| Date |
Platforms |
Influencers |
Brand |
Companies |
Sectors |
|
Jul 31st, 2019 |
|
|
Chipotle |
|
Retail |
| Loren Gray and Chipotle’s TikTok team-up: a case study |
|
Feb 10th, 2020 |
Instagram
Blog |
|
Chip |
|
|
| Money-saving influencer case study: Skint Dad & Chip |
|
Jan 2nd, 2020 |
Instagram |
|
Petco |
|
Retail |
| Petco’s #BrighterTogether campaign is Christmas goals |
|
Jun 10th, 2019 |
Instagram |
|
YOOX |
|
Fashion |
| The online fashion store making us question reality with AI influencers |
|
Aug 29th, 2019 |
YouTube |
|
Battlelands Royale |
Futureplay
|
Games |
| How Futureplay blew its brand marketing budget on influencers and what it learned |
|
Jul 7th, 2019 |
Instagram |
Therese Lindgren
|
iDeal of Sweden |
|
Fashion |
| How this Swedish tech brand made itself achingly Instagrammable |
|
Apr 30th, 2019 |
Instagram |
Lauren Hannah Shepherd
Camilla Ackley
|
Ted Baker |
|
Fashion |
| Ted to Toe in micro-influencers: Ted Baker's marketing success |
|
Oct 1st, 2018 |
YouTube |
|
Wish |
|
Retail
Sport |
| Case study: How Wish's #TimeOnYourHands campaign hooked the discount shopper |
|
Feb 14th, 2019 |
Instagram
Blog |
|
FTD Flowers |
|
Fashion |
| Case study: selling flowers for Valentine's Day in the 21st century |
|
Jan 8th, 2019 |
YouTube |
|
Infinity Ops |
Zorka.Mobi
|
Games |
| Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign |
|
Dec 6th, 2018 |
Website |
|
Givenchy |
|
Fashion
Retail |
| How to sell luxury bags in minutes: Mr Bags and Givenchy |
|
Nov 2nd, 2018 |
SnapChat |
|
Football Strike |
Miniclip
Snap Inc.
|
Games |
| Case study: How Miniclip used Snapchat to market Football Strike during the World Cup |
|
Oct 4th, 2017 |
YouTube |
|
Society6 |
|
Fashion |
| How to target millennial women: Society6 dorm decoration YouTube campaign |
|
Sep 5th, 2018 |
Instagram |
Bronte Huskinson
|
Amazon |
Amazon.com
|
Retail
Entertainment |
| Selling stories: what marketers can learn from book influencer Bronte Huskinson |
|
Mar 1st, 2018 |
YouTube
Twitter
Instagram |
Dwayne Johnson
|
Apple Inc. |
Apple Inc.
|
Retail
Entertainment |
| Influencer powerhouses: how The Rock spurred more iPhone owners to use Siri |
|
Jun 1st, 2018 |
YouTube |
|
Nike |
|
Fashion
Sport
Entertainment |
| How Nike's 'Nothing Beats a Londoner' campaign cleaned up at Cannes Lions |
|
Jun 14th, 2018 |
YouTube |
Azzyland
Bart Baker
Chad Wild Clay
|
|
BroadbandTV
|
Games |
| Influencers AzzyLand, Bart Baker, Chad Wild Clay and more star in Squad Rivals mobile game |
|
Jun 8th, 2018 |
YouTube |
Tekkerz Kid
|
Angry Birds |
Rovio
|
Games
Sport |
| Rovio and Everton kick off new YouTube series with influencer Tekkerz Kid for World Cup |
|
Jun 1st, 2018 |
YouTube |
BibisBeautyPalace
|
Big Farm: Mobile Harvest |
Goodgame Studios
|
Games |
| Goodgame set for Big Farm: Mobile Harvest influencer campaign with Bibi’s Beauty Palace |
|
Jun 1st, 2018 |
Twitch |
YOGSCAST Lewis & Simon
|
KamaGames |
KamaGames
|
Games |
| Social casino dev KamaGames partners up with Yogscast Poker Nights |
|
Mar 1st, 2018 |
Instagram |
|
Soccer Manager |
Kairos Media
|
Sport |
| Kairos Media generates 13.3 million views with Football Clash: All Stars Instagram campaign |
|
Oct 30th, 2017 |
YouTube
Twitter |
Baby Ariel
Weston Koury
|
Universal Studios Orlando |
|
Entertainment |
| How Universal Orlando nailed Gen Z appeal by giving teen influencers full creative freedom |
|
Sep 1st, 2017 |
Instagram
Website |
|
Yves Saint Lauren |
|
Cosmetics |
| Yves Saint Laurent: How to sell a smell with influencer marketing |
|
Mar 1st, 2018 |
Instagram |
|
Dress for Success |
VAMP
|
Fashion |
| Vamp partners influencers with non-profit organisation Dress For Success to promote International Women's Day |
|
Jan 1st, 2017 |
YouTube
Twitch |
TheAlvaro845
Bootramp
AndroiMers
Kwebbelkop
Jelly
Slogoman
Papa Jake
Chief Pat
Azzyland
Master OV
TheRealSmithPlays
Coleson Comedy
Galadon
Jobless Garrett
Sanna
Clash on Gan
The Game Huntah
|
Fastlane: Road to Revenge |
Space Ape Games
|
Games |
| Building your product around influencers is a great route to engagement |
|
Jan 3rd, 2018 |
YouTube |
TheAlvaro845
Bootramp
Reversal
Petard
AndroiMers
Spencer23$
McSportzHawk
|
Big Bang Racing |
Traplight Games
|
Games |
| How Traplight used influencers to build Big Bang Racing awareness |
|
Dec 21st, 2017 |
YouTube |
|
Pagani |
Eden Games
|
Games
Sport |
| How Eden Games worked with Pagani and YouTubers to unveil the Huayra Roadster |
|
Dec 15th, 2017 |
Instagram
Blog
Website |
The Pink Macaron
|
Hackett London |
|
Fashion |
| Fashion influencers done right: The Pink Macaron & Hackett London |
|
Dec 13th, 2017 |
YouTube
Twitch |
|
Rules of Survival |
NetEase
|
Games |
| 30 streamers to duke it out with players in battle royale competition for mobile PUBG-like Rules of Survival |
|
Dec 12th, 2017 |
YouTube
Facebook
Twitter |
|
Pearl's Peril |
Wooga GmbH
HeyHuman
|
Games |
| Wooga's 'Are you a friend of Pearl?' campaign aims to expand audience for mobile game Pearl's Peril |
CHIP-TOK
Mar 23rd, 2020
SKINT DAD
Feb 10th, 2020
PETCO
Jan 2nd, 2020
