YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Features

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit SNAPCHAT ROUNDUP Apr 5th, 2019

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit

Snap means business in 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram BEST PRACTICES Feb 15th, 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram

PM lead Ashley Yuki dished out the advice at VidCon

Latest Features

Let’s talk about Mrs Hinch: an in-depth ‘cleanfluencer’ case study MRS HINCH Feb 19th, 2020

Let’s talk about Mrs Hinch: an in-depth ‘cleanfluencer’ case study

In a world that feels out of control, super-influencer Mrs Hinch delivers a much-needed tonic - cleaning

Money-saving influencer case study: Skint Dad & Chip SKINT DAD Feb 10th, 2020

Money-saving influencer case study: Skint Dad & Chip

After a long January, money-saving is on everybody's minds, including influencers

Caspar Lee on a decade of YouTube and the transition from consumer to business CASPAR LEE Feb 3rd, 2020

Caspar Lee on a decade of YouTube and the transition from consumer to business

We chat to Caspar Lee about the last ten years of online video, plus his work with marketing company Influencer

Streaming wars: the top streamers that switched platform in 2019 STREAMING WARS Jan 13th, 2020

Streaming wars: the top streamers that switched platform in 2019

Tyler Blevins set a precedent when he left Twitch last August

Petco’s #BrighterTogether campaign is Christmas goals PETCO Jan 2nd, 2020

Petco’s #BrighterTogether campaign is Christmas goals

We take one last look at Christmas marketing - with dogs, obviously

Don’t overlook over these influencer trends this Christmas CHRISTMAS TRENDS Dec 23rd, 2019

Don’t overlook over these influencer trends this Christmas

Influencer marketing is all about trust during the season of rampant consumerism

How social influencers are impacting the gaming market GAMING MARKET Dec 19th, 2019

How social influencers are impacting the gaming market

Sven Lubek, MD of WeQ Studios discusses influencer impact on the games space

PewDiePie's break from YouTube isn't unpleasant, but his defence of harassment is PEWDS BREAK Dec 16th, 2019

PewDiePie's break from YouTube isn't unpleasant, but his defence of harassment is

"We have this anarchy system, don't come and ruin it for us YouTube"

YouTube Rewind 2019 spotlights popular content - but still celebrates the problematic REWIND 2019 Dec 12th, 2019

YouTube Rewind 2019 spotlights popular content - but still celebrates the problematic

This year's Rewind looks back on 2019's most popular videos, games, music and creators

Blizzard, boxes and branding: why Overwatch Central changed its name after four years HITSCAN Nov 14th, 2019

Blizzard, boxes and branding: why Overwatch Central changed its name after four years

We spoke to the channel's co-founder Ryan Horton about its recent rebrand to 'Hitscan'

FTC releases new guidelines for influencer disclosure DISCLOSURE 101 Nov 11th, 2019

FTC releases new guidelines for influencer disclosure

Disclosure 101 contains rules and regulations for sponsored digital content

Why modern witchcraft is taking over Instagram SPELLBINDING Nov 1st, 2019

Why modern witchcraft is taking over Instagram

During spooky week, we take a look at the witchy renaissance currently dominating social media all year round

Rich Keith: "stop talking to influencers and start talking to creators" CREATORS X INFLUENCE Nov 1st, 2019

Rich Keith: "stop talking to influencers and start talking to creators"

Fourth Floor Creative CEO Rich Keith discusses how to approach creators to get the best possible content

Influencers are "talentless wannabes" - how do we fix this feeling? TALENTLESS WANNABES Oct 30th, 2019

Influencers are "talentless wannabes" - how do we fix this feeling?

MSL's social and influencer planner Ed Brittain talks through how we can dodge the stigma of "influencer"

How mattress company Casper used influencer power to escape debt CASPER CASE Oct 16th, 2019

How mattress company Casper used influencer power to escape debt

We take a deep dive into the curious case of Casper mattresses

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