Former Fullscreen senior director of brand partnerships Nina Kammer has joined livestreaming outfit Mobcrush as its head of sales.

In the role she’ll oversee all of the company’s advertising, sponsorship sales and partnerships relating to its new ‘Go Live, Get Paid’ platform.

Eyes on partnerships

Kammer will also be responsible for building relationships with brand partners in the consumer and entertainment spaces.

Money from these deals will be used to support the content creators using Mobcrush’s service. Recently added partners include Wargaming and Square Enix.

“I’m excited to be joining a talented veteran team at Mobcrush, and energised by the opportunity to help define brand marketing in what is arguably the hottest frontier in entertainment,” said Kammer.

“This year, millennials will spend more than 20 billion hours watching live stream video games, and advertisers of all kinds are eager to reach those viewers. Our ‘Go Live, Get Paid’ platform makes it easy for brands to connect with this hard to reach audience in innovative, authentic and highly engaging ways that appeal to the target demographic.”

Prior to joining Mobcrush Kammer worked at entertainment company Fullscreen, where she held the role of senior director of brand partnerships. She has also previously worked at Digital Broadcasting Group, Adly and Creative Artists Agency.

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