Comedian Laura Clery has built up a decent audience from her “funny videos daily” content on Facebook and Instagram, where she has 3.2 million and 1.3 million followers respectively.
Now she’s parlayed that online fame into a new gig on Snapchat, with a three-part comedy show called The Laura Clery Project.
Its sketches, which will last 60-90 seconds each, will live within Comedy Central’s Snapchat Discover channel.
“I use a lot of Snapchat filters in my comedy. I thought it would be cool to do a show without any makeup or prosthetics,” Clery told Variety.
While her characters in the sketches look like Snapchat lenses, they’re actually computer-generated effects from post-production company Bubba’s Chip Shop.
The Laura Clery Project is just one of Clery’s original shows to be getting digital airtime in 2017. Her Help Helen Smash show is part of Facebook’s newly-launched Watch initiative in the US.
She’s keen to expand these short-form shows into longer formats, too. “I want to get out a season of 90-second animated ‘Helen’ shows on Facebook, then I want to go to Netflix and say, ‘Let’s do a 22-minute show’,” Clery told Variety.
