With influencer marketing one of the hottest trends in the games industry right now, it's pretty much mandatory for any game developer or publisher regardless of size or format to understand the latest trends and techniques in what is still a young, rapidly evolving space.
The market is still very much in its 'wild west' era and there's a wide range of different approaches, costs, and structures to understand and precious few 'standards' or clear rules to follow.
That's precisely why we launched the InfluencerUpdate.biz editorial channel earlier this year and also why we're running the dedicated Influencer Insight track as a central part of PG Connects London 2018 (January 22nd to 23rd).
The track is focused on everything relating to influencer marketing space and already features one of the finest line-ups representing key players from across the ecosystem.
- We'll have leading developers Supercell and Space Ape discussing how they work with influencers
- The biggest managers, including Kat Peterson from PewDiePie's team at ReelStyle and Brian Dodge from Spartan Elite (home to mobile specialists MOLT and Nick@nyte), will explore the marketing opportunities and detail best practice
- Networks such as the UK's Yogscast to top agencies GameInfluencer and Matchmade will also feature in dedicated sessions to go through the sector's key issues
- Oh, and of course we'll have a fine representation of influencers themselves with dedicated panels allowing you to hear direct from the YouTubers, Streamers, and Instagrammers
All in all it will have everything you need to get up to speed with the world of Influencer Marketing.
And of course, that's only one of the 12 tracks we have planned for PGC London 2018 (or 21 if you include all the XR Connects and PC Connects tracks too – one ticket, three conferences).
More on those very soon, but for now know that the 45+ hours of content along with the 2,000+ delegates, 800-company representation, multiple side pitch-events and more than 5,000 scheduled business meetings are the reason PGC London is Europe's premier mobile games industry conference.
