Content and influencer marketing platform, Visual Amplifiers (VAMP) has announced its expansion into the UK with the addition of a London based team to proactively drive the growth of the business in connecting global brands with social media influencers.
Founded in Australia in 2015, VAMP says they solve the key challenge brands face of getting high quality creative content in a fast, cost-effective and scalable way. The platform’s invite-only network of high quality trusted creatives is said to lend unparalleled credibility and value to brands, which translates into ongoing customer loyalty and engagement.
Since its inception, the business has worked with a number of global brands including Mastercard, ASOS, Samsung and eBay, and has now secured its first UK campaign with premium alcohol brand, Absolut Vodka.
Using the VAMP platform brands are able to streamline their influencer marketing campaigns at every step of the process. VAMP’s full-service platform takes care of everything from briefing, to recruitment, to product distribution, analytics and reporting. Brands connect with the best content creators to help them relay a campaign story across their owned and paid media channels.
“The UK is one of the biggest markets for social influencers with consumers increasingly turning to influencers to help with their purchasing decisions." Aaron Brooks, CEO and Co-founder of VAMP said.
"As the market becomes more competitive, brands will be looking for smart solutions to resolve their key pain points in the rapidly growing channel. Our platform brings something new to the table because of its unique combination of service and technology that brands and influencers in the UK won’t have seen yet.”
VAMP is Pro-Influencer, opting for a model which helps to nurture the creative business growth of their collective of creators with educational resources and technology designed to help their professional development. VAMP says they know their influencer network inside-out and back-to-front. Their philosophy is that looking after creatives means you will get rewarded tenfold with content that inspires and delights like no other platform.
Aaron continues: “We are very excited to be able to work with a range of new influencers and global brands in the UK and connect the two together to create influential and successful campaigns.”
VAMP has seen significant growth over the last two years in the Asia Pacific region, prominently in Australia and New Zealand, and the UAE. The company was recently awarded with a finalist position in the Deloitte Technology Fast 50 Rising Star in Australia this year based off its global revenue growth.