engage:BDR Limited (ASX:EN1) has announced the launch of its Influencer Marketing Platform at the Sundance Film Festival.
Iconic Reach markets itself as 'the world's only self-serve Instagram influencer marketing platform focused on advertiser-supplied creative.'.
Brands can upload information on to the servcie and browse influencer profiles to find someone to fit their campaign.
Once they've settled on an influencer, they can select them. The influencer can then review the proposed deal, and decide whether they want to accept it and expose the brand to their audience.
The IconicReach platform has been in development over the last two years. It utilises EN1’s technology to create a swift and straightforward resource to bridge the gap between brands and influencers.
Maximising reach
IconicReach partnered with AP (Associated Press) at Sundance to promote the launch of the service, creating a pop-up IconicReach Lounge - an exclusive destination for celebrities, artists and influencers to promote their new films, and get acquainted with the new platform.
Celebrities that visited the Lounge to explore the platform included Joaquin Phoenix, Jonah Hill, Jack Black, Josh Duhamel, Hillary Swank, Usher, Common, Maggie Gyllenhaal, Corey Feldman, Jason Ritter, Jason Segel, Joel Osmont and Corey Feldman.
According to Finfeed, the company has already signed up over 150 Influencers with a combined audience of over 100 million followers, and has executed multiple campaigns during its beta period.
The new platform is expected to sign up a further 2500 influencers in the next 12 months.
EN1 is also focusing on recruiting ‘micro influencers’ (those with 10,000 to 100,000 followers) with specific focus on those with high engagement rates.
Ted Dhanik, EN1 Co-Founder and Executive Chairman commented: “The IconicReach platform is a key growth initiative for us in 2018, and we are excited to launch it publicly. The positive feedback we received from celebrities and influencers shows us that we are right on track from a features standpoint, and we have some exciting brand deals coming up.”
