Snapchat has now given users the ability to tag friends, followers and brands in posts.
This update may be of particular interest to brands and influencers conducting business via the social media app.
Similar to other social networks, users can now tag a friend, follower or fan's in a post, simply by typing their handle in to a text box.
Those that view the story will be given the option to swipe up and see who's tagged, as well as being able to visit an account that has been tagged.
According to Marketingland.com, a Snap spokesperson stated that the feature is currently in “test mode” and works with any account, with a specific focus on “organic” brand accounts.
The obvious benefit to influencers is that they can now painlessly tag a brand or endorsee in a sponsored post. This makes it easier for an influencer's followers to find and follow said brand.
In the same respect, an influencer can now tag a fellow creator in their stories, encouraging their fanbase to follow someone else, thus building said influencer's follow count.
“I couldn’t have grown on Snapchat without the support of my followers and other influencers shouting me out in their story,” Snapchat influencer Virginia Salas Kastilio, who has almost 80,000 followers on both her Snapchat and Instagram accounts, told TechCrunch.
“From just one shout-out, I could get as much as 25 per cent of someone’s audience on Snapchat to follow me. This was with manual username entry or Snapcodes. Being able to now click on the username and add directly? Game-freakin-changer.”