Influencer marketing platform Julius has incorporated Ayzenburg Group's Earned Media Value Index in to their dataset. 

The EMVI contains crucial data from influencers, including a host of engagement metrics such as cost per click and value per view.

Julius' users can now access data from the EMV index through the platform, in order to quantify return on investment from their campaigns.

The EMV index is free to all of Julius' current and future clients.

The data in the report is also broken down by industry in order to independently value the automotive, beauty and fashion, consumer electronics, financial services, entertainment, healthcare and gaming sectors.

Media companies, marketers and brands can use the Julius platform to keep track of this data all in one place.

Perfect partnerships

"Previous behavior is always the strongest indicator of future performance," said Chris Strawser, vice president of strategy and partnerships for Ayzenberg Group.

"These influencers are sharing custom content with their audiences to help increase product awareness, drive sales and widen brand visibility through non-paid advertising channels. Without understanding earned media value history, brands are investing blindly."

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