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French digital media group aufeminin announces major acquisition within influencer marketing sector

French digital media group aufeminin announces major acquisition within influencer marketing sector

Parisian digital media company aufeminin has taken a majority stake in Ykone, an international influencer marketing agency.

Ykone operates in over 35 countries bringing creative experts and industry leaders together to execute social media campaigns campaigns worldwide. The company has launched successful campaigns for top brands in the fashion and beauty sector such as L'Oreal, Estée Lauder, Coty and Kering.

According to Business Wire, the company reports an average growth of 35 per cent per year. 

"Ykone is dedicated to marketing influence and we are able to activate influencers on every continent," says founding president Olivier Billon.

"Ykone is the only creative and technological platform that can meet the needs of brands that want to collaborate with the most powerful and inspiring influencers in the world."

French connection

“This acquisition will be a unique opportunity to develop innovative synergies between aufeminin and Ykone, for the greater benefit of the customers," president of aufeminin Group Marie-Laure Sauty de Chalon says.

"It symbolizes the continuous evolution of the aufeminin group which is now orienting its growth in the development of e-commerce. Beyond the exceptional exposure that the first female media in the world already provides, this acquisition will allow even more ROI-oriented campaigns. Bringing together emblematic brands like My LittleParis and Ykone will allow the development of unique and innovative offers.”

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Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.