Morgan Stanley has released a report that suggests YouTube is independently worth around $160 billion. 

YouTube's earnings as a standalone company are not released by Google, but Morgan Stanley's valuation would make YouTube one of  the most valuable media corporations in the world, triumphing over the likes of Netflix, Disney and Comcast. 

The video platform recently announced YouTube Music, alongside renaming its YouTube Red service to YouTube Premium. The new $12 premium service will include access to YouTube Music as well as YouTube Red's existing features. 

Lucky for some

Morgan Stanley stated in its report that “a growing subscription focus…could lead to 13x higher user monetisation.” This would mean every one million YouTube users paying for the premium service will add 1 per cent more revenue to YouTube's earnings.

YouTube's valuation for 2019 originally sat at $22.9 billion. Business Insider notes that this new estimate of $160 billion is over seven times that original number.

Meanwhile, Disney's market capitalisation sits at a lower $155 billion, Comcast at $150 billion, and Netflix at $141 billion. Google's entire capitalisation including YouTube sits at a cool $742 billion

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