A website dedicated to outdoor living has taken a hike straight in to the influencer marketing world.
GravityFed.com now offers brands access to a database of creators and influencers that specifically focus on lifestyle, nature and travel.
The site also now had the power to connect brands to relevant influencers and vice versa.
Brands opting to use GravityFed's new resources will now have the tools to build and manage their influencers and ambassadors, whilst receiving engagement metrics on posted content.
The site already offers brands the following tools:
- Verified social metrics
- Verified blog/website analytics
- Advanced influencer filtering
- Product review marketplace
- Rostering and ambassador management
- Gear review collective
Mountains of talent
"Outdoor bloggers and social influencers are very potent marketing partners for brands. They have a lot of passion for their lifestyles...the trips they take, and the gear they use," GravityFed CEO Jesse Hoffman said.
"Our goal has always been to bring these natural marketers together with brands that understand the value of authentic messaging, and targeted reach.
"Before blogs or social media existed we were publishing reviews and other editorial content on behalf of the 'influencers' of the day," says Hoffman. "We're still publishing reviews, but now the content is user generated and highlighted by automated platform tools, verified analytics, and an array of campaigns and opportunities for influencers."
