YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

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How Futureplay blew its brand marketing budget on influencers and what it learned Feature Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign Feature Jan 8th, 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign

Racking up 1.3 million pre-registrations by focusing on Latin America

How to sell luxury bags in minutes: Mr Bags and Givenchy Campaign Dec 6th, 2018

How to sell luxury bags in minutes: Mr Bags and Givenchy

How a Chinese social media star sold out a luxury product line in minutes

Kairos Media generates 13.3 million views with Football Clash: All Stars Instagram campaign News May 2nd, 2018

Kairos Media generates 13.3 million views with Football Clash: All Stars Instagram campaign

The campaign reached 166 per cent of it's total view goal

How Universal Orlando nailed Gen Z appeal by giving teen influencers full creative freedom Campaign Apr 30th, 2018

How Universal Orlando nailed Gen Z appeal by giving teen influencers full creative freedom

Influencers are the best method of attracting the elusive attention of Gen Z - but how do you hit the sweet spot?

Yves Saint Laurent: How to sell a smell with influencer marketing Campaign Apr 3rd, 2018

Yves Saint Laurent: How to sell a smell with influencer marketing

The luxury brand nailed the art of discreet luxury in its 2017 male fragrance campaign. Here’s why it was a huge success, in a world of in-your-face blogger ads.

Building your product around influencers is a great route to engagement Campaign Jan 16th, 2018

Building your product around influencers is a great route to engagement

Getting influencers to promote your product is one thing, but bringing influencers into the heart of your creation is becoming an increasingly popular strategy

How Traplight used influencers to build Big Bang Racing awareness Feature Jan 3rd, 2018

How Traplight used influencers to build Big Bang Racing awareness

TheAlvaro845, Bootramp, Reversal, Petard, AndroiMers, Spencer23$ and McSportzHaw drive millions of views and thousands of downloads

Fashion influencers done right: The Pink Macaron & Hackett London Campaign Dec 15th, 2017

Fashion influencers done right: The Pink Macaron & Hackett London

Luxury female bloggers pair up with British menswear brand in a smart Christmas-themed campaign.

Wooga's 'Are you a friend of Pearl?' campaign aims to expand audience for mobile game Pearl's Peril News Dec 12th, 2017

Wooga's 'Are you a friend of Pearl?' campaign aims to expand audience for mobile game Pearl's Peril

German developer teams up with HeyHuman to attract new users

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