Influencer marketing company Influencer has appointed Jodie Collins its new commercial director.
Collins will work alongside Jane Loring, previously of Mode Media and Microsoft, who was appointed as Influencer's first COO in October.
As part of their role, Collins will oversee commercial growth as the company continues to maintain its current rate of growth. Consequently, it will see Collins work closely with CEO Ben Jeffries and CVO Caspar Lee.
"Over the past 12 months, Influencer has won some incredible new clients and taken on some of the industry’s best talent. Jodie’s vast experience in the industry and in similar roles, coupled with her amazing network, is sure to propel Influencer forward as we embark on the next stage of our journey," Jeffries said regarding the hire.
Collins also added: “I am delighted to join Influencer as commercial director. The Influencer Marketing sector is one in which is having incredible traction, and rightly so, with brands understanding how to use the platform among their traditional advertising media plans,"
"Having just won 'Influencer Marketing Agency of the Year', I'm excited to continue working on the success of which our Sales Team has already showcased while developing Influencer further!"
Moving forward into 2020, Influencer has plans to open its first office in New York, led by CEO Ben Jeffries, with expansion planned to the West Coast over the next year.
The hire follows a £3 million funding round that Influencer closed back in October. The round was led by Puma Private Equity, and the cash-secured will be used to fuel the platform's global expansion.
Speaking exclusively to InfluencerUpdate.biz, Jeffries discussed growing developments for the influencer industry, "there is a problem with the focus on the responsibility of the content creators when it comes to influencer fraud and ad transparency. Obviously, the creators who are buying followers or not disclosing ads play a huge part, but I also believe that the brands should take some responsibility,"
"When it comes to influencer fraud, this brand responsibility lies in the obsession that brands seem to have with a creator’s reach. In some instances, they are shunning some of the best content creators, who may have smaller followings, in exchange for creators who have a large following but may not be creating interesting or informative content."