Marketing platform Webfluential has launched a new online academy for both influencers and marketers.

The Webfluential Academy is designed to share the company’s lessons and insights in influencer marketing in the form of short online courses.

A free ‘Introduction to Influencer Marketing’ course is currently available, aimed at campaign strategists and programme managers.

“Developing a new industry is no easy task,” said Webfluential co-founder Murray Legg.

“By working alongside the brands and influencers doing this each day, we wanted to add value through education and empowerment of the people involved. We’re really excited about this new opportunity and look forward to seeing the industry mature through the right education.”

Webfluential works with a number of influencers and marketers across a range of categories and platforms. Partner brands include Microsoft, Nokia, Samsung, WeChat and Coca Cola.