Through in-app features and an art installation in New York, Instagram is celebrating Pride in partnership with The Trevor Project, GLAAD, and @lgbt_history.
Within the app, Instagram has introduced a rainbow-coloured ring around Stories whenever a Pride hashtag is used, as well as a rainbow gradient on the hashtags #lgbtq, #bornperfect, #equalitymatters, #accelerateacceptance and #pride2019.
There has also been an update to the gender selection settings when forming profiles to be inclusive of trans and gender non-conforming people.
An art series has also been unveiled in New York titled #UntoldPride with the series consisting of 10 installations appearing throughout June all highlighting LGBTQ+ figures, pioneers, places and movements.
In a blog post, Instagram’s Chris Parson and Jonathon Lau say "as with all of our work, we hope this experience gives queer people a glimpse into the fullness of their incredible past and inspires them to fight for a liberated future, and we hope others learn that so much of this city - like so much of the world - was built by brave queer folks to whom we are all indebted.”
Parson and Lau also describe #UntoldPride as being “inspired by the limitless of pride we see on Instagram every day,” adding that it is “an opportunity to reflect, connect, and share what it means to be LGBTQ+”
Instagram has also partnered with The Trevor Project to produce a guide on online safety aimed at LGBTQ+ people under 25. The guide offers advice on online wellbeing and self-care, as well as information on who to contact in a crisis.