YouTube has made changes to the way it notifies users about new videos.
The platform made these changes on June 11th with an announcement on Twitter saying, “if you’ve reached out to us about fixing notifications, we have some updates!” linking a full explanation in a blog post.
“Our teams have been working to make your feedback come to life & improve notifications for everyone” states YouTube on Twitter.
As part of the changes, YouTube have made changes to the bell icon, with its default setting now called ‘personalised’ changing from ‘occasional’. The bell was introduced in 2017, and is used to alert users through notifications whenever a creator uploads.
The new ‘Personalised’ option is described in the blog post as “a customised experience that differs by person. personalised notifications are sent using signals such as your watch history, how frequently you watch videos from the channel, how popular certain videos are, and how often you open notifications.”
YouTube continues saying that for notifications when a channel publishes a video, the bell icon should be set to ‘all’.
YouTube additionally is introducing two new measurable metrics within YouTube analytics for creators to see the percentile of subscribers that have notifications engaged.
The first metric will show the total of their audience who have ‘all’ notifications selected, and the other shows the total of subscribers who have notifications enabled, but have notifications disabled in the account, app, or device.
A further feature added enables creators more freedom in choosing when to schedule uploads, to reduce outages and to detect widespread issues. This is done to manage any congestion on the networks, and to prevent spamming of notifications.