Twitch has announced a new partnership with Teespring, the platform allowing independent artists to design and sell products.
The partnership will feature an exclusive function for streamers to offer exclusive merchandise just to subscribers, integrating Twitch with the e-commerce platform.
On launch day, streamers received a $3 bonus on all products sold via the new function. Teespring also sought to find and purchase merchandise from any streamer using the function on launch day.
We are always seeking ways in which to bring more opportunities for creators to connect with their followers through industry firsts that keep up with the fast-paced demands of the incredibly influential Gen Z market," said Chris Lamontagne, CEO at Teespring.
"Twitch’s streaming platform has 15 million daily viewers, and will enable audiences to engage with the content and the streamer further, without leaving the site. “Twitch is the perfect addition to our partnership eco-system in achieving this goal and we’re thrilled to bring another first to the social commerce market.”
Teespring in 2018 introduced a function for YouTube creators to upload their merchandise, with Lucas the Spider and Phil DeFranco reporting a daily unit sale increase of 69.9% and 87.5% respectively. The partnership into live streaming will allow Teespring to utilise the 71% of teen entertainment consumption through streaming.
Because of the exclusive subscriber-only merchandise option presented it will encourage new viewers to subscribe, as well as rewarding long time viewers with exclusive content.
“Content creators are bringing more and more innovation to the playing field, and we’re working continuously to introduce newer and simpler ways for this young generation to build their brands and deliver for their fans.”
The extension is available to all users following its launch, with 18,000 streamers currently signed up for this platform.