YouTube has partnered with Universal Music Group (UMG) to remaster old music videos transforming them into high definition. With this, the videos will replace the former version, keeping the URL and statistics of the previous video.
Stephen Bryan, global head of Label Relations at YouTube says, “it’s really an honor to partner with Universal Music Group and change the way fans around the globe will experience viewing some of the most classic and iconic videos. The quality is truly stunning.”
The musicians who have had work remastered include The Killers, Nirvana, Janet Jackson, Lady Gaga, KISS, Billy Idol, Tom Petty and Maroon 5.
A lot of older music videos on YouTube were designed for television and then later uploaded to the platform. The digital revamp will see lots of old videos optimised to be viewed in HD across multiple devices.
YouTube says the plan is to remaster 1,000 videos over the next year, with all completed by year end of 2020. Videos that have been remastered will include the hashtag ‘Remastered’ included in the video description.
“Our recording artists and video directors imbued these videos with so much creativity; it’s great to enable the full experience of their vision and music," added UMG EVP of digital strategy Michael Nash.
"These videos not only look amazing on any screen now, but they will also be enjoyed by music fans for decades to come.”
The videos are available exclusively on YouTube and YouTube Music and under the new agreement with UMG, the videos will have stereo sound and a higher resolution image, compared to the mono sound and 4:3 aspect ratio as intended for tube televisions when the music initially released.