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Twitch to partake in Amazon Prime Day with special event

Twitch to partake in Amazon Prime Day with special event

As part of the annual Amazon Prime Day, streaming platform Twitch is hosting two 12-hour broadcasts mimicking home shopping channels.

Prime Day takes place on July 15th and 16th, with discounted items exclusively available to subscribers to the Prime service.

The event on Twitch will be titled “Twitch Sells Out: A Prime Day Special Event” and will be viewable on the channel TwitchPresents. Twitch plans to unveil a list of participating creators on July 10th.

The parody livestream will showcase games, gaming accessories, kitchenware and electronics, as well as bizarre items available for sale on Amazon. The first stream kicks off at 5pm BST.

Prime members will also receive a 30 per cent discount on Twitch merch purchased through Amazon between July 3rd and July 16th.

Amazon bought the rising streaming platform back in 2014 for $970m. However, this is the first Prime Day event that Twitch has been involved in.

Twitch perks

This also follows news of Twitch announcing a subscriber exclusive option for creators, wherein streamers can broadcast exclusively to subscribers to incentivise audiences to subscribe and join in with the creator’s content to a more intimate degree.

A Prime subscription on Twitch allows for a free monthly subscription to a creator, free games as well as in-game loot, exclusive emoticons, expanded chat colour options, and a member-only Prime chat badge.

The Sells Out stream will have the Blacksmith Extension enabled, as an interactive on-screen overlay for purchase links for products highlighted, similarly to home shopping channels, and will provide the streamer a cut of sales as a result.


Staff Writer

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