As part of the upcoming Amazon Prime Day, streaming platform Twitch is hosting two 12-hour broadcasts with streamers and creators mimicking the televised shopping channel.
The parody, dubbed Twitch Sells Out, will showcase games, gaming accessories, kitchenware and electronics as well as the oddities found on Amazon’s storefront.
Hosts include streamers Brooke ‘Dodger’ Thorne, Tucker ‘Jericho’ Boner, as well as ezekiel_iii, theno1alex, and AnneMunition. The full list of creators hosting the event was announced in a video by Twitch.
In a blog post, Twitch has encouraged audiences to co-stream the show using the Blacksmith Extension, which will create affiliate links for Partners or Affiliates.
The statement adds that in addition to streamers being able to monetise the stream, streamers can receive, “10% more Bits when you Cheer ten or more with the BleedPurple Cheermote in any affiliate or partner channel".
Twitch Sells Out begins July 15th at 5pm BST on the TwitchPresents channel, with the second broadcast starting the same time on July 16th. Amazon purchased the streaming platform back in 2014 for $970m. However this is the first time Prime Day and Twitch have worked collaboratively.
With a subscription to Amazon Prime, Twitch users can use a free monthly subscription, as well as in-game loot, exclusive emoticons, a member-only Prime chat badge and expanded chat colours.
Twitch merchandise is also discounted by 30 per cent until Amazon Prime Day concludes on July 16th with audiences able to claim this with the promotional code PRIME2019.
See the full list of streamers that are taking part in the event below.