YouTube is introducing a new education feature to promote mathematics, science, music and language within the platform.
Titled Learning Playlists, the curated videos will be free from algorithmically recommended videos. The intention of this is to enable users to stay focused on the content, rather than clicking away onto off-topic content.
There's also no continuous autoplay on the videos, so the platform won't take viewers down a YouTube wormhole.
YouTube has been criticised recently for algorithmic suggestions, with recent changes allowing users to curate their recommended content as a step to combat ‘hateful and supremacist’ channels.
YouTube also announced last October that it was investing $20 million into content and resources produced by education creators through a Learning Fun initiative. It will see creators like Khan Academy, TED-Ed, and Crash Course lead the developments in this new education movement on the platform.
This follows news of influencer marketing being taught in UK schools, with content creators partnering with Media Smart to provide teaching materials for national students aged 11 to 14.
In a recent study by Beano, it was found that 55 per cent of children aged under 10 are creating regular video content, and YouTube has a responsibility to create a safe destination for this digital generation.