Instagram has unveiled a handful of new creator-centric features for the platform.
Speaking at YouTube convention Summer in the City, Sunil Singhvi, Instagram’s head of northern Europe detailed new tools designed specifically for influencers and creators.
Among the new features, Singhvi announced the Creator Studio, a “game-changing” feature that will allow users with a Business or Creator account to draft, and schedule posts onto both the Feed and IGTV, with insights into the posts being accessible via the desktop website.
Singhvi expanded on Creator accounts, explaining that this account will also allow filtered inboxes through its Direct Messaging system - primary, general and requests.
More video, more management
In addition, Instagram’s vertical video platform, IGTV, has increased the maximum runtime of videos to 60 minutes, with Singhvi explaining that the most popular content through this feature is engaging personable videos.
He also stated that a feature will soon be added for creators to select how video previews will be selected and cropped for IGTV videos to appear on the Feed.
Singhvi also spoke about Spark AR, Facebook's new tool for creating augmented reality filters. The feature will grant freedom for users to create their own unique filters through their desktop software. Commenting on this, Singhvi stated that he believes “those that build good filters will grow new communities”.
Singhvi concluded his announcement by reiterating how Instagram is utilising AI technology to flag comments, and prevent cyberbullying. He said this is “the first step in a long journey” towards Instagram becoming a supportive place for users.
Though added that a new Restrict mode is to be introduced later in 2019, with the intention to privately block a user, hiding their online status, and read receipts. He stated that this would result in a less abrasive way to defuse anger online.