YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

News

Cutting ties: YouTube removes Logan Paul as a preferred partner

Cutting ties: YouTube removes Logan Paul as a preferred partner

It seems YouTube has taken action against Logan Paul, only one day after the platform tweeted that it was looking to take further action. 

According to Polygon, YouTube has removed Paul from its preferred partners program, meaning that his content will no longer be bundled in to those easy-to-buy packages for brand advertisers.

The video platform is also putting a pin in Logan Paul's YouTube Red project. 

A YouTube representative has confirmed that “in light of recent events,” Paul’s channels will be removed from the top-tier Google Preferred ad program, he will cease to star in season four of the YouTube series Foursome, and and his upcoming YouTube Red movie The Thinning: New World Order is now on hold until further notice.

YouTube initially responded to Paul's actions with a series of tweets that danced around the point, but didn't actually detail whether Paul would be sufficiently punished for breaking the platform's community guidelines. 

However, it seems they have realised the importance of sending a message, and have issued a full punishment to Paul. 

 


Tags:
Influencer Editor

Danielle Partis is Editor of InfluencerUpdate.biz. She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.