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Cisco removes statement detailing YouTube ad freeze

Cisco removes statement detailing YouTube ad freeze

Tech company Cisco has said that it will no longer advertise on YouTube due to fears about some of the content hosted on the service.

However, a statement explaining its position has been removed from the Cisco blog.

“At Cisco, we would rather not wait for something bad to happen,” the removed post said, as reported by The Register. “While Google and Facebook have made some strides to combat the issue, at this time we have pulled all online advertising from YouTube until the platform has met our standards. But we continue to use it as a platform to share our video content.”

An amended version of the post later reappeared, reading: “At Cisco, we would rather not wait for something bad to happen. We are working closely with all of our media partners to ensure that Cisco’s online advertising meets our stringent standards. We only advertise where those standards are met and where we can ensure inappropriate content is not shared.”

Yeah, um, about that...

When contacted by The Register, Cisco distanced itself from its initial stance, saying that “Google is a significant advertising partner for Cisco, and we advertise across many of their platforms”.

It added: “While we invest significantly with Google, we’ve temporarily paused advertising on YouTube due to instances where third party partners did not meet our brand guidelines. Our intent was to address an industry-wide issue without singling out any partner or customer, we reposted the blog with our position on brand safety as intended.”

A number of companies have stopped advertising on YouTube over the last year, although several of them have returned to the platform in recent weeks.

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