Featured Features
INFLUENCER FAIL
Aug 29th, 2019
How Futureplay blew its brand marketing budget on influencers and what it learned
Latest Features
TED TO TOE
Apr 30th, 2019
Ted to Toe in micro-influencers: Ted Baker's marketing success
Instagram has allowed us to create our own style shows. Today, peer recommendations are power.
BANDED CONTENT
Apr 18th, 2019
Fullscreen research demonstrates how branded social content can positively impact offline sales
The company worked with Shareablee and IRI to unveil the link between social content and sales
SNAPCHAT ROUNDUP
Apr 5th, 2019
Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit
CRISIS MANAGEMENT
Apr 4th, 2019
When an influencer turns infamous - crisis management strategies for brands
DARK INFLUENCE
Apr 2nd, 2019
"I could see him watching": the dark side of being an influencer
Content creator Hannah Rutherford describes a harrowing year of being stalked by a fan online
MARKETING TOOLS
Mar 27th, 2019
Five marketing tools to help grow your Instagram in 2019
Instagram has over a million users worldwide. A marketer's paradise. Here's how to work it.
TIK TOK MARKET
Mar 21st, 2019
What is TikTok? A marketer’s guide to the new kid on the block
You've seen the adverts, and now its time to learn why TikTok is taking the youth by storm.
TIK TOK FINE
Mar 12th, 2019
Time ran out for TikTok: why the social networking app got clocked with a record-setting $5.7 million FTC penalty
WISH CAMPAIGN
Mar 7th, 2019
Case study: How Wish's #TimeOnYourHands campaign hooked the discount shopper
INFLUENCER
Mar 6th, 2019
Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud"
ROUNDUP
Feb 25th, 2019
Games industry roundup: Wargroove recovers dev costs in three days, GDAC partners with Enjin, and the death of the MCN
NIGHT MEDIA PROFILE
Feb 21st, 2019