Around ten per cent of Snap’s engineering workforce are to lose their jobs, according to two reports.

CNBC says that 100 engineers are being laid off. The move follows smaller rounds of layoffs in Snap’s marketing, recruitment and content divisions, but would be the most significant to hit the company so far.

This follows similar reports from Cheddar, which says that the cuts would have only been announced internally this week. It adds that the previous layoffs affected only “a couple of dozen” employees, and that the company’s hiring rate was slowed by about 60 per cent last quarter.

The latest changes come after the company introduced a new system for evaluating employee performance at the end of 2017. Cash bonuses were also withheld due to missed goals. Last year also saw the departure of many top executives including SVP of Engineering Tim Sehn, General Counsel Chris Handman, VP of Sales Jeff Lucas, and VP of Product Tom Conrad.

Snap has around 3,000 employees worldwide.

Snapchat is still dealing with the widespread user unrest that greeted its recent controversial redesign. However, data suggests that despite the hit dished out to the company’s share price, the popularity of its app has actually increased following the exposure.