Social marketing platform Visual Amplifier (Vamp) has teamed up with non-profit organisation Dress For Success in order to aid disadventaged women.
The two companies have partnered with #EmpowerHour, a campaign designed to help women re-enter the workforce. Throughout March, a selection of Vamp's influencers will be encouraging their followers to donate one hour's worth of pay to the cause.
The funds will support workshops to support women looking to go back to work through the means of mentoring, interviewing coaching and resume workshops.
“We’re delighted to partner with Dress for Success. It’s a real opportunity to make a difference," co-Founder of Vamp Ben McGrath sais.
"We’re always overwhelmed by the generosity of our community in charity campaigns and the innovative way they encourage support for important causes."
According to Vamp, this same campaign helped 142 women get back to work and regain their financial independence.
“The aim is to empower women and help them achieve economic independence,” said Dress for Success CEO Ursula McGeown.
"We do this by providing a network of support that helps build their confidence and help them thrive in the work place.
"Whether a woman is homeless or is struggling to find work after illness, our service provides them with the practical skills needed to get back on their feet. Just one hour’s pay can make a real and lasting difference.”
To donate, check out the #EmpowerHour website.