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Yogscast charity Jingle Jam kicks off - raises $500,000 in ONE HOUR

Yogscast charity Jingle Jam kicks off - raises $500,000 in ONE HOUR

UK video production company The Yogscast has launched their annual christmas charity fundraising campaign. 

The Yogs host daily streams on their Twitch channel, with the intention of raising money for charity. The tradition began back in 2011, and has since become a staple of the company's activities. They also release a curated Humble Bundle collection every year that fans can purchase. 

"The Jingle Jam started when Lewis and Simon started getting Christmas gifts from the community, and in-turn asked them to donate to charity instead." Yogscast CEO Mark Turpin said. "Six years and over $6m later and it's become the cornerstone of the year for the creators and the community."

"The set-up is that the various members of the Yogscast family stream on our hub Twitch channel for 12 hours or more every day in December and people donate mainly by buying the Jingle Jam Humble Bundle, where there are more than $700 worth of PC games for $35. We reveal new games every day."

"The streams can feature anything from playing games to watching cat videos, a karaoke night, board games, a cooking stream and plenty of guest stars popping in. A full schedule can be found here."

This year's money will go to seven charities:
Save the Children
Wallace & Gromit's Grand Appeal
Cancer Research UK
International Lesbian, Gay, Bisexual, Trans and Intersex Association
Whale and Dolphin Conservation
Special Effect
Mental Health Foundation

And people will also be able to choose their own charity when the buy the Bundle.

The Yogscast hitting 500k. Credit: Twitch

The Jingle Jam has grown expotentially as the company has expanded. The company commented on how it's now largely led by the ever-growing Yogscast community - fans can't wait to start watching and donating. 

"The community has really taken it up - to the point where we have thousands of people watching the daytime 'office cam' as they wait for the action to start." - Turps said.

"We've also had amazing support from games developers and publishers who provide the games for the Bundle free of charge."

"It's totally led by the community. Their love for the Jingle Jam is the thing that drives it and makes it so much fun to be a part of."

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Influencer Editor

Danielle Partis is Editor of InfluencerUpdate.biz. She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.

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