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Articles by Ben Parfitt
All articles written by Ben Parfitt
News
BBC turns to YouTubers to boost teen appeal
Ali-A and Mimi Missfit among those fronting new programming for those aged 13 and over
Feature
CEO of Sportstar Influencer on the rising demand for influencer targeting services
Influencer Update caught up with Oliver Morrison, the creator of Sportstar Influencer
News
Facebook bot flags United States Declaration of Independence as hate speech
“… the merciless Indian Savages, whose known rule of warfare…”
News
Sky says YouTube has still not done enough to ensure brand safety
“Understanding the effectiveness and efficiency of advertising has become more difficult”
News
Chris Ingham denies accusations of inappropriate messaging
Claims that YouTuber tried to organise light night meetings with 16-year-old fan
News
Second streamer suspended for use of homophobic and/or racist language
“Maybe I’m not white enough to be Cuban or brown enough to be Cuban or whatever?”
News
YouTube finally apologises to its LGBTQ audience
“It's critical to us that the LGBTQ community feels safe, welcome, equal, and supported on YouTube”
News
Jacob Rees-Mogg intends to promote Brexit to Britain’s youth via new Snapchat channel
“It's the cutting edge of social media that has just taken over from the gramophone record”
News
Twitch streamer mOE banned after claiming homophobic slur is ‘one of my favourite words of all time’
News
BBC turns to YouTubers to boost teen appeal
Ali-A and Mimi Missfit among those fronting new programming for those aged 13 and over
Feature
CEO of Sportstar Influencer on the rising demand for influencer targeting services
Influencer Update caught up with Oliver Morrison, the creator of Sportstar Influencer
News
Facebook bot flags United States Declaration of Independence as hate speech
“… the merciless Indian Savages, whose known rule of warfare…”
News
Sky says YouTube has still not done enough to ensure brand safety
“Understanding the effectiveness and efficiency of advertising has become more difficult”
News
Chris Ingham denies accusations of inappropriate messaging
Claims that YouTuber tried to organise light night meetings with 16-year-old fan
News
Second streamer suspended for use of homophobic and/or racist language
“Maybe I’m not white enough to be Cuban or brown enough to be Cuban or whatever?”
News
YouTube finally apologises to its LGBTQ audience
“It's critical to us that the LGBTQ community feels safe, welcome, equal, and supported on YouTube”
News
Jacob Rees-Mogg intends to promote Brexit to Britain’s youth via new Snapchat channel
“It's the cutting edge of social media that has just taken over from the gramophone record”
News
Twitch streamer mOE banned after claiming homophobic slur is ‘one of my favourite words of all time’
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Facebook's new 'Level Up program' gives gaming creators new ways to build their brand
They might be making it easier for viewers to find game streams on FB but I don’t see much…
Micro-influencers are generating seven times more engagement on Instagram compared to creators with larger audiences
So basically a micro-influencer agency cherry picks a research study to benefit themselves…
Streamer under investigation after reports of sexual harassment at Runefest 2018
The comment from Jagex referred to "content creators" plural. So far, there are no references to…
Blizzard's Saralyn Smith: "The power is with the influencers. We all know that. It's the age of influencers."
Some great points here by Saralyn…
“Streamers are the new heroes” Twitch’s Ethan Evans explains how streaming helps games find a new level of popularity
Witnessing the growth of the influencer marketing space surrounding video games has been an…