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Snapchat challenges Coronavirus myths with new AR game and information hub News Mar 26th, 2020

Snapchat challenges Coronavirus myths with new AR game and information hub

The app now has a short trivia game with facts about the globe-sweeping illness

Snapchat introduces dynamic ads that generate real-time adverts from brands News Oct 18th, 2019

Snapchat introduces dynamic ads that generate real-time adverts from brands

The ads showcase products from a catalogue and will update to reflect sales and deals

Snapchat unveils another bulk of original content News Sep 27th, 2019

Snapchat unveils another bulk of original content

The platform has been steadily increasing vertical content over the last year

Snapchat's 'real friends' campaign takes subtle shot at Instagram News Aug 1st, 2019

Snapchat's 'real friends' campaign takes subtle shot at Instagram

The company paid influencers to promote Snapchat on rival app Instagram

Snapchat Q1 report shows user growth after a rocky 2018 News May 2nd, 2019

Snapchat Q1 report shows user growth after a rocky 2018

But while users are returning, average revenue per user is still dropping

Snapchat releases SDK that allows devs to utilise Bitmoji in games News Apr 27th, 2019

Snapchat releases SDK that allows devs to utilise Bitmoji in games

This follows the launch of Snap Games, a real-time multiplayer games platform

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit News Apr 5th, 2019

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit

Snap means business in 2019

Snapchat launches real-time multiplayer games platform Snap Games News Apr 4th, 2019

Snapchat launches real-time multiplayer games platform Snap Games

Zynga, ZeptoLab, Spry Fox, Game Closure and PikPok the first development partners

Study shows that a majority of social media users prefer to post content on 'dark channels' News Mar 26th, 2019

Study shows that a majority of social media users prefer to post content on 'dark channels'

Social media users prefer to send content through personal messages rather than sharing them to a feed

Snapchat reportedly launching games platform next month News Mar 18th, 2019

Snapchat reportedly launching games platform next month

Unveiling to take place at company’s first summit on April 4th

Snapchat Q4 2018 earnings: user growth plateaued but full-year revenue is up by 43 per cent News Feb 15th, 2019

Snapchat Q4 2018 earnings: user growth plateaued but full-year revenue is up by 43 per cent

The platform's Q4 2018 earnings were also up significantly

Snap CFO preparing to resign, company shares drop as a result News Jan 25th, 2019

Snap CFO preparing to resign, company shares drop as a result

Stone has been with the company less than a year

Snap unveils Lens Creative Partners program to connect agencies to AR developers News Nov 20th, 2018

Snap unveils Lens Creative Partners program to connect agencies to AR developers

The goal is to see brands and creators link up with smaller AR experts

Snapchat can’t get people to wear their spectacles even if they pay them $45k Interviews & Opinion Nov 8th, 2018

Snapchat can’t get people to wear their spectacles even if they pay them $45k

CEO of influencer platform ZINE debates whether Luke Sabbat's failed Instagram campaign is entirely down to him

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup Success Story Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

The marketing push resulted in more than 200,000 new installs for Football Strike, peaking at 10,000 daily installs at a $2.07 CPM

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