YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

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Twitter unveils ArtHouse, a new intiative to connect brands and creators News Jul 12th, 2019

Twitter unveils ArtHouse, a new intiative to connect brands and creators

ArtHouse combines editing tools and digital marketing specialists to help brands optimise marketing

Los Angeles ice-cream vendor doubles prices for all influencers News Jul 5th, 2019

Los Angeles ice-cream vendor doubles prices for all influencers

Joe Nicchi has had enough of influencers trying to pay with 'exposure'

Instagram influencer lets his job-juggling mother pay for his holidays News Jun 21st, 2019

Instagram influencer lets his job-juggling mother pay for his holidays

Catalin Onc and his wife document their global travels on Instagram, and his mum pays for it

Influencers are releasing limited edition clothing lines in partnership with Amazon News Jun 10th, 2019

Influencers are releasing limited edition clothing lines in partnership with Amazon

'The Drop' lets influencers sell their collections via Amazon, but only for a limited time

Senator demands FTC investigation into 'dangerous detox teas' peddled by social media influencers News Jun 5th, 2019

Senator demands FTC investigation into 'dangerous detox teas' peddled by social media influencers

Sen. Richard Blumenthal calls on FTC to investigate "false and misleading marketing practices "

Study shows the average amount that influencers charge for sponsored content per platform News May 23rd, 2019

Study shows the average amount that influencers charge for sponsored content per platform

The cost of Instagram posts alone vary wildly between formats

Influencers are providing mental health guidance in a world where support is hard to come by Feature May 17th, 2019

Influencers are providing mental health guidance in a world where support is hard to come by

Social media used to be full of lies. Now, creators are making efforts to be real people

Don't take health advice from influencers, research warns News May 1st, 2019

Don't take health advice from influencers, research warns

A study saw one out of nine UK bloggers provide accurate health information

Goodwill recruits influencers to encourage donations in month-long campaign News Mar 22nd, 2019

Goodwill recruits influencers to encourage donations in month-long campaign

The organisation is running an influencer campaign to boost donations and awareness

What is TikTok? A marketer’s guide to the new kid on the block Feature Mar 21st, 2019

What is TikTok? A marketer’s guide to the new kid on the block

You've seen the adverts, and now its time to learn why TikTok is taking the youth by storm.

New Instagram format will let brands sponsor influencer posts News Mar 6th, 2019

New Instagram format will let brands sponsor influencer posts

Brands will be able to sponsor the posts they paid for with the new tools

Buzzoole launches new tool to battle influencer marketing fraud News Mar 1st, 2019

Buzzoole launches new tool to battle influencer marketing fraud

The company has developed proprietary technology to help identify fake accounts, fake followers and fake engagements or interactions over social media.

Pocket.watch on how partnering with influencers gives it an edge in the mobile games market Interviews & Opinion Feb 22nd, 2019

Pocket.watch on how partnering with influencers gives it an edge in the mobile games market

Vice president of games Greg Hayes speaks to us about the new concept

Burger King just 'exploited' a ton of influencers to build brand awareness, but one of them has hit back harder News Jan 29th, 2019

Burger King just 'exploited' a ton of influencers to build brand awareness, but one of them has hit back harder

MARKETING

The Pope just said that the virgin Mary was the "first influencer" and we're not going to argue with that News Jan 27th, 2019

The Pope just said that the virgin Mary was the "first influencer" and we're not going to argue with that

That's certainly something

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