YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

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Snapchat's 'real friends' campaign takes subtle shot at Instagram News Aug 1st, 2019

Snapchat's 'real friends' campaign takes subtle shot at Instagram

The company paid influencers to promote Snapchat on rival app Instagram

Ted to Toe in micro-influencers: Ted Baker's marketing success Feature Apr 30th, 2019

Ted to Toe in micro-influencers: Ted Baker's marketing success

Instagram has allowed us to create our own style shows. Today, peer recommendations are power.

Goodwill recruits influencers to encourage donations in month-long campaign News Mar 22nd, 2019

Goodwill recruits influencers to encourage donations in month-long campaign

The organisation is running an influencer campaign to boost donations and awareness

Train operator LNER launches influencer social media campaign News Mar 22nd, 2019

Train operator LNER launches influencer social media campaign

"LNER champions the people and places of the East Coast, and this campaign brings that spirit to life in a genuine, cockle-warming way,"

Case study: How Wish's #TimeOnYourHands campaign hooked the discount shopper Feature Mar 7th, 2019

Case study: How Wish's #TimeOnYourHands campaign hooked the discount shopper

We take a look at the first global influencer campaign from shopping app Wish and how it set out to raise brand awareness

Case study: selling flowers for Valentine's Day in the 21st century Feature Feb 14th, 2019

Case study: selling flowers for Valentine's Day in the 21st century

Flowers have been selling themselves for centuries, but here's how a handful of influencers put a unique spin on a timeless classic

Snapchat can’t get people to wear their spectacles even if they pay them $45k Interviews & Opinion Nov 8th, 2018

Snapchat can’t get people to wear their spectacles even if they pay them $45k

CEO of influencer platform ZINE debates whether Luke Sabbat's failed Instagram campaign is entirely down to him

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup Success Story Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

The marketing push resulted in more than 200,000 new installs for Football Strike, peaking at 10,000 daily installs at a $2.07 CPM

Fancy a holiday in Wales? This Facebook stream might be the next best thing News Oct 5th, 2018

Fancy a holiday in Wales? This Facebook stream might be the next best thing

You'll be able to enjoy a tour of Wales' most beautiful locations from the comfort of your living room

Goodgame set for Big Farm: Mobile Harvest influencer campaign with Bibi’s Beauty Palace News Jun 1st, 2018

Goodgame set for Big Farm: Mobile Harvest influencer campaign with Bibi’s Beauty Palace

Popular channel has more than 5.1 million subscribers and high view count per video

How Universal Orlando nailed Gen Z appeal by giving teen influencers full creative freedom Campaign Apr 30th, 2018

How Universal Orlando nailed Gen Z appeal by giving teen influencers full creative freedom

Influencers are the best method of attracting the elusive attention of Gen Z - but how do you hit the sweet spot?

Yves Saint Laurent: How to sell a smell with influencer marketing Campaign Apr 3rd, 2018

Yves Saint Laurent: How to sell a smell with influencer marketing

The luxury brand nailed the art of discreet luxury in its 2017 male fragrance campaign. Here’s why it was a huge success, in a world of in-your-face blogger ads.

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