YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

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Snapchat can’t get people to wear their spectacles even if they pay them $45k Interviews & Opinion Nov 8th, 2018

Snapchat can’t get people to wear their spectacles even if they pay them $45k

CEO of influencer platform ZINE debates whether Luke Sabbat's failed Instagram campaign is entirely down to him

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup Success Story Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

The marketing push resulted in more than 200,000 new installs for Football Strike, peaking at 10,000 daily installs at a $2.07 CPM

Fancy a holiday in Wales? This Facebook stream might be the next best thing News Oct 5th, 2018

Fancy a holiday in Wales? This Facebook stream might be the next best thing

You'll be able to enjoy a tour of Wales' most beautiful locations from the comfort of your living room

Goodgame set for Big Farm: Mobile Harvest influencer campaign with Bibi’s Beauty Palace News Jun 1st, 2018

Goodgame set for Big Farm: Mobile Harvest influencer campaign with Bibi’s Beauty Palace

Popular channel has more than 5.1 million subscribers and high view count per video

How Universal Orlando nailed Gen Z appeal by giving teen influencers full creative freedom Campaign Apr 30th, 2018

How Universal Orlando nailed Gen Z appeal by giving teen influencers full creative freedom

Influencers are the best method of attracting the elusive attention of Gen Z - but how do you hit the sweet spot?

Yves Saint Laurent: How to sell a smell with influencer marketing Campaign Apr 3rd, 2018

Yves Saint Laurent: How to sell a smell with influencer marketing

The luxury brand nailed the art of discreet luxury in its 2017 male fragrance campaign. Here’s why it was a huge success, in a world of in-your-face blogger ads.

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