YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Partnership

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Pocket.watch is building a new brand and mobile game with YouTube child star Diana News Aug 20th, 2020

Pocket.watch is building a new brand and mobile game with YouTube child star Diana

"Diana has been on our radar for some time"

Rooster Teeth partners with The Yogscast News May 15th, 2020

Rooster Teeth partners with The Yogscast

The deal will see both media companies collaborate on new content

TikTok teams up with social and mobile marketing agency WeQ News Aug 16th, 2019

TikTok teams up with social and mobile marketing agency WeQ

The pair hope to bring more advertising opportunities to the fast-rising platform

Ogilvy UK and Takumi team up to expand global footprint News Aug 13th, 2019

Ogilvy UK and Takumi team up to expand global footprint

The deal will give Takumi clients access to Ogilvy's InfluenceO tool

Genvid teams with developers to introduce new interactive games for streaming News Mar 18th, 2019

Genvid teams with developers to introduce new interactive games for streaming

Pipeworks, Katapult and more studios are first to sign-up

Gillette and Twitch team up to reveal Gillette Gaming Alliance News Mar 7th, 2019

Gillette and Twitch team up to reveal Gillette Gaming Alliance

The alliance is made up of 11 streamers from 11 countries

Pocket.watch on how partnering with influencers gives it an edge in the mobile games market Interviews & Opinion Feb 22nd, 2019

Pocket.watch on how partnering with influencers gives it an edge in the mobile games market

Vice president of games Greg Hayes speaks to us about the new concept

Gree partners with Chinese video sharing platform BiliBili to explore the world of virtual YouTubers News Nov 2nd, 2018

Gree partners with Chinese video sharing platform BiliBili to explore the world of virtual YouTubers

Also plans to develop mobile games

YouTube and Eventbrite partner up to drive ticket sales News Oct 22nd, 2018

YouTube and Eventbrite partner up to drive ticket sales

The partnership makes it easier for fans to look at show dates and make purchases for artists hosting events through Eventbrite.

"We have never made a game as a cash grab": Outerminds co-founder on developing games with influencers Interview Sep 21st, 2018

"We have never made a game as a cash grab": Outerminds co-founder on developing games with influencers

We chatted to Outerminds CEO Guiz de Pessemier about the release of Ball Rider and working with influencers

Cheez video app to reward creators and viewers with cryptocurrency News Aug 6th, 2018

Cheez video app to reward creators and viewers with cryptocurrency

Users will be rewarded with a new cryptocurrency called COS tokens that can be spent within the apps

Rovio and Everton kick off new YouTube series with influencer Tekkerz Kid for World Cup News Jun 8th, 2018

Rovio and Everton kick off new YouTube series with influencer Tekkerz Kid for World Cup

New animated series will also feature Wayne Rooney and Cenk Tosun

Social casino dev KamaGames partners up with Yogscast Poker Nights News Jun 1st, 2018

Social casino dev KamaGames partners up with Yogscast Poker Nights

Content creators Lewis Brindley, Sijn, Duncan and Turps all taking part

Pocket Gamer and G-STAR launch international promotional partnership and bring the Big Indie Awards to South Korea News May 31st, 2018

Pocket Gamer and G-STAR launch international promotional partnership and bring the Big Indie Awards to South Korea

UK publisher Steel Media Ltd extends partnership with South Korea’s leading game expo G-STAR, including the Big Indie Game Awards in Busan in 2018

Snapchat partners with ad firm for Indian market drive News May 31st, 2018

Snapchat partners with ad firm for Indian market drive

Having previously said that it has no time for “poor” countries, allegedly

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