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London , UK
Las Vegals, USA
But creators are not thrilled by the introduction
The community has made complaints about advertisements for larger creators
Two pre-roll ads means content is less likely to be interrupted
New adverts allow you to make third party purchases without navigating away from the site
YouTube's mobile based audience reportedly accounts for 70 per cent of the platform's watch time
This function will earn a creator more money, but could also drive away valuable viewers