Featured Features
INFLUENCER FAIL
Aug 29th, 2019
How Futureplay blew its brand marketing budget on influencers and what it learned
Latest Features
STREAMING WARS
Jan 13th, 2020
Streaming wars: the top streamers that switched platform in 2019
Tyler Blevins set a precedent when he left Twitch last August
PETCO
Jan 2nd, 2020
Petco’s #BrighterTogether campaign is Christmas goals
We take one last look at Christmas marketing - with dogs, obviously
CHRISTMAS TRENDS
Dec 23rd, 2019
Don’t overlook over these influencer trends this Christmas
Influencer marketing is all about trust during the season of rampant consumerism
GAMING MARKET
Dec 19th, 2019
How social influencers are impacting the gaming market
Sven Lubek, MD of WeQ Studios discusses influencer impact on the games space
PEWDS BREAK
Dec 16th, 2019
PewDiePie's break from YouTube isn't unpleasant, but his defence of harassment is
"We have this anarchy system, don't come and ruin it for us YouTube"
REWIND 2019
Dec 12th, 2019
YouTube Rewind 2019 spotlights popular content - but still celebrates the problematic
This year's Rewind looks back on 2019's most popular videos, games, music and creators
HITSCAN
Nov 14th, 2019
Blizzard, boxes and branding: why Overwatch Central changed its name after four years
We spoke to the channel's co-founder Ryan Horton about its recent rebrand to 'Hitscan'
DISCLOSURE 101
Nov 11th, 2019
FTC releases new guidelines for influencer disclosure
Disclosure 101 contains rules and regulations for sponsored digital content
CREATORS X INFLUENCE
Nov 1st, 2019
Rich Keith: "stop talking to influencers and start talking to creators"
TALENTLESS WANNABES
Oct 30th, 2019
Influencers are "talentless wannabes" - how do we fix this feeling?
CASPER CASE
Oct 16th, 2019
How mattress company Casper used influencer power to escape debt
We take a deep dive into the curious case of Casper mattresses
Events
| Affiliate Summit West 2020 | North America | Jan 27th |
| Interactive Futures 2020 | Europe | Jan 31st |
| Mobile Growth Summit 2020 | North America | Feb 12th |
| GDC 2020 | North America | Mar 16th |
| E3 2020 | North America | Jun 9th |
| Develop:Brighton 2020 | Europe | Jul 14th |
| Gamescom Asia 2020 | Asia | Oct 15th |
Latest User Comments
Facebook's new 'Level Up program' gives gaming creators new ways to build their brand
They might be making it easier for viewers to find game streams on FB but I don’t see much…
Micro-influencers are generating seven times more engagement on Instagram compared to creators with larger audiences
So basically a micro-influencer agency cherry picks a research study to benefit themselves…
Streamer under investigation after reports of sexual harassment at Runefest 2018
The comment from Jagex referred to "content creators" plural. So far, there are no references to…
Blizzard's Saralyn Smith: "The power is with the influencers. We all know that. It's the age of influencers."
Some great points here by Saralyn…
“Streamers are the new heroes” Twitch’s Ethan Evans explains how streaming helps games find a new level of popularity
Witnessing the growth of the influencer marketing space surrounding video games has been an…