YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Features

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit SNAPCHAT ROUNDUP Apr 5th, 2019

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit

Snap means business in 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram BEST PRACTICES Feb 15th, 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram

PM lead Ashley Yuki dished out the advice at VidCon

India Spotlight: Over 90% of marketeers in India will launch an influencer strategy this year INFLUENCE IN INDIA Jan 31st, 2018

India Spotlight: Over 90% of marketeers in India will launch an influencer strategy this year

One of the world’s largest markets is quickly wising up to the effectiveness of influencer marketing

Latest Features

How this Swedish tech brand made itself achingly Instagrammable IDEAL SWEDEN Aug 21st, 2019

How this Swedish tech brand made itself achingly Instagrammable

This tech retailer is an Instagram dream

A year of IGTV - what's new and what's next for Instagram's video platform? IGTV RECAP Aug 14th, 2019

A year of IGTV - what's new and what's next for Instagram's video platform?

Instagram launched IGTV last summer, but how has the first year been?

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age" CLAYCLAIM Aug 8th, 2019

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age"

We spoke to modeling master ClayClaim to touch on how YouTube has helped him share his passion with the world

TRIBE: "influencers provide marketers with dexterity and choice. It's highly advantageous in the world of speed and personalisation" TRIBE INTERVIEW Aug 7th, 2019

TRIBE: "influencers provide marketers with dexterity and choice. It's highly advantageous in the world of speed and personalisation"

We spoke with TRIBE CEO Anthony Svirskis about the platform's goals and successes

Is Ninja the superstar that Mixer needs or is he fading into irrelevance? NINJA NUMBERS Aug 2nd, 2019

Is Ninja the superstar that Mixer needs or is he fading into irrelevance?

We take a deep dive into Ninja's numbers over the last year

7 quick steps to nailing your Instagram captions CAPTION LESSONS Jul 11th, 2019

7 quick steps to nailing your Instagram captions

A handful of quick steps to maximise engagement with words on the photo-centric platform

Rapper Elro is first artist to join Dan Bull's DIY music label ELRO Jun 26th, 2019

Rapper Elro is first artist to join Dan Bull's DIY music label

Bull also hopes to expand Freshnut Records to accommodate more artists in future

Why Instagram is hiding your likes and what it means for influencers INSTA LIKES Jun 12th, 2019

Why Instagram is hiding your likes and what it means for influencers

With the red heart counter under threat - how can influencers continue to establish dominance on the platform?

How What’s Good Games’ no-nonsense attitude has helped to harbour a positive community WHAT'S GOOD INTERVIEW Jun 6th, 2019

How What’s Good Games’ no-nonsense attitude has helped to harbour a positive community

"We pride ourselves on our positive community because we are very strict about cracking down on people"

Case study: how Daniel Wellington is still top of the influencer marketing game DANIEL WELLINGTON May 30th, 2019

Case study: how Daniel Wellington is still top of the influencer marketing game

The watch brand is the most mentioned company on Instagram. Here's why.

Nano-influencers: the next big, little thing? NANO INFLUENCERS May 24th, 2019

Nano-influencers: the next big, little thing?

Vamp's Aaron Brooks discusses the rise of nano-influencers and their impact on the marketing industry

StreamElements: "we are the only company providing a completely cloud-based collection of everything needed to manage a live broadcast" STREAMELEMENTS May 22nd, 2019

StreamElements: "we are the only company providing a completely cloud-based collection of everything needed to manage a live broadcast"

We chatted to StreamElements' head of brand partnerships about what the company is providing for streamers

Influencers are providing mental health guidance in a world where support is hard to come by MENTAL HEALTH AWARENESS May 17th, 2019

Influencers are providing mental health guidance in a world where support is hard to come by

Social media used to be full of lies. Now, creators are making efforts to be real people

Ted to Toe in micro-influencers: Ted Baker's marketing success TED TO TOE Apr 30th, 2019

Ted to Toe in micro-influencers: Ted Baker's marketing success

Instagram has allowed us to create our own style shows. Today, peer recommendations are power.

Fullscreen research demonstrates how branded social content can positively impact offline sales BANDED CONTENT Apr 18th, 2019

Fullscreen research demonstrates how branded social content can positively impact offline sales

The company worked with Shareablee and IRI to unveil the link between social content and sales

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