YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Features

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit SNAPCHAT ROUNDUP

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit

Snap means business in 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram BEST PRACTICES

A six-step guide to promoting your IGTV video using a holistic approach to Instagram

PM lead Ashley Yuki dished out the advice at VidCon

Latest Features

What interior brands & influencers can learn from Queer Eye’s Bobby Berk INTERIOR HAVEN

What interior brands & influencers can learn from Queer Eye’s Bobby Berk

How companies are teaming up with designers to grow their brands

Marketing during uncertainty: consistent content during the Coronavirus downturn MARKETING

Marketing during uncertainty: consistent content during the Coronavirus downturn

The world is on lockdown, but your marketing doesn't have to be

A creative’s guide to working-from-home WFH

A creative’s guide to working-from-home

Tips and tricks to manage remote working in the long term

The most unexpected influencer nichés we never could have predicted NICHE

The most unexpected influencer nichés we never could have predicted

From millionaire kids to sparkly bin lids

Brime time: a look into the streaming industry's latest secret project BRIME TIME

Brime time: a look into the streaming industry's latest secret project

A new streaming platform is on the way - but what do we know so far?

Behind the screens: the invisible struggle of YouTube video editors VIDEO EDITORS

Behind the screens: the invisible struggle of YouTube video editors

The editing of our favourite videos may be obvious, but the editors themselves are becoming invisible

TikTok: crafting content on the world's fastest growing app TIKTOK

TikTok: crafting content on the world's fastest growing app

“TikTok is part of the zeitgeist now. We’re going to continue marketing at these large tentpole moments"

GamesBeat Summit 2020: The future of influencer marketing GAMESBEAT

GamesBeat Summit 2020: The future of influencer marketing

A panel of influencer industry mavens got together to discuss where the trend is heading

GamesBeat Summit 2020: StreamElements' Doron Nir on bulletproof influencer strategy GAMESBEAT

GamesBeat Summit 2020: StreamElements' Doron Nir on bulletproof influencer strategy

StreamElements' CEO discussed how to make the most of influencer marketing in games

Why influencers are best placed to promote COVID-19 safety WHO

Why influencers are best placed to promote COVID-19 safety

As the world continues to deal with the COVID-19 outbreak, influencers swapping #ootd post for collaborations with the World Health Organisation

TikTok Tuesday: a roundup of news and insights TIKTOK TUESDAY

TikTok Tuesday: a roundup of news and insights

A semi-regular roundup of news and updates about TikTok

Loren Gray and Chipotle’s TikTok team-up: a case study CHIP-TOK

Loren Gray and Chipotle’s TikTok team-up: a case study

The fast-food chain teamed up with a TikToker to create an engaging branded challenge

The 2020 social media dates every marketer and influencer should know SOCIAL MEDIA DATES

The 2020 social media dates every marketer and influencer should know

Want to capitalise on the important hashtags this year? We've got you

VidCon London 2020: TikTok UK GM on expansion, trends and where the platform is headed in 2020 FIRESIDE CHAT

VidCon London 2020: TikTok UK GM on expansion, trends and where the platform is headed in 2020

Rich Waterworth took to the stage to discuss the app's plans in the UK

VidCon London 2020: how to make video content work across every screen SMALL SCREENS, BIG DECISIONS

VidCon London 2020: how to make video content work across every screen

Ogilvy's Robert Davis discussed planning video content across multiple mediums

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