YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Features

India Spotlight: Over 90% of marketeers in India will launch an influencer strategy this year INFLUENCE IN INDIA Jan 31st, 2018

India Spotlight: Over 90% of marketeers in India will launch an influencer strategy this year

One of the world’s largest markets is quickly wising up to the effectiveness of influencer marketing

The NerdCubed Netflix Experiment NETCUBED Nov 15th, 2017

The NerdCubed Netflix Experiment

YouTuber Dan Hardcastle uploaded 21 episodes of a letsplay in one go. But, why?

Kids influencer Emily Tube works with Jakks on Disney campaign CASE STUDY Nov 9th, 2017

Kids influencer Emily Tube works with Jakks on Disney campaign

3m views in two weeks for YouTube video promoting new range of products

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Viral Visionaries: How can brands get the most out of influencer campaigns? VIRAL VISIONARIES Oct 12th, 2018

Viral Visionaries: How can brands get the most out of influencer campaigns?

Our team of industry leaders shares their insight on how to execute a great creator campaign

ASA Influencer Guide: Everything content creators need to know INFLUENCER GUIDE Oct 11th, 2018

ASA Influencer Guide: Everything content creators need to know

A condensed guide of rules and information from the newly updated Influencer Guide to advertising

How influencers nurture their communities to make the internet a better place COMMUNITY SPIRIT Oct 9th, 2018

How influencers nurture their communities to make the internet a better place

Communities are only as toxic as their overlord allows.

How to target millennial women: Society6 dorm decoration YouTube campaign SOCIETY6 STUDY Oct 4th, 2018

How to target millennial women: Society6 dorm decoration YouTube campaign

How Society6 used university dorms as a canvas for a clever brand awareness campaign

Putting you first: how Rooster Teeth pioneered subscription content RT FIRST Oct 3rd, 2018

Putting you first: how Rooster Teeth pioneered subscription content

A look into how one machinima video sparked a multi-million dollar media empire

Three influencer marketing mistakes to avoid MARKETING MISHAPS Oct 2nd, 2018

Three influencer marketing mistakes to avoid

Want to avoid those death-threats? Here's three top tips to keep you out of the firing line

10 phenomenal Hispanic creators you should check out HISPANIC HISTORY Sep 27th, 2018

10 phenomenal Hispanic creators you should check out

We're celebrating hispanic history month with ten fabulous hispanic creators

Player.me: "we want to turn every player into a content creator" PLAYER.ME Sep 24th, 2018

Player.me: "we want to turn every player into a content creator"

Streaming software that gives every player the tools to create gaming memories, influencer or not

"We have never made a game as a cash grab": Outerminds co-founder on developing games with influencers OUTTA SIGHT, OUTERMINDS Sep 21st, 2018

"We have never made a game as a cash grab": Outerminds co-founder on developing games with influencers

We chatted to Outerminds CEO Guiz de Pessemier about the release of Ball Rider and working with influencers

The Caffcast: "be mindful - not everyone is going to be morally unambiguous if there's a way to bring money in. CAFFCAST Sep 20th, 2018

The Caffcast: "be mindful - not everyone is going to be morally unambiguous if there's a way to bring money in.

We talk morals, money and Minecraft with The Yogscast's Matthew 'Caff' Meredith

Influencer sessions a highlight of record-breaking Pocket Gamer Connects Helsinki 2018 event EVENT HORIZON Sep 19th, 2018

Influencer sessions a highlight of record-breaking Pocket Gamer Connects Helsinki 2018 event

Nevaly, Traplight, Pixonic, Zorka.mobi and more take part in Finland's hottest games conference

Marketers, stop trying to influence influencers INFLUENCE Sep 18th, 2018

Marketers, stop trying to influence influencers

Influencers are not a new concept, particularly for marketers

Influencer marketing for banks: how to make finance more human DOLLAR BILLS Sep 14th, 2018

Influencer marketing for banks: how to make finance more human

Every brand wants a slice of the millennial pie, but how are banks getting in?

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next." TBP Sep 13th, 2018

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."

We spoke to TBP CEO Byron Rawlings about the ever-evolving influencer space and the challenges to adapt to it

Viral Visionaries: What went wrong with Scarlett London's Listerine campaign? VIRAL VISIONARIES Sep 12th, 2018

Viral Visionaries: What went wrong with Scarlett London's Listerine campaign?

We asked our panel of industry experts how genuine advertising needs to be

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