YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Features

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit SNAPCHAT ROUNDUP Apr 5th, 2019

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit

Snap means business in 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram BEST PRACTICES Feb 15th, 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram

PM lead Ashley Yuki dished out the advice at VidCon

India Spotlight: Over 90% of marketeers in India will launch an influencer strategy this year INFLUENCE IN INDIA Jan 31st, 2018

India Spotlight: Over 90% of marketeers in India will launch an influencer strategy this year

One of the world’s largest markets is quickly wising up to the effectiveness of influencer marketing

Latest Features

Rapper Elro is first artist to join Dan Bull's DIY music label ELRO Jun 26th, 2019

Rapper Elro is first artist to join Dan Bull's DIY music label

Bull also hopes to expand Freshnut Records to accommodate more artists in future

Why Instagram is hiding your likes and what it means for influencers INSTA LIKES Jun 12th, 2019

Why Instagram is hiding your likes and what it means for influencers

With the red heart counter under threat - how can influencers continue to establish dominance on the platform?

How What’s Good Games’ no-nonsense attitude has helped to harbour a positive community WHAT'S GOOD INTERVIEW Jun 6th, 2019

How What’s Good Games’ no-nonsense attitude has helped to harbour a positive community

"We pride ourselves on our positive community because we are very strict about cracking down on people"

Case study: how Daniel Wellington is still top of the influencer marketing game DANIEL WELLINGTON May 30th, 2019

Case study: how Daniel Wellington is still top of the influencer marketing game

The watch brand is the most mentioned company on Instagram. Here's why.

Nano-influencers: the next big, little thing? NANO INFLUENCERS May 24th, 2019

Nano-influencers: the next big, little thing?

Vamp's Aaron Brooks discusses the rise of nano-influencers and their impact on the marketing industry

StreamElements: "we are the only company providing a completely cloud-based collection of everything needed to manage a live broadcast" STREAMELEMENTS May 22nd, 2019

StreamElements: "we are the only company providing a completely cloud-based collection of everything needed to manage a live broadcast"

We chatted to StreamElements' head of brand partnerships about what the company is providing for streamers

Influencers are providing mental health guidance in a world where support is hard to come by MENTAL HEALTH AWARENESS May 17th, 2019

Influencers are providing mental health guidance in a world where support is hard to come by

Social media used to be full of lies. Now, creators are making efforts to be real people

Ted to Toe in micro-influencers: Ted Baker's marketing success TED TO TOE Apr 30th, 2019

Ted to Toe in micro-influencers: Ted Baker's marketing success

Instagram has allowed us to create our own style shows. Today, peer recommendations are power.

Fullscreen research demonstrates how branded social content can positively impact offline sales BANDED CONTENT Apr 18th, 2019

Fullscreen research demonstrates how branded social content can positively impact offline sales

The company worked with Shareablee and IRI to unveil the link between social content and sales

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit SNAPCHAT ROUNDUP Apr 5th, 2019

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit

Snap means business in 2019

When an influencer turns infamous - crisis management strategies for brands CRISIS MANAGEMENT Apr 4th, 2019

When an influencer turns infamous - crisis management strategies for brands

Digital law specialist Brian Sommer discusses how companies can mitigate damage when influencer marketing turn sour

"I could see him watching": The dark side of being an influencer DARK INFLUENCE Apr 2nd, 2019

"I could see him watching": The dark side of being an influencer

Content creator Hannah Rutherford describes a harrowing year of being stalked by a fan online

Five marketing tools to help grow your Instagram in 2019 MARKETING TOOLS Mar 27th, 2019

Five marketing tools to help grow your Instagram in 2019

Instagram has over a million users worldwide. A marketer's paradise. Here's how to work it.

What is TikTok? A marketer’s guide to the new kid on the block TIK TOK MARKET Mar 21st, 2019

What is TikTok? A marketer’s guide to the new kid on the block

You've seen the adverts, and now its time to learn why TikTok is taking the youth by storm.

Time ran out for TikTok: why the social networking app got clocked with a record-setting $5.7 million FTC penalty TIK TOK FINE Mar 12th, 2019

Time ran out for TikTok: why the social networking app got clocked with a record-setting $5.7 million FTC penalty

Last month, social networking app Musical.ly, now known as TikTok, agreed to settle and pay a $5.7 million fine to the United States government.

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