YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Features

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit SNAPCHAT ROUNDUP Apr 5th, 2019

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit

Snap means business in 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram BEST PRACTICES Feb 15th, 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram

PM lead Ashley Yuki dished out the advice at VidCon

Latest Features

TikTok: crafting content on the world's fastest growing app TIKTOK May 20th, 2020

TikTok: crafting content on the world's fastest growing app

“TikTok is part of the zeitgeist now. We’re going to continue marketing at these large tentpole moments"

GamesBeat Summit 2020: The future of influencer marketing GAMESBEAT Apr 30th, 2020

GamesBeat Summit 2020: The future of influencer marketing

A panel of influencer industry mavens got together to discuss where the trend is heading

GamesBeat Summit 2020: StreamElements' Doron Nir on bulletproof influencer strategy GAMESBEAT Apr 29th, 2020

GamesBeat Summit 2020: StreamElements' Doron Nir on bulletproof influencer strategy

StreamElements' CEO discussed how to make the most of influencer marketing in games

Why influencers are best placed to promote COVID-19 safety WHO Apr 1st, 2020

Why influencers are best placed to promote COVID-19 safety

As the world continues to deal with the COVID-19 outbreak, influencers swapping #ootd post for collaborations with the World Health Organisation

TikTok Tuesday: a roundup of news and insights TIKTOK TUESDAY Mar 31st, 2020

TikTok Tuesday: a roundup of news and insights

A semi-regular roundup of news and updates about TikTok

Loren Gray and Chipotle’s TikTok team-up: a case study CHIP-TOK Mar 23rd, 2020

Loren Gray and Chipotle’s TikTok team-up: a case study

The fast-food chain teamed up with a TikToker to create an engaging branded challenge

The 2020 social media dates every marketer and influencer should know SOCIAL MEDIA DATES Mar 3rd, 2020

The 2020 social media dates every marketer and influencer should know

Want to capitalise on the important hashtags this year? We've got you

VidCon London 2020: TikTok UK GM on expansion, trends and where the platform is headed in 2020 FIRESIDE CHAT Feb 24th, 2020

VidCon London 2020: TikTok UK GM on expansion, trends and where the platform is headed in 2020

Rich Waterworth took to the stage to discuss the app's plans in the UK

VidCon London 2020: how to make video content work across every screen SMALL SCREENS, BIG DECISIONS Feb 20th, 2020

VidCon London 2020: how to make video content work across every screen

Ogilvy's Robert Davis discussed planning video content across multiple mediums

Let’s talk about Mrs Hinch: an in-depth ‘cleanfluencer’ case study MRS HINCH Feb 19th, 2020

Let’s talk about Mrs Hinch: an in-depth ‘cleanfluencer’ case study

In a world that feels out of control, super-influencer Mrs Hinch delivers a much-needed tonic - cleaning

Money-saving influencer case study: Skint Dad & Chip SKINT DAD Feb 10th, 2020

Money-saving influencer case study: Skint Dad & Chip

After a long January, money-saving is on everybody's minds, including influencers

Caspar Lee on a decade of YouTube and the transition from consumer to business CASPAR LEE Feb 3rd, 2020

Caspar Lee on a decade of YouTube and the transition from consumer to business

We chat to Caspar Lee about the last ten years of online video, plus his work with marketing company Influencer

Streaming wars: the top streamers that switched platform in 2019 STREAMING WARS Jan 13th, 2020

Streaming wars: the top streamers that switched platform in 2019

Tyler Blevins set a precedent when he left Twitch last August

Petco’s #BrighterTogether campaign is Christmas goals PETCO Jan 2nd, 2020

Petco’s #BrighterTogether campaign is Christmas goals

We take one last look at Christmas marketing - with dogs, obviously

Don’t overlook over these influencer trends this Christmas CHRISTMAS TRENDS Dec 23rd, 2019

Don’t overlook over these influencer trends this Christmas

Influencer marketing is all about trust during the season of rampant consumerism

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