YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Features

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit SNAPCHAT ROUNDUP Apr 5th, 2019

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit

Snap means business in 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram BEST PRACTICES Feb 15th, 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram

PM lead Ashley Yuki dished out the advice at VidCon

Latest Features

How mattress company Casper used influencer power to escape debt CASPER CASE Oct 16th, 2019

How mattress company Casper used influencer power to escape debt

We take a deep dive into the curious case of Casper mattresses

The online fashion store making us question reality with AI influencers YOOX AI Sep 17th, 2019

The online fashion store making us question reality with AI influencers

AI influencers are becoming a popular way for brands to create a reliable face, but where do they stack up against real people?

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

How this Swedish tech brand made itself achingly Instagrammable IDEAL SWEDEN Aug 21st, 2019

How this Swedish tech brand made itself achingly Instagrammable

This tech retailer is an Instagram dream

A year of IGTV - what's new and what's next for Instagram's video platform? IGTV RECAP Aug 14th, 2019

A year of IGTV - what's new and what's next for Instagram's video platform?

Instagram launched IGTV last summer, but how has the first year been?

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age" CLAYCLAIM Aug 8th, 2019

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age"

We spoke to modeling master ClayClaim to touch on how YouTube has helped him share his passion with the world

TRIBE: "influencers provide marketers with dexterity and choice. It's highly advantageous in the world of speed and personalisation" TRIBE INTERVIEW Aug 7th, 2019

TRIBE: "influencers provide marketers with dexterity and choice. It's highly advantageous in the world of speed and personalisation"

We spoke with TRIBE CEO Anthony Svirskis about the platform's goals and successes

Is Ninja the superstar that Mixer needs or is he fading into irrelevance? NINJA NUMBERS Aug 2nd, 2019

Is Ninja the superstar that Mixer needs or is he fading into irrelevance?

We take a deep dive into Ninja's numbers over the last year

7 quick steps to nailing your Instagram captions CAPTION LESSONS Jul 11th, 2019

7 quick steps to nailing your Instagram captions

A handful of quick steps to maximise engagement with words on the photo-centric platform

Rapper Elro is first artist to join Dan Bull's DIY music label ELRO Jun 26th, 2019

Rapper Elro is first artist to join Dan Bull's DIY music label

Bull also hopes to expand Freshnut Records to accommodate more artists in future

Why Instagram is hiding your likes and what it means for influencers INSTA LIKES Jun 12th, 2019

Why Instagram is hiding your likes and what it means for influencers

With the red heart counter under threat - how can influencers continue to establish dominance on the platform?

How What’s Good Games’ no-nonsense attitude has helped to harbour a positive community WHAT'S GOOD INTERVIEW Jun 6th, 2019

How What’s Good Games’ no-nonsense attitude has helped to harbour a positive community

"We pride ourselves on our positive community because we are very strict about cracking down on people"

Case study: how Daniel Wellington is still top of the influencer marketing game DANIEL WELLINGTON May 30th, 2019

Case study: how Daniel Wellington is still top of the influencer marketing game

The watch brand is the most mentioned company on Instagram. Here's why.

Nano-influencers: the next big, little thing? NANO INFLUENCERS May 24th, 2019

Nano-influencers: the next big, little thing?

Vamp's Aaron Brooks discusses the rise of nano-influencers and their impact on the marketing industry

StreamElements: "we are the only company providing a completely cloud-based collection of everything needed to manage a live broadcast" STREAMELEMENTS May 22nd, 2019

StreamElements: "we are the only company providing a completely cloud-based collection of everything needed to manage a live broadcast"

We chatted to StreamElements' head of brand partnerships about what the company is providing for streamers

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