YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Features

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit SNAPCHAT ROUNDUP Apr 5th, 2019

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit

Snap means business in 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram BEST PRACTICES Feb 15th, 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram

PM lead Ashley Yuki dished out the advice at VidCon

Latest Features

YouTube Rewind 2019 spotlights popular content - but still celebrates the problematic REWIND 2019 Dec 12th, 2019

YouTube Rewind 2019 spotlights popular content - but still celebrates the problematic

This year's Rewind looks back on 2019's most popular videos, games, music and creators

Blizzard, boxes and branding: why Overwatch Central changed its name after four years HITSCAN Nov 14th, 2019

Blizzard, boxes and branding: why Overwatch Central changed its name after four years

We spoke to the channel's co-founder Ryan Horton about its recent rebrand to 'Hitscan'

FTC releases new guidelines for influencer disclosure DISCLOSURE 101 Nov 11th, 2019

FTC releases new guidelines for influencer disclosure

Disclosure 101 contains rules and regulations for sponsored digital content

Why modern witchcraft is taking over Instagram SPELLBINDING Nov 1st, 2019

Why modern witchcraft is taking over Instagram

During spooky week, we take a look at the witchy renaissance currently dominating social media all year round

Rich Keith: "stop talking to influencers and start talking to creators" CREATORS X INFLUENCE Nov 1st, 2019

Rich Keith: "stop talking to influencers and start talking to creators"

Fourth Floor Creative CEO Rich Keith discusses how to approach creators to get the best possible content

Influencers are "talentless wannabes" - how do we fix this feeling? TALENTLESS WANNABES Oct 30th, 2019

Influencers are "talentless wannabes" - how do we fix this feeling?

MSL's social and influencer planner Ed Brittain talks through how we can dodge the stigma of "influencer"

How mattress company Casper used influencer power to escape debt CASPER CASE Oct 16th, 2019

How mattress company Casper used influencer power to escape debt

We take a deep dive into the curious case of Casper mattresses

The online fashion store making us question reality with AI influencers YOOX AI Sep 17th, 2019

The online fashion store making us question reality with AI influencers

AI influencers are becoming a popular way for brands to create a reliable face, but where do they stack up against real people?

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

How this Swedish tech brand made itself achingly Instagrammable IDEAL SWEDEN Aug 21st, 2019

How this Swedish tech brand made itself achingly Instagrammable

This tech retailer is an Instagram dream

A year of IGTV - what's new and what's next for Instagram's video platform? IGTV RECAP Aug 14th, 2019

A year of IGTV - what's new and what's next for Instagram's video platform?

Instagram launched IGTV last summer, but how has the first year been?

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age" CLAYCLAIM Aug 8th, 2019

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age"

We spoke to modeling master ClayClaim to touch on how YouTube has helped him share his passion with the world

TRIBE: "influencers provide marketers with dexterity and choice. It's highly advantageous in the world of speed and personalisation" TRIBE INTERVIEW Aug 7th, 2019

TRIBE: "influencers provide marketers with dexterity and choice. It's highly advantageous in the world of speed and personalisation"

We spoke with TRIBE CEO Anthony Svirskis about the platform's goals and successes

Is Ninja the superstar that Mixer needs or is he fading into irrelevance? NINJA NUMBERS Aug 2nd, 2019

Is Ninja the superstar that Mixer needs or is he fading into irrelevance?

We take a deep dive into Ninja's numbers over the last year

7 quick steps to nailing your Instagram captions CAPTION LESSONS Jul 11th, 2019

7 quick steps to nailing your Instagram captions

A handful of quick steps to maximise engagement with words on the photo-centric platform

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