YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

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Date Platforms Influencers Brand Companies Sectors
Jul 31st, 2019 Chipotle Retail
Loren Gray and Chipotle’s TikTok team-up: a case study
Feb 10th, 2020 Instagram
Blog
Chip
Money-saving influencer case study: Skint Dad & Chip
Jan 2nd, 2020 Instagram Petco Retail
Petco’s #BrighterTogether campaign is Christmas goals
Jun 10th, 2019 Instagram YOOX Fashion
The online fashion store making us question reality with AI influencers
Aug 29th, 2019 YouTube Battlelands Royale Futureplay Games
How Futureplay blew its brand marketing budget on influencers and what it learned
Jul 7th, 2019 Instagram Therese Lindgren iDeal of Sweden Fashion
How this Swedish tech brand made itself achingly Instagrammable
Apr 30th, 2019 Instagram Lauren Hannah Shepherd
Camilla Ackley
Ted Baker Fashion
Ted to Toe in micro-influencers: Ted Baker's marketing success
Oct 1st, 2018 YouTube Wish Retail
Sport
Case study: How Wish's #TimeOnYourHands campaign hooked the discount shopper
Feb 14th, 2019 Instagram
Blog
FTD Flowers Fashion
Case study: selling flowers for Valentine's Day in the 21st century
Jan 8th, 2019 YouTube Infinity Ops Zorka.Mobi Games
Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign
Dec 6th, 2018 Website Givenchy Fashion
Retail
How to sell luxury bags in minutes: Mr Bags and Givenchy
Nov 2nd, 2018 SnapChat Football Strike Miniclip
Snap Inc.
Games
Case study: How Miniclip used Snapchat to market Football Strike during the World Cup
Oct 4th, 2017 YouTube Society6 Fashion
How to target millennial women: Society6 dorm decoration YouTube campaign
Sep 5th, 2018 Instagram Bronte Huskinson Amazon Amazon.com Retail
Entertainment
Selling stories: what marketers can learn from book influencer Bronte Huskinson
Mar 1st, 2018 YouTube
Twitter
Instagram
Dwayne Johnson Apple Inc. Apple Inc. Retail
Entertainment
Influencer powerhouses: how The Rock spurred more iPhone owners to use Siri
Jun 1st, 2018 YouTube Nike Fashion
Sport
Entertainment
How Nike's 'Nothing Beats a Londoner' campaign cleaned up at Cannes Lions
Jun 14th, 2018 YouTube Azzyland
Bart Baker
Chad Wild Clay
BroadbandTV Games
Influencers AzzyLand, Bart Baker, Chad Wild Clay and more star in Squad Rivals mobile game
Jun 8th, 2018 YouTube Tekkerz Kid Angry Birds Rovio Games
Sport
Rovio and Everton kick off new YouTube series with influencer Tekkerz Kid for World Cup
Jun 1st, 2018 YouTube BibisBeautyPalace Big Farm: Mobile Harvest Goodgame Studios Games
Goodgame set for Big Farm: Mobile Harvest influencer campaign with Bibi’s Beauty Palace
Jun 1st, 2018 Twitch YOGSCAST Lewis & Simon KamaGames KamaGames Games
Social casino dev KamaGames partners up with Yogscast Poker Nights
Mar 1st, 2018 Instagram Soccer Manager Kairos Media Sport
Kairos Media generates 13.3 million views with Football Clash: All Stars Instagram campaign
Oct 30th, 2017 YouTube
Twitter
Baby Ariel
Weston Koury
Universal Studios Orlando Entertainment
How Universal Orlando nailed Gen Z appeal by giving teen influencers full creative freedom
Sep 1st, 2017 Instagram
Website
Yves Saint Lauren Cosmetics
Yves Saint Laurent: How to sell a smell with influencer marketing
Mar 1st, 2018 Instagram Dress for Success VAMP Fashion
Vamp partners influencers with non-profit organisation Dress For Success to promote International Women's Day
Jan 1st, 2017 YouTube
Twitch
TheAlvaro845
Bootramp
AndroiMers
Kwebbelkop
Jelly
Slogoman
Papa Jake
Chief Pat
Azzyland
Master OV
TheRealSmithPlays
Coleson Comedy
Galadon
Jobless Garrett
Sanna
Clash on Gan
The Game Huntah
Fastlane: Road to Revenge Space Ape Games Games
Building your product around influencers is a great route to engagement
Jan 3rd, 2018 YouTube TheAlvaro845
Bootramp
Reversal
Petard
AndroiMers
Spencer23$
McSportzHawk
Big Bang Racing Traplight Games Games
How Traplight used influencers to build Big Bang Racing awareness
Dec 21st, 2017 YouTube Pagani Eden Games Games
Sport
How Eden Games worked with Pagani and YouTubers to unveil the Huayra Roadster
Dec 15th, 2017 Instagram
Blog
Website
The Pink Macaron Hackett London Fashion
Fashion influencers done right: The Pink Macaron & Hackett London
Dec 13th, 2017 YouTube
Twitch
Rules of Survival NetEase Games
30 streamers to duke it out with players in battle royale competition for mobile PUBG-like Rules of Survival
Dec 12th, 2017 YouTube
Facebook
Twitter
Pearl's Peril Wooga GmbH
HeyHuman
Games
Wooga's 'Are you a friend of Pearl?' campaign aims to expand audience for mobile game Pearl's Peril
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