Marketing
Article Types
- All [30]
- Job News [1]
- Success Story [1]
- Special Report [1]
- List [1]
- Interview [2]
- Marketing [2]
- Profile [2]
- Interviews & Opinion [4]
- Viral Visionaries [4]
- Feature [12]
Feature
Jan 8th, 2019
Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign
Racking up 1.3 million pre-registrations by focusing on Latin America
Feature
Dec 17th, 2018
How to market during the season of rampant marketing
Christmas should be - and could be - the most wonderful time of the year for sales
Feature
Nov 22nd, 2018
How brands can break into the Chinese market using key opinion leaders
The Chinese influencer market can provide huge opportunities, if you know how to break into it
Success Story
Nov 2nd, 2018
Case study: How Miniclip used Snapchat to market Football Strike during the World Cup
Special Report
Oct 30th, 2018
eBay spawns a new brand of 'seller' influencers
We take a look at how the online marketplace is utilising the power of influencers
News
Oct 22nd, 2018
Tenjin named a Snapchat partner for mobile measurement
Marketers can use tool to optimise install campaigns through Snap Ads, Lenses and Story Ads
Viral Visionaries
Oct 12th, 2018
Viral Visionaries: How can brands get the most out of influencer campaigns?
Our team of industry leaders shares their insight on how to execute a great creator campaign
News
Oct 3rd, 2018
Online fashion retailer Revolve mentions ‘influencer’ 79 times in $100m IPO filing
News
Sep 12th, 2018
Made In Chelsea star under fire for failing to disclose sponsored Instagram post
Louise Thompson promoted a beauty product to her 1.1 million followers without disclosure
News
Aug 30th, 2018
Negative is the new chic according to some beauty influencers
Discourse has erupted in the beauty community following claims of brands paying for negative reviews
Marketing
Aug 30th, 2018
7 best practices for using memes in your marketing campaign
Marketing platform Fanbytes talk through the business of memes
Top Stories
Events
| Blockchain Gamer Connects London 2019 | Europe | Jan 21st |
| The PC Indie Pitch at PC Connects London 2019 | Europe | Jan 21st |
| The Very Big Indie Pitch at Pocket Gamer Connects London 2019 | Europe | Jan 21st |
| PC Connects London 2019 | Europe | Jan 21st |
| Pocket Gamer Connects London 2019 | Europe | Jan 21st |
| Pocket Gamer Mobile Games Awards 2019 in association with Game Insight | Europe | Jan 22nd |
| Interactive Futures | Europe | Jan 31st |
| The Big Indie Pitch at White Nights Berlin 2019 | Europe | Feb 13th |
Latest User Comments
Facebook's new 'Level Up program' gives gaming creators new ways to build their brand
They might be making it easier for viewers to find game streams on FB but I don’t see much…
Micro-influencers are generating seven times more engagement on Instagram compared to creators with larger audiences
So basically a micro-influencer agency cherry picks a research study to benefit themselves…
Streamer under investigation after reports of sexual harassment at Runefest 2018
The comment from Jagex referred to "content creators" plural. So far, there are no references to…
Blizzard's Saralyn Smith: "The power is with the influencers. We all know that. It's the age of influencers."
Some great points here by Saralyn…
“Streamers are the new heroes” Twitch’s Ethan Evans explains how streaming helps games find a new level of popularity
Witnessing the growth of the influencer marketing space surrounding video games has been an…