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Petco’s #BrighterTogether campaign is Christmas goals Feature Jan 2nd, 2020

Petco’s #BrighterTogether campaign is Christmas goals

We take one last look at Christmas marketing - with dogs, obviously

Rich Keith: "stop talking to influencers and start talking to creators" Feature Nov 1st, 2019

Rich Keith: "stop talking to influencers and start talking to creators"

Fourth Floor Creative CEO Rich Keith discusses how to approach creators to get the best possible content

Influencers are "talentless wannabes" - how do we fix this feeling? Feature Oct 30th, 2019

Influencers are "talentless wannabes" - how do we fix this feeling?

MSL's social and influencer planner Ed Brittain talks through how we can dodge the stigma of "influencer"

Tailify teams up with insurance market to create financial protection for influencers News Oct 16th, 2019

Tailify teams up with insurance market to create financial protection for influencers

The company has collaborated with Lloyd's of London to create bespoke insurance for social media influencers

Almost half of marketers want total control over sponsored influencer posts, according to study News Sep 19th, 2019

Almost half of marketers want total control over sponsored influencer posts, according to study

Takumi's latest study showed 45% of marketers want complete control of posts

How Futureplay blew its brand marketing budget on influencers and what it learned Feature Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences Interviews & Opinion Aug 28th, 2019

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences

Vamp's Aaron Brooks discusses 'ageless influence'

TikTok introduces in-app purchasing under 'Hashtag Challenge' campaign News Aug 21st, 2019

TikTok introduces in-app purchasing under 'Hashtag Challenge' campaign

It allows creators to sell brands featured in their content through the 'Hashtag Challenge'

TikTok teams up with social and mobile marketing agency WeQ News Aug 16th, 2019

TikTok teams up with social and mobile marketing agency WeQ

The pair hope to bring more advertising opportunities to the fast-rising platform

Twitter unveils ArtHouse, a new intiative to connect brands and creators News Jul 12th, 2019

Twitter unveils ArtHouse, a new intiative to connect brands and creators

ArtHouse combines editing tools and digital marketing specialists to help brands optimise marketing

7 quick steps to nailing your Instagram captions Feature Jul 11th, 2019

7 quick steps to nailing your Instagram captions

A handful of quick steps to maximise engagement with words on the photo-centric platform

Vape companies sent warnings from FDA and FTC following influencer posts News Jun 11th, 2019

Vape companies sent warnings from FDA and FTC following influencer posts

Posts from several influencers failed to include the warning over the addictive chemical nicotine

Senator demands FTC investigation into 'dangerous detox teas' peddled by social media influencers News Jun 5th, 2019

Senator demands FTC investigation into 'dangerous detox teas' peddled by social media influencers

Sen. Richard Blumenthal calls on FTC to investigate "false and misleading marketing practices "

Buzzoka unveils new nano influencer program to help brands find cost-effective creators News May 30th, 2019

Buzzoka unveils new nano influencer program to help brands find cost-effective creators

The company wants to utilise the power of smaller creators

Nano-influencers: the next big, little thing? Feature May 24th, 2019

Nano-influencers: the next big, little thing?

Vamp's Aaron Brooks discusses the rise of nano-influencers and their impact on the marketing industry

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