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How Futureplay blew its brand marketing budget on influencers and what it learned Feature Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

Could Brawl Stars usurp Clash Royale as the next big thing for mobile gaming's content creators? News Dec 11th, 2018

Could Brawl Stars usurp Clash Royale as the next big thing for mobile gaming's content creators?

Brawl Stars releases globally on December 12th

SYBO on YouTube content creators: "Subway Surfers would not hold its record-breaking spot without them" Interview Nov 16th, 2018

SYBO on YouTube content creators: "Subway Surfers would not hold its record-breaking spot without them"

Head of brand marketing and licensing Naz Amarchi-Cuevas discusses the company's new YouTube channel

Gree partners with Chinese video sharing platform BiliBili to explore the world of virtual YouTubers News Nov 2nd, 2018

Gree partners with Chinese video sharing platform BiliBili to explore the world of virtual YouTubers

Also plans to develop mobile games

"We have never made a game as a cash grab": Outerminds co-founder on developing games with influencers Interview Sep 21st, 2018

"We have never made a game as a cash grab": Outerminds co-founder on developing games with influencers

We chatted to Outerminds CEO Guiz de Pessemier about the release of Ball Rider and working with influencers

Influencer sessions a highlight of record-breaking Pocket Gamer Connects Helsinki 2018 event Feature Sep 19th, 2018

Influencer sessions a highlight of record-breaking Pocket Gamer Connects Helsinki 2018 event

Nevaly, Traplight, Pixonic, Zorka.mobi and more take part in Finland's hottest games conference

Games industry roundup: The hottest stories across the PC, mobile and blockchain sectors News Jul 23rd, 2018

Games industry roundup: The hottest stories across the PC, mobile and blockchain sectors

Our network roundup of the hottest stories across the games industry

Games industry roundup: The hottest stories across the PC, mobile and blockchain sectors News Jul 16th, 2018

Games industry roundup: The hottest stories across the PC, mobile and blockchain sectors

This week's biggest stories from the Steel Media b2b network

Report: Snapchat games platform coming later this year News Jun 28th, 2018

Report: Snapchat games platform coming later this year

One games publisher is said to be lined up already

Influencers AzzyLand, Bart Baker, Chad Wild Clay and more star in Squad Rivals mobile game News Jun 14th, 2018

Influencers AzzyLand, Bart Baker, Chad Wild Clay and more star in Squad Rivals mobile game

Content creators have a combined audience of 41 million YouTube subscribers

Goodgame set for Big Farm: Mobile Harvest influencer campaign with Bibi’s Beauty Palace News Jun 1st, 2018

Goodgame set for Big Farm: Mobile Harvest influencer campaign with Bibi’s Beauty Palace

Popular channel has more than 5.1 million subscribers and high view count per video

YouTuber Guava Juice launches mobile game Tub Tapper News May 11th, 2018

YouTuber Guava Juice launches mobile game Tub Tapper

Partners with developer PopReach on title

Influencer-led DoubleJump Games acquires mobile Canadian developer TinyMob News Mar 9th, 2018

Influencer-led DoubleJump Games acquires mobile Canadian developer TinyMob

Further acquisitions and publishing deals on the cards

Bulb Boy developer Bulbware partners with YouTuber PewDiePie for new mobile game Poopdie News Feb 22nd, 2018

Bulb Boy developer Bulbware partners with YouTuber PewDiePie for new mobile game Poopdie

PewDiePie providing creative direction with Bulbware handling development

Supercell picks up Best Marketing Campaign accolade at Mobile Games Awards News Jan 25th, 2018

Supercell picks up Best Marketing Campaign accolade at Mobile Games Awards

Ceremony recognises best in the mobile games business

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