Influencer Marketing Awards 2020 winners revealed

Influencer Marketing Awards 2020 winners revealed

Despite the current lockdown situation, the Influencer Marketing Awards 2020 went ahead in August, celebrating some of the best talent in the influencer space.

The winners of the second IMAs were unveiled in an online ceremony last week. The first event took place in London last year.

Influencer marketing platform CreatorIQ won triple, taking the awards for best campaign planning & management tool, best discovery tool, and industry choice. Meanwhile, last year's double winner Traackr won best relationship management tool, while EA Sports snagged the gong for the best gaming campaign.

The entrants were selected by a curated panel of industry professionals and insiders. Check out the full list of winners below.

Influencer Marketing Awards 2020 winners

Best beauty campaign: Buttermilk for Dior

Best boutique influencer marketing agency: Sean Connects

Best brand engagement campaign: Ball Street x Paddy Power

Best campaign planning and management tool: CreatorIQ

Best cause-led campaign: MSL and Huawei, StorySign

Best family & parenting campaign: MSL and Huawei, StorySign

Best fashion & style campaign: rewardStyle for Mythersesa

Best food & drink campaign: Collectively for The Absolut Company

Best gaming campaign: 160over90 for EA Sports FIFA

Best influencer discovery tool: CreatorIQ

Best integrating influencer marking campaign (multi-channel): Ogilvy for Boots UK

Best large influencer marketing agency: Collectively 

Best relationship management tool: Traackr

Best sport & fitness campaign: 160over90 for PUMA

Best travel campaign: the projects* for

Best use of small budget: Saulderson Media for Wondershare

Best use of data: rewardStyle for Mytheresa

Best use of video: Brilliant Noise and Gleam Futures for EDF Energy 

Most creative influencer marketing campaign: Ogilvy Social.Lab, ProRail

Most effective campaign for ROI: rewardStyle for Mytheresa

Most effective collab/partnership: Ogilvy UK for Skoda UK

Rising star: Pulse Advertising and Talent management

Industry choice of tech/SaaS: CreatoriQ

The Grand Prix: Ogilvy Social.Lab, ProRail


Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.