Despite the current lockdown situation, the Influencer Marketing Awards 2020 went ahead in August, celebrating some of the best talent in the influencer space.
The winners of the second IMAs were unveiled in an online ceremony last week. The first event took place in London last year.
Influencer marketing platform CreatorIQ won triple, taking the awards for best campaign planning & management tool, best discovery tool, and industry choice. Meanwhile, last year's double winner Traackr won best relationship management tool, while EA Sports snagged the gong for the best gaming campaign.
The entrants were selected by a curated panel of industry professionals and insiders. Check out the full list of winners below.
Influencer Marketing Awards 2020 winners
Best beauty campaign: Buttermilk for Dior
Best boutique influencer marketing agency: Sean Connects
Best brand engagement campaign: Ball Street x Paddy Power
Best campaign planning and management tool: CreatorIQ
Best cause-led campaign: MSL and Huawei, StorySign
Best family & parenting campaign: MSL and Huawei, StorySign
Best fashion & style campaign: rewardStyle for Mythersesa
Best food & drink campaign: Collectively for The Absolut Company
Best gaming campaign: 160over90 for EA Sports FIFA
Best influencer discovery tool: CreatorIQ
Best integrating influencer marking campaign (multi-channel): Ogilvy for Boots UK
Best large influencer marketing agency: Collectively
Best relationship management tool: Traackr
Best sport & fitness campaign: 160over90 for PUMA
Best travel campaign: the projects* for Hotels.com
Best use of small budget: Saulderson Media for Wondershare
Best use of data: rewardStyle for Mytheresa
Best use of video: Brilliant Noise and Gleam Futures for EDF Energy
Most creative influencer marketing campaign: Ogilvy Social.Lab, ProRail
Most effective campaign for ROI: rewardStyle for Mytheresa
Most effective collab/partnership: Ogilvy UK for Skoda UK
Rising star: Pulse Advertising and Talent management
Industry choice of tech/SaaS: CreatoriQ
The Grand Prix: Ogilvy Social.Lab, ProRail