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TikTok: crafting content on the world's fastest growing app Feature May 20th, 2020

TikTok: crafting content on the world's fastest growing app

“TikTok is part of the zeitgeist now. We’re going to continue marketing at these large tentpole moments"

Snapchat unveils another bulk of original content News Sep 27th, 2019

Snapchat unveils another bulk of original content

The platform has been steadily increasing vertical content over the last year

YouTube is working to remove 'hateful and supremacist' channels, but creators are being caught in the crossfire News Jun 6th, 2019

YouTube is working to remove 'hateful and supremacist' channels, but creators are being caught in the crossfire

While the platform successfully punishes the guilty, its moderation is affecting innocent channels

Brands can now promote sponsored influencer posts on Instagram News Jun 5th, 2019

Brands can now promote sponsored influencer posts on Instagram

The tool will let a company promote a post outside of their followers in order to expand its reach

Fullscreen research demonstrates how branded social content can positively impact offline sales News Apr 18th, 2019

Fullscreen research demonstrates how branded social content can positively impact offline sales

The company worked with Shareablee and IRI to unveil the link between social content and sales

YouTube is looking into interactive choose your own adventure content News Apr 10th, 2019

YouTube is looking into interactive choose your own adventure content

Popular Netflix show Bandersnatch saw a surge in interest for this type of content

Research shows how much influencers are paid per post, and how many care about disclosing it News Mar 21st, 2019

Research shows how much influencers are paid per post, and how many care about disclosing it

Vuelio surveyed over 500 bloggers to find out how much they're charging

Instagram takes the lead as top platform for influencer content News Mar 19th, 2019

Instagram takes the lead as top platform for influencer content

The survey gathered data from 3,500 consumers and 700 marketers globally working directly on influencer programmes.

Simulating simplicity: million dollar influencers are just trying to keep it real Feature Jan 4th, 2019

Simulating simplicity: million dollar influencers are just trying to keep it real

Influencers walk a fine line between expansion and not angering their audience

YouTube’s games-focused content racks up over 50 billion hours in 2018 News Dec 11th, 2018

YouTube’s games-focused content racks up over 50 billion hours in 2018

Over 200 million users also watch games videos every day

YouTube pumps $20 million in to supporting how-to and educational videos News Oct 25th, 2018

YouTube pumps $20 million in to supporting how-to and educational videos

The company wants to make the platform "better for educators and learners"

Putting you first: how Rooster Teeth pioneered subscription content Feature Oct 3rd, 2018

Putting you first: how Rooster Teeth pioneered subscription content

A look into how one machinima video sparked a multi-million dollar media empire

Facebook debuts premieres, a feature that turns videos into community events News Oct 3rd, 2018

Facebook debuts premieres, a feature that turns videos into community events

The premieres feature was introduced on Twitch earlier this year

Company behind XSplit launches Player.me, a new content creation platform for gamers News Aug 8th, 2018

Company behind XSplit launches Player.me, a new content creation platform for gamers

Player.me was acquired as part of XSplit’s $10m investment strategy

Viral Visionaries Apr 27th, 2018

Viral Visionaries: Can companies do more to keep our children safe online?

Who's responsibility is it to make sure children aren't looking at harmful content?

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