YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Top Stories

New ESA plans nod towards a larger influencer presence at E3 2020The online fashion store making us question reality with AI influencersTop 10 streamed games of the week: Borderlands 3 shoots up over 9.4 million hours in first weekHot Five: PewDiePie retracts charity donation, layoffs at Rooster Teeth, and World of Warcraft dominates the streaming scene
New ESA plans nod towards a larger influencer presence at E3 2020 E3 REBRAND

New ESA plans nod towards a larger influencer presence at E3 2020

The event hopes to rebrand as a “fan, media, and influencer festival”

The online fashion store making us question reality with AI influencers YOOX AI

The online fashion store making us question reality with AI influencers

AI influencers are becoming a popular way for brands to create a reliable face, but where do they stack up against real people?

Top 10 streamed games of the week: Borderlands 3 shoots up over 9.4 million hours in first week TOP 10 GAMES

Top 10 streamed games of the week: Borderlands 3 shoots up over 9.4 million hours in first week

The most-watched games across Twitch, Facebook, YouTube and Mixer

Hot Five: PewDiePie retracts charity donation, layoffs at Rooster Teeth, and World of Warcraft dominates the streaming scene HOT FIVE

Hot Five: PewDiePie retracts charity donation, layoffs at Rooster Teeth, and World of Warcraft dominates the streaming scene

The hottest stories of the last week from IU.biz

Microsoft's Mixer rolls out ads for the first time, but the revenue won't go to streamers yet

Microsoft's Mixer rolls out ads for the first time, but the revenue won't go to streamers yet

Top 10 most watched and trending channels of the week

Top 10 most watched and trending channels of the week

Games industry roundup: why Rare revived Battletoads, DCMS report, and Zynga talks future strategy

Games industry roundup: why Rare revived Battletoads, DCMS report, and Zynga talks future strategy

PewDiePie retracts $50,000 pledge to anti-hate group following fan backlash

PewDiePie retracts $50,000 pledge to anti-hate group following fan backlash

Rooster Teeth lays off 13% of workforce, around 50 jobs lost in cutbacks

Rooster Teeth lays off 13% of workforce, around 50 jobs lost in cutbacks

Mattress company Purple embraces influencer marketing to reach new audiences

Mattress company Purple embraces influencer marketing to reach new audiences

Shroud claims to have lost thousands of subs after streaming WoW Classic, but that's not a problem

Shroud claims to have lost thousands of subs after streaming WoW Classic, but that's not a problem

Top 10 most watched and trending channels of the week

Top 10 most watched and trending channels of the week

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Hot topics

Interviews & opinion

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences AGELESS INFLUENCE Aug 28th, 2019

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age" CLAYCLAIM Aug 8th, 2019

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age"

TRIBE: "influencers provide marketers with dexterity and choice. It's highly advantageous in the world of speed and personalisation" TRIBE INTERVIEW Aug 7th, 2019

TRIBE: "influencers provide marketers with dexterity and choice. It's highly advantageous in the world of speed and personalisation"

Is Ninja the superstar that Mixer needs or is he fading into irrelevance? NINJA NUMBERS Aug 2nd, 2019

Is Ninja the superstar that Mixer needs or is he fading into irrelevance?

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Data & Research

Top 10 most watched and trending channels of the week TOP 10 CHANNELS Sep 16th, 2019

Top 10 most watched and trending channels of the week

Top 10 streamed games of the week: Borderlands 3 shoots up over 9.4 million hours in first week TOP 10 GAMES Sep 16th, 2019

Top 10 streamed games of the week: Borderlands 3 shoots up over 9.4 million hours in first week

Top 10 most watched and trending channels of the week TOP 10 CHANNELS Sep 9th, 2019

Top 10 most watched and trending channels of the week

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Regulars

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age" Influencer Icon Aug 8th, 2019

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age"

Viral Visionaries: influencer marketing trends to watch in 2019 Viral Visionaries Jan 21st, 2019

Viral Visionaries: influencer marketing trends to watch in 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign Feature Jan 8th, 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup Success Story Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

Profiles

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud" INFLUENCER Mar 6th, 2019

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud"

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019 NIGHT MEDIA PROFILE Feb 21st, 2019

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it" FOURTH FLOOR Jan 18th, 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it"

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next." TBP Sep 13th, 2018

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."

Job News

Fourth Floor Creative appoints first COO FF HIRE Jul 11th, 2019

Fourth Floor Creative appoints first COO

ByteDance snaps up former Facebook executive to further TikTok expansion BYTEDANCE EXPANSION Jun 19th, 2019

ByteDance snaps up former Facebook executive to further TikTok expansion

Takumi announces new company CEO and CRO DOUBLE HIRE Apr 3rd, 2019

Takumi announces new company CEO and CRO

StreamElements names former Twitch veteran as head of communications NEW JOB Apr 2nd, 2019

StreamElements names former Twitch veteran as head of communications

Campaigns

The online fashion store making us question reality with AI influencers YOOX AI Sep 17th, 2019

The online fashion store making us question reality with AI influencers

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

How this Swedish tech brand made itself achingly Instagrammable IDEAL SWEDEN Aug 21st, 2019

How this Swedish tech brand made itself achingly Instagrammable

Ted to Toe in micro-influencers: Ted Baker's marketing success TED TO TOE Apr 30th, 2019

Ted to Toe in micro-influencers: Ted Baker's marketing success

Events News

East meets West at G-STAR 2019, Asia's largest game exhibition in Busan, Korea, on November 14-17th - early bird registration now open! G-STAR 2019 Jul 9th, 2019

East meets West at G-STAR 2019, Asia's largest game exhibition in Busan, Korea, on November 14-17th - early bird registration now open!

Druid Gaming announces inaugural StreamCon event StreamCon 2019 Jun 27th, 2019

Druid Gaming announces inaugural StreamCon event

Inaugural Influencer Marketing Awards shortlist revealed Influencer Marketing Awards Mar 8th, 2019

Inaugural Influencer Marketing Awards shortlist revealed

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