YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Top Stories

Book G-STAR 2020 tickets now for huge discounts to the best games conference in AsiaPGC Helsinki Digital: forming partnerships with brandsTwitch is testing mid-roll ads on creator broadcastsWhat interior brands & influencers can learn from Queer Eye’s Bobby Berk
Book G-STAR 2020 tickets now for huge discounts to the best games conference in Asia STARS ALIGN

Book G-STAR 2020 tickets now for huge discounts to the best games conference in Asia

Prices for online Asian games exhibition G-STAR will rise in October - book now for your access to the Korean market and beyond

PGC Helsinki Digital: forming partnerships with brands PGC HELSINKI DIGITAL

PGC Helsinki Digital: forming partnerships with brands

"Logo placement is 50 per cent of the battle. But in an esports and a gaming world, an audience is far more savvy and will not necessarily be convinced by a logo on a website"

Twitch is testing mid-roll ads on creator broadcasts TWITCH ADS

Twitch is testing mid-roll ads on creator broadcasts

But creators are not thrilled by the introduction

What interior brands & influencers can learn from Queer Eye’s Bobby Berk INTERIOR HAVEN

What interior brands & influencers can learn from Queer Eye’s Bobby Berk

How companies are teaming up with designers to grow their brands

PGC Helsinki Digital: Virtualising esports and how it shapes the future of competitive gaming

PGC Helsinki Digital: Virtualising esports and how it shapes the future of competitive gaming

Speaker Spotlight: Cherry Pick Talent's Brittany Filler brings influencer expertise to PGC Helsinki Digital

Speaker Spotlight: Cherry Pick Talent's Brittany Filler brings influencer expertise to PGC Helsinki Digital

Top 10 streamed games: Fall Guys is dominating the internet, but is it still topping Twitch?

Top 10 streamed games: Fall Guys is dominating the internet, but is it still topping Twitch?

Takumi unveils new 'creator first' marketing division

Takumi unveils new 'creator first' marketing division

G-STAR confirms digital event and Pocket Gamer Connects partnership

G-STAR confirms digital event and Pocket Gamer Connects partnership

Facebook Gaming hit 345m hours watched in July, marking its biggest month yet

Facebook Gaming hit 345m hours watched in July, marking its biggest month yet

Influencer Marketing Awards 2020 winners revealed

Influencer Marketing Awards 2020 winners revealed

Twitch introduces a new version of Drops

Twitch introduces a new version of Drops

More

Interviews & opinion

Speaker Spotlight: Cherry Pick Talent's Brittany Filler brings influencer expertise to PGC Helsinki Digital SPEAKER SPOTLIGHT Sep 3rd, 2020

Speaker Spotlight: Cherry Pick Talent's Brittany Filler brings influencer expertise to PGC Helsinki Digital

How lockdown sparked a new wave of creativity in influencer marketing CREATIVE SPARK Aug 25th, 2020

How lockdown sparked a new wave of creativity in influencer marketing

Influencer marketing during Coronavirus: key trends and challenges COVID INFLUENCE Aug 5th, 2020

Influencer marketing during Coronavirus: key trends and challenges

Why influencers are best placed to promote COVID-19 safety WHO Apr 1st, 2020

Why influencers are best placed to promote COVID-19 safety

More

Data & Research

Top 10 streamed games: Fall Guys is dominating the internet, but is it still topping Twitch? TOP 10 GAMES Sep 1st, 2020

Top 10 streamed games: Fall Guys is dominating the internet, but is it still topping Twitch?

Facebook Gaming hit 345m hours watched in July, marking its biggest month yet JULY STREAMING Aug 24th, 2020

Facebook Gaming hit 345m hours watched in July, marking its biggest month yet

Top 10 streamed games: Fall Guys continues to climb while Valorant shines TOP 10 GAMES Aug 19th, 2020

Top 10 streamed games: Fall Guys continues to climb while Valorant shines

More

Regulars

Caspar Lee on a decade of YouTube and the transition from consumer to business Influencer Icon Feb 3rd, 2020

Caspar Lee on a decade of YouTube and the transition from consumer to business

Viral Visionaries: influencer marketing trends to watch in 2019 Viral Visionaries Jan 21st, 2019

Viral Visionaries: influencer marketing trends to watch in 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign Feature Jan 8th, 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup Success Story Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

Profiles

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud" INFLUENCER Mar 6th, 2019

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud"

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019 NIGHT MEDIA PROFILE Feb 21st, 2019

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it" FOURTH FLOOR Jan 18th, 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it"

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next." TBP Sep 13th, 2018

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."

Job News

Fourth Floor snags former Twentieth Century Fox UK exec Robert Price THE PRICE IS RIGHT Jan 22nd, 2020

Fourth Floor snags former Twentieth Century Fox UK exec Robert Price

Former chief marketing officer at Zynga heads to Twitch JOB NEWS Oct 24th, 2019

Former chief marketing officer at Zynga heads to Twitch

Fourth Floor Creative appoints first COO FF HIRE Jul 11th, 2019

Fourth Floor Creative appoints first COO

Takumi announces new company CEO and CRO DOUBLE HIRE Apr 3rd, 2019

Takumi announces new company CEO and CRO

Campaigns

Loren Gray and Chipotle’s TikTok team-up: a case study CHIP-TOK Mar 23rd, 2020

Loren Gray and Chipotle’s TikTok team-up: a case study

Money-saving influencer case study: Skint Dad & Chip SKINT DAD Feb 10th, 2020

Money-saving influencer case study: Skint Dad & Chip

Petco’s #BrighterTogether campaign is Christmas goals PETCO Jan 2nd, 2020

Petco’s #BrighterTogether campaign is Christmas goals

The online fashion store making us question reality with AI influencers YOOX AI Sep 17th, 2019

The online fashion store making us question reality with AI influencers

Events News

Book G-STAR 2020 tickets now for huge discounts to the best games conference in Asia G-STAR Global Game Exhibition 2020 (online) Oct 6th, 2020

Book G-STAR 2020 tickets now for huge discounts to the best games conference in Asia

PGC Helsinki Digital: Virtualising esports and how it shapes the future of competitive gaming Pocket Gamer Connects Helsinki Digital 2020 (Online) Sep 18th, 2020

PGC Helsinki Digital: Virtualising esports and how it shapes the future of competitive gaming

PGC Helsinki Digital: forming partnerships with brands Pocket Gamer Connects Helsinki Digital 2020 (Online) Sep 18th, 2020

PGC Helsinki Digital: forming partnerships with brands

More