YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Top Stories

Twitter CEO Jack Dorsey says edit button is "achievable" Facebook has dropped a TikTok competitor in a bid to lasso teen users5 big mistakes that YouTubers need to stop makingStreamLabs opens new App Store and invests $1m into helping developers thrive
Twitter CEO Jack Dorsey says edit button is "achievable" EDIT THIS

Twitter CEO Jack Dorsey says edit button is "achievable"

The platform may see the long-awaited edit button sooner than expected

Facebook has dropped a TikTok competitor in a bid to lasso teen users LASSO

Facebook has dropped a TikTok competitor in a bid to lasso teen users

Teens have abandoned the social giant in droves, and Facebook wants them back

5 big mistakes that YouTubers need to stop making YOUTUBE MISTAKE

5 big mistakes that YouTubers need to stop making

Mobcrush's Phil Ranta talks through five big mistakes that YouTubers could do without making

StreamLabs opens new App Store and invests $1m into helping developers thrive STREAMLAB STORE

StreamLabs opens new App Store and invests $1m into helping developers thrive

The store is filled with apps and widgets designed to enhance live broadcasts

Social networking app Weibo used by almost a quarter of China's population

Social networking app Weibo used by almost a quarter of China's population

Vine successor app has a brand new name and it's already recruiting influencers

Vine successor app has a brand new name and it's already recruiting influencers

Dr Disrespect releases merchandise that definitely doesn't say 'dog sht'

Dr Disrespect releases merchandise that definitely doesn't say 'dog sht'

Twitch viewers watched 34 million hours of Call of Duty Black Ops 4 during launch week

Twitch viewers watched 34 million hours of Call of Duty Black Ops 4 during launch week

Smosh parent company Defy Media has closed down

Smosh parent company Defy Media has closed down

Dave Perry of Gamesmaster TV fame has started a YouTube show, proving that some things should be left in the 90s

Dave Perry of Gamesmaster TV fame has started a YouTube show, proving that some things should be left in the 90s

Facebook Messenger will give users 10 minutes to 'unsend' messages

Facebook Messenger will give users 10 minutes to 'unsend' messages

Top 10 most watched and trending channels of the week

Top 10 most watched and trending channels of the week

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Hot topics

Interviews & opinion

5 big mistakes that YouTubers need to stop making YOUTUBE MISTAKE Nov 9th, 2018

5 big mistakes that YouTubers need to stop making

Snapchat can’t get people to wear their spectacles even if they pay them $45k A SPECTACLE Nov 8th, 2018

Snapchat can’t get people to wear their spectacles even if they pay them $45k

What is the career expectancy of an influencer? SHELF LIFE Oct 25th, 2018

What is the career expectancy of an influencer?

How Next 10 Ventures' EduCreator program will strengthen the supply and diversity of content in the educational sector NEXT 10 EDUCREATOR Oct 18th, 2018

How Next 10 Ventures' EduCreator program will strengthen the supply and diversity of content in the educational sector

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Data & Research

Top 10 most watched and trending channels of the week TOP 10 STREAMERS Nov 7th, 2018

Top 10 most watched and trending channels of the week

Top 10 streamed games of the week: Resurrection for Blizzard titles ahead of annual BlizzCon event TOP 10 GAMES Nov 7th, 2018

Top 10 streamed games of the week: Resurrection for Blizzard titles ahead of annual BlizzCon event

eBay spawns a new brand of 'seller' influencers EBAY INFLUENCE Oct 30th, 2018

eBay spawns a new brand of 'seller' influencers

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Regulars

Viral Visionaries: how can influencers make money outside of ad revenue? Viral Visionaries Nov 2nd, 2018

Viral Visionaries: how can influencers make money outside of ad revenue?

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup Success Story Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

The Caffcast: "be mindful - not everyone is going to be morally unambiguous if there's a way to bring money in" Influencer Icon Sep 20th, 2018

The Caffcast: "be mindful - not everyone is going to be morally unambiguous if there's a way to bring money in"

BasicallyBea: "Where YouTube is concerned, it’s just too difficult to grow unless you’re making a very specific type of trending content every day" Rising Stars Aug 16th, 2018

BasicallyBea: "Where YouTube is concerned, it’s just too difficult to grow unless you’re making a very specific type of trending content every day"

Profiles

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next." TBP Sep 13th, 2018

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."

Tagger Media CEO: "With a built-in, devoted audience, influencers have become a key asset for the entertainment industry" TAGGER PROFILE Sep 7th, 2018

Tagger Media CEO: "With a built-in, devoted audience, influencers have become a key asset for the entertainment industry"

Speaker Spotlight: Nevaly managing director David Kim PGC SPOTLIGHT Sep 3rd, 2018

Speaker Spotlight: Nevaly managing director David Kim

Speaker Spotlight: Traplight head of marketing Veera Rouvinen on what makes a game 'YouTubable' PGC SPOTLIGHT Aug 31st, 2018

Speaker Spotlight: Traplight head of marketing Veera Rouvinen on what makes a game 'YouTubable'

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers SPEAKER SPOTLIGHT May 10th, 2018

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers

Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience" MEET THE MAVERICKS Feb 23rd, 2018

Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience"

Job News

YouTube executive Heather Moosnick hops over to Hulu HELLO HULU Nov 1st, 2018

YouTube executive Heather Moosnick hops over to Hulu

Facebook hires former UK deputy PM Nick Clegg as head of global affairs SAY WHAT? Oct 19th, 2018

Facebook hires former UK deputy PM Nick Clegg as head of global affairs

Influential takes on Andrew Pelosi as chief business officer INFLUENTIAL HIRE Oct 17th, 2018

Influential takes on Andrew Pelosi as chief business officer

Doing Things Media snaps up Instagram meme star HoodClips HOODA KNOWN? Oct 16th, 2018

Doing Things Media snaps up Instagram meme star HoodClips

Campaigns

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup OH SNAP Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

How to target millennial women: Society6 dorm decoration YouTube campaign SOCIETY6 STUDY Oct 4th, 2018

How to target millennial women: Society6 dorm decoration YouTube campaign

Selling stories: what marketers can learn from book influencer Bronte Huskinson BOOK INFLUENCE Sep 6th, 2018

Selling stories: what marketers can learn from book influencer Bronte Huskinson

Influencer powerhouses: how The Rock spurred more iPhone owners to use Siri SIRI, WHAT'S COOKING? Jul 27th, 2018

Influencer powerhouses: how The Rock spurred more iPhone owners to use Siri

Events News

24-hour Halloween 25% discount on Pocket Gamer Connects London Pocket Gamer Connects London 2019 Oct 31st, 2018

24-hour Halloween 25% discount on Pocket Gamer Connects London

Twitch's new squad stream feature lets four creators share one broadcast TwitchCon 2018 Oct 29th, 2018

Twitch's new squad stream feature lets four creators share one broadcast

Twitch reveals new extension experiences TwitchCon 2018 Oct 29th, 2018

Twitch reveals new extension experiences

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