YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Top Stories

Nano-influencers: the next big, little thing?Study shows the average amount that influencers charge for sponsored content per platformStreamElements: "we are the only company providing a completely cloud-based collection of everything needed to manage a live broadcast"YouTube is changing how it displays public subscriber counts
Nano-influencers: the next big, little thing? NANO INFLUENCERS

Nano-influencers: the next big, little thing?

Vamp's Aaron Brooks discusses the rise of nano-influencers and their impact on the marketing industry

Study shows the average amount that influencers charge for sponsored content per platform SPONSORED POSTS

Study shows the average amount that influencers charge for sponsored content per platform

The cost of Instagram posts alone vary wildly between formats

StreamElements: "we are the only company providing a completely cloud-based collection of everything needed to manage a live broadcast" STREAMELEMENTS

StreamElements: "we are the only company providing a completely cloud-based collection of everything needed to manage a live broadcast"

We chatted to StreamElements' head of brand partnerships about what the company is providing for streamers

YouTube is changing how it displays public subscriber counts SUB COUNT

YouTube is changing how it displays public subscriber counts

The platform will start to round sub counts down

Instagram will now support landscape video on IGTV

Instagram will now support landscape video on IGTV

Influencer agency Gleam opens brand consultancy sidearm

Influencer agency Gleam opens brand consultancy sidearm

Facebook launches investigation into massive Instagram data breach

Facebook launches investigation into massive Instagram data breach

Instagram privacy breach sees millions of influencer contact data shared online

Instagram privacy breach sees millions of influencer contact data shared online

Lightstream appoints Major League Gaming co-founder Sundance DiGiovanni to its board of directors

Lightstream appoints Major League Gaming co-founder Sundance DiGiovanni to its board of directors

Streamer Tfue sues Faze Clan for allegedly 'withholding' 80% of his earnings

Streamer Tfue sues Faze Clan for allegedly 'withholding' 80% of his earnings

Streamers are earning up to $50,000 per hour to promote brand new games on their channels

Streamers are earning up to $50,000 per hour to promote brand new games on their channels

Top 10 most watched and trending channels of the week

Top 10 most watched and trending channels of the week

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Hot topics

Interviews & opinion

Nano-influencers: the next big, little thing? NANO INFLUENCERS May 24th, 2019

Nano-influencers: the next big, little thing?

StreamElements: "we are the only company providing a completely cloud-based collection of everything needed to manage a live broadcast" STREAMELEMENTS May 22nd, 2019

StreamElements: "we are the only company providing a completely cloud-based collection of everything needed to manage a live broadcast"

How this influencer agency gets e-commerce brands seen beyond Amazon STACKS OF INFLUENCE Apr 11th, 2019

How this influencer agency gets e-commerce brands seen beyond Amazon

"I could see him watching": The dark side of being an influencer DARK INFLUENCE Apr 2nd, 2019

"I could see him watching": The dark side of being an influencer

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Data & Research

Study shows the average amount that influencers charge for sponsored content per platform SPONSORED POSTS May 23rd, 2019

Study shows the average amount that influencers charge for sponsored content per platform

Top 10 most watched and trending channels of the week TOP 10 CHANNELS May 20th, 2019

Top 10 most watched and trending channels of the week

Top 10 streamed games of the week: Fortnite falls from the top spot TOP 10 GAMES May 20th, 2019

Top 10 streamed games of the week: Fortnite falls from the top spot

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Regulars

Viral Visionaries: influencer marketing trends to watch in 2019 Viral Visionaries Jan 21st, 2019

Viral Visionaries: influencer marketing trends to watch in 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign Feature Jan 8th, 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign

Live since 2005: How passing out flyers on the streets of Miami turned Danny Pená in to a podcasting icon Influencer Icon Nov 19th, 2018

Live since 2005: How passing out flyers on the streets of Miami turned Danny Pená in to a podcasting icon

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup Success Story Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

Profiles

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud" INFLUENCER Mar 6th, 2019

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud"

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019 NIGHT MEDIA PROFILE Feb 21st, 2019

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it" FOURTH FLOOR Jan 18th, 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it"

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next." TBP Sep 13th, 2018

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."

Job News

Takumi announces new company CEO and CRO DOUBLE HIRE Apr 3rd, 2019

Takumi announces new company CEO and CRO

StreamElements names former Twitch veteran as head of communications NEW JOB Apr 2nd, 2019

StreamElements names former Twitch veteran as head of communications

Next 10 Ventures snaps up ex-Facebook executive for vice president ON THE MOVE Feb 11th, 2019

Next 10 Ventures snaps up ex-Facebook executive for vice president

Billion Dollar Boy expands, appoints first director of client services BDB Jan 18th, 2019

Billion Dollar Boy expands, appoints first director of client services

Campaigns

Ted to Toe in micro-influencers: Ted Baker's marketing success TED TO TOE Apr 30th, 2019

Ted to Toe in micro-influencers: Ted Baker's marketing success

Case study: How Wish's #TimeOnYourHands campaign hooked the discount shopper WISH CAMPAIGN Mar 7th, 2019

Case study: How Wish's #TimeOnYourHands campaign hooked the discount shopper

Case study: selling flowers for Valentine's Day in the 21st century VALENTINE CAMPAIGN Feb 14th, 2019

Case study: selling flowers for Valentine's Day in the 21st century

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign CASE STUDY Jan 8th, 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign

Events News

Inaugural Influencer Marketing Awards shortlist revealed Influencer Marketing Awards Mar 8th, 2019

Inaugural Influencer Marketing Awards shortlist revealed

Summer in the City reveals first round of guests for 2019 Summer in the City 2019 Mar 1st, 2019

Summer in the City reveals first round of guests for 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram VidCon London 2019 Feb 15th, 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram

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