YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Top Stories

G-STAR 2021 event dates announcedSteel Media launches BeyondGames.bizPGC Helsinki Digital: forming partnerships with brandsTwitch is testing mid-roll ads on creator broadcasts
G-STAR 2021 event dates announced EVENT

G-STAR 2021 event dates announced

Korea's biggest games event returns for 17th edition this November

Steel Media launches BeyondGames.biz TRANSMEDIA

Steel Media launches BeyondGames.biz

Where games meet music, film, sports, fashion, the metaverse…

PGC Helsinki Digital: forming partnerships with brands PGC HELSINKI DIGITAL

PGC Helsinki Digital: forming partnerships with brands

"Logo placement is 50 per cent of the battle. But in an esports and a gaming world, an audience is far more savvy and will not necessarily be convinced by a logo on a website"

Twitch is testing mid-roll ads on creator broadcasts TWITCH ADS

Twitch is testing mid-roll ads on creator broadcasts

But creators are not thrilled by the introduction

PlatinumGames, 2K Games, Facebook, Paradox and more: G-STAR announces speaker line-up

PlatinumGames, 2K Games, Facebook, Paradox and more: G-STAR announces speaker line-up

Book G-STAR 2020 tickets now for huge discounts to the best games conference in Asia

Book G-STAR 2020 tickets now for huge discounts to the best games conference in Asia

PGC Helsinki Digital: Virtualising esports and how it shapes the future of competitive gaming

PGC Helsinki Digital: Virtualising esports and how it shapes the future of competitive gaming

Speaker Spotlight: Cherry Pick Talent's Brittany Filler brings influencer expertise to PGC Helsinki Digital

Speaker Spotlight: Cherry Pick Talent's Brittany Filler brings influencer expertise to PGC Helsinki Digital

Top 10 streamed games: Fall Guys is dominating the internet, but is it still topping Twitch?

Top 10 streamed games: Fall Guys is dominating the internet, but is it still topping Twitch?

Takumi unveils new 'creator first' marketing division

Takumi unveils new 'creator first' marketing division

G-STAR confirms digital event and Pocket Gamer Connects partnership

G-STAR confirms digital event and Pocket Gamer Connects partnership

Facebook Gaming hit 345m hours watched in July, marking its biggest month yet

Facebook Gaming hit 345m hours watched in July, marking its biggest month yet

More

Interviews & opinion

Speaker Spotlight: Cherry Pick Talent's Brittany Filler brings influencer expertise to PGC Helsinki Digital SPEAKER SPOTLIGHT

Speaker Spotlight: Cherry Pick Talent's Brittany Filler brings influencer expertise to PGC Helsinki Digital

How lockdown sparked a new wave of creativity in influencer marketing CREATIVE SPARK

How lockdown sparked a new wave of creativity in influencer marketing

Influencer marketing during Coronavirus: key trends and challenges COVID INFLUENCE

Influencer marketing during Coronavirus: key trends and challenges

Why influencers are best placed to promote COVID-19 safety WHO

Why influencers are best placed to promote COVID-19 safety

More

Data & Research

Top 10 streamed games: Fall Guys is dominating the internet, but is it still topping Twitch? TOP 10 GAMES

Top 10 streamed games: Fall Guys is dominating the internet, but is it still topping Twitch?

Facebook Gaming hit 345m hours watched in July, marking its biggest month yet JULY STREAMING

Facebook Gaming hit 345m hours watched in July, marking its biggest month yet

Top 10 streamed games: Fall Guys continues to climb while Valorant shines TOP 10 GAMES

Top 10 streamed games: Fall Guys continues to climb while Valorant shines

More

Regulars

Caspar Lee on a decade of YouTube and the transition from consumer to business Influencer Icon

Caspar Lee on a decade of YouTube and the transition from consumer to business

Viral Visionaries: influencer marketing trends to watch in 2019 Viral Visionaries

Viral Visionaries: influencer marketing trends to watch in 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign Feature

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup Success Story

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

Profiles

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud" INFLUENCER

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud"

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019 NIGHT MEDIA PROFILE

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it" FOURTH FLOOR

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it"

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next." TBP

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."

Job News

Fourth Floor snags former Twentieth Century Fox UK exec Robert Price THE PRICE IS RIGHT

Fourth Floor snags former Twentieth Century Fox UK exec Robert Price

Former chief marketing officer at Zynga heads to Twitch JOB NEWS

Former chief marketing officer at Zynga heads to Twitch

Fourth Floor Creative appoints first COO FF HIRE

Fourth Floor Creative appoints first COO

Takumi announces new company CEO and CRO DOUBLE HIRE

Takumi announces new company CEO and CRO

Campaigns

Loren Gray and Chipotle’s TikTok team-up: a case study CHIP-TOK

Loren Gray and Chipotle’s TikTok team-up: a case study

Money-saving influencer case study: Skint Dad & Chip SKINT DAD

Money-saving influencer case study: Skint Dad & Chip

Petco’s #BrighterTogether campaign is Christmas goals PETCO

Petco’s #BrighterTogether campaign is Christmas goals

The online fashion store making us question reality with AI influencers YOOX AI

The online fashion store making us question reality with AI influencers

Events News

G-STAR 2021 event dates announced G-STAR 2021

G-STAR 2021 event dates announced

PlatinumGames, 2K Games, Facebook, Paradox and more: G-STAR announces speaker line-up G-STAR Global Game Exhibition 2020 (online)

PlatinumGames, 2K Games, Facebook, Paradox and more: G-STAR announces speaker line-up

Book G-STAR 2020 tickets now for huge discounts to the best games conference in Asia G-STAR Global Game Exhibition 2020 (online)

Book G-STAR 2020 tickets now for huge discounts to the best games conference in Asia

More