YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Top Stories

Top 10 streamed games of the week: League of Legends views up 31%All things esports and influencer at Pocket Gamer Connects Digital #2 State of the stream: April surge and Valorant dropsNinja to host Fortnite invitational tournament
Top 10 streamed games of the week: League of Legends views up 31% TOP 10 GAMES

Top 10 streamed games of the week: League of Legends views up 31%

The most-watched games across Twitch, YouTube, Facebook and Mixer

All things esports and influencer at Pocket Gamer Connects Digital #2 PGC DIGITAL 2

All things esports and influencer at Pocket Gamer Connects Digital #2

Our rundown of all the influencer content happening at PGC Digital #2

State of the stream: April surge and Valorant drops APRIL STREAM

State of the stream: April surge and Valorant drops

Streaming numbers have rocketed during the pandemic

Ninja to host Fortnite invitational tournament NINJA

Ninja to host Fortnite invitational tournament

The new series features six events, each of which has its own $80,000 prize pool.

YouTubers Chief Pat and CWA Mobile Gaming heading to Pocket Gamer Connects Digital #2

YouTubers Chief Pat and CWA Mobile Gaming heading to Pocket Gamer Connects Digital #2

Who are the highest earning Twitch streamers?

Who are the highest earning Twitch streamers?

TikTok taps Disney head of streaming as new CEO

TikTok taps Disney head of streaming as new CEO

Top 10 most watched and trending channels of the week

Top 10 most watched and trending channels of the week

Top 10 streamed games of the week: Fortnite back on top as Valorant views vanish

Top 10 streamed games of the week: Fortnite back on top as Valorant views vanish

Esports creative marketing agency Hotdrop launches

Esports creative marketing agency Hotdrop launches

GameInfluencer named in Red Herring top 100 European startups list

GameInfluencer named in Red Herring top 100 European startups list

Rooster Teeth partners with The Yogscast

Rooster Teeth partners with The Yogscast

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Hot topics

Interviews & opinion

Why influencers are best placed to promote COVID-19 safety WHO Apr 1st, 2020

Why influencers are best placed to promote COVID-19 safety

Caspar Lee on a decade of YouTube and the transition from consumer to business CASPAR LEE Feb 3rd, 2020

Caspar Lee on a decade of YouTube and the transition from consumer to business

Vine spiritual successor Byte launched this weekend, but can it compete with TikTok? BYTE Jan 27th, 2020

Vine spiritual successor Byte launched this weekend, but can it compete with TikTok?

Five years on: Greg Miller, Tim Gettys and Nick Scarpino talk Kinda Funny 2020 AND BEYOND Jan 6th, 2020

Five years on: Greg Miller, Tim Gettys and Nick Scarpino talk Kinda Funny

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Data & Research

Top 10 streamed games of the week: League of Legends views up 31% TOP 10 GAMES Jun 3rd, 2020

Top 10 streamed games of the week: League of Legends views up 31%

State of the stream: April surge and Valorant drops APRIL STREAM May 28th, 2020

State of the stream: April surge and Valorant drops

Who are the highest earning Twitch streamers? TWITCH DOLLAR May 26th, 2020

Who are the highest earning Twitch streamers?

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Regulars

Caspar Lee on a decade of YouTube and the transition from consumer to business Influencer Icon Feb 3rd, 2020

Caspar Lee on a decade of YouTube and the transition from consumer to business

Viral Visionaries: influencer marketing trends to watch in 2019 Viral Visionaries Jan 21st, 2019

Viral Visionaries: influencer marketing trends to watch in 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign Feature Jan 8th, 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup Success Story Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

Profiles

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud" INFLUENCER Mar 6th, 2019

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud"

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019 NIGHT MEDIA PROFILE Feb 21st, 2019

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it" FOURTH FLOOR Jan 18th, 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it"

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next." TBP Sep 13th, 2018

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."

Job News

Fourth Floor snags former Twentieth Century Fox UK exec Robert Price THE PRICE IS RIGHT Jan 22nd, 2020

Fourth Floor snags former Twentieth Century Fox UK exec Robert Price

Influencer names Jodie Collins as new commercial director NEW HIRE Nov 18th, 2019

Influencer names Jodie Collins as new commercial director

Former chief marketing officer at Zynga heads to Twitch JOB NEWS Oct 24th, 2019

Former chief marketing officer at Zynga heads to Twitch

Fourth Floor Creative appoints first COO FF HIRE Jul 11th, 2019

Fourth Floor Creative appoints first COO

Campaigns

Loren Gray and Chipotle’s TikTok team-up: a case study CHIP-TOK Mar 23rd, 2020

Loren Gray and Chipotle’s TikTok team-up: a case study

Money-saving influencer case study: Skint Dad & Chip SKINT DAD Feb 10th, 2020

Money-saving influencer case study: Skint Dad & Chip

Petco’s #BrighterTogether campaign is Christmas goals PETCO Jan 2nd, 2020

Petco’s #BrighterTogether campaign is Christmas goals

The online fashion store making us question reality with AI influencers YOOX AI Sep 17th, 2019

The online fashion store making us question reality with AI influencers

Events News

YouTubers Chief Pat and CWA Mobile Gaming heading to Pocket Gamer Connects Digital #2 Pocket Gamer Connects Digital #2 (Online) Jun 1st, 2020

YouTubers Chief Pat and CWA Mobile Gaming heading to Pocket Gamer Connects Digital #2

All things esports and influencer at Pocket Gamer Connects Digital #2 Pocket Gamer Connects Digital #2 (Online) Jun 1st, 2020

All things esports and influencer at Pocket Gamer Connects Digital #2

First Pocket Gamer Connects Digital smashes expectations with over 1,100 attendees from 60 countries Pocket Gamer Connects Digital #1 (Online) Apr 16th, 2020

First Pocket Gamer Connects Digital smashes expectations with over 1,100 attendees from 60 countries

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