YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Top Stories

Join us for the PG Christmas Mixer in association with OgurySnap unveils Lens Creative Partners program to connect agencies to AR developersLive since 2005: How passing out flyers on the streets of Miami turned Danny Pená in to a podcasting iconNinja's reputation cleared by Epic after speculation that he has the power to ban Fortnite players
Join us for the PG Christmas Mixer in association with Ogury EVENT

Join us for the PG Christmas Mixer in association with Ogury

Free relaxed networking, panel discussions and drinks in central London

Snap unveils Lens Creative Partners program to connect agencies to AR developers LENS CREATIVE

Snap unveils Lens Creative Partners program to connect agencies to AR developers

The goal is to see brands and creators link up with smaller AR experts

Live since 2005: How passing out flyers on the streets of Miami turned Danny Pená in to a podcasting icon DANNY PENA

Live since 2005: How passing out flyers on the streets of Miami turned Danny Pená in to a podcasting icon

Podcaster Danny Pená started GamerTag Radio almost 15 years ago, and a lot has changed since

Ninja's reputation cleared by Epic after speculation that he has the power to ban Fortnite players HIGH PING

Ninja's reputation cleared by Epic after speculation that he has the power to ban Fortnite players

Fortnite community members rally to accuse Ninja of possessing insta-ban powers

Did Logan Paul just troll the entire flat Earth community?

Did Logan Paul just troll the entire flat Earth community?

Instagram wants to hit fake influencers where it hurts - their follower count

Instagram wants to hit fake influencers where it hurts - their follower count

Top 10 most watched and trending channels of the week

Top 10 most watched and trending channels of the week

Top 10 streamed games of the week: Pokémon: Lets Go! racks up 8.3 million hours in its first week

Top 10 streamed games of the week: Pokémon: Lets Go! racks up 8.3 million hours in its first week

Celebrity endorsement sees video app TikTok soar past 6m downloads

Celebrity endorsement sees video app TikTok soar past 6m downloads

Rooster Teeth drums up $1.4 million to support children's hospitals in Texas

Rooster Teeth drums up $1.4 million to support children's hospitals in Texas

Twitch bags media industry veteran Walker Jacobs for chief revenue officer

Twitch bags media industry veteran Walker Jacobs for chief revenue officer

Top 10 most watched and trending channels of the week

Top 10 most watched and trending channels of the week

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Hot topics

Interviews & opinion

SYBO on YouTube content creators: "Subway Surfers would not hold its record-breaking spot without them" RIDING THE WAVE Nov 16th, 2018

SYBO on YouTube content creators: "Subway Surfers would not hold its record-breaking spot without them"

5 big mistakes that YouTubers need to stop making YOUTUBE MISTAKE Nov 9th, 2018

5 big mistakes that YouTubers need to stop making

Snapchat can’t get people to wear their spectacles even if they pay them $45k A SPECTACLE Nov 8th, 2018

Snapchat can’t get people to wear their spectacles even if they pay them $45k

What is the career expectancy of an influencer? SHELF LIFE Oct 25th, 2018

What is the career expectancy of an influencer?

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Data & Research

Top 10 most watched and trending channels of the week TOP 10 CHANNELS Nov 19th, 2018

Top 10 most watched and trending channels of the week

Top 10 streamed games of the week: Pokémon: Lets Go! racks up 8.3 million hours in its first week TOP 10 GAMES Nov 19th, 2018

Top 10 streamed games of the week: Pokémon: Lets Go! racks up 8.3 million hours in its first week

Top 10 most watched and trending channels of the week TOP 10 STREAMERS Nov 13th, 2018

Top 10 most watched and trending channels of the week

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Regulars

Live since 2005: How passing out flyers on the streets of Miami turned Danny Pená in to a podcasting icon Influencer Icon Nov 19th, 2018

Live since 2005: How passing out flyers on the streets of Miami turned Danny Pená in to a podcasting icon

Viral Visionaries: how can influencers make money outside of ad revenue? Viral Visionaries Nov 2nd, 2018

Viral Visionaries: how can influencers make money outside of ad revenue?

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup Success Story Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

BasicallyBea: "Where YouTube is concerned, it’s just too difficult to grow unless you’re making a very specific type of trending content every day" Rising Stars Aug 16th, 2018

BasicallyBea: "Where YouTube is concerned, it’s just too difficult to grow unless you’re making a very specific type of trending content every day"

Profiles

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next." TBP Sep 13th, 2018

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."

Tagger Media CEO: "With a built-in, devoted audience, influencers have become a key asset for the entertainment industry" TAGGER PROFILE Sep 7th, 2018

Tagger Media CEO: "With a built-in, devoted audience, influencers have become a key asset for the entertainment industry"

Speaker Spotlight: Nevaly managing director David Kim PGC SPOTLIGHT Sep 3rd, 2018

Speaker Spotlight: Nevaly managing director David Kim

Speaker Spotlight: Traplight head of marketing Veera Rouvinen on what makes a game 'YouTubable' PGC SPOTLIGHT Aug 31st, 2018

Speaker Spotlight: Traplight head of marketing Veera Rouvinen on what makes a game 'YouTubable'

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers SPEAKER SPOTLIGHT May 10th, 2018

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers

Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience" MEET THE MAVERICKS Feb 23rd, 2018

Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience"

Job News

Twitch bags media industry veteran Walker Jacobs for chief revenue officer TWITCH HIRE Nov 14th, 2018

Twitch bags media industry veteran Walker Jacobs for chief revenue officer

YouTube executive Heather Moosnick hops over to Hulu HELLO HULU Nov 1st, 2018

YouTube executive Heather Moosnick hops over to Hulu

Facebook hires former UK deputy PM Nick Clegg as head of global affairs SAY WHAT? Oct 19th, 2018

Facebook hires former UK deputy PM Nick Clegg as head of global affairs

Influential takes on Andrew Pelosi as chief business officer INFLUENTIAL HIRE Oct 17th, 2018

Influential takes on Andrew Pelosi as chief business officer

Campaigns

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup OH SNAP Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

How to target millennial women: Society6 dorm decoration YouTube campaign SOCIETY6 STUDY Oct 4th, 2018

How to target millennial women: Society6 dorm decoration YouTube campaign

Selling stories: what marketers can learn from book influencer Bronte Huskinson BOOK INFLUENCE Sep 6th, 2018

Selling stories: what marketers can learn from book influencer Bronte Huskinson

Influencer powerhouses: how The Rock spurred more iPhone owners to use Siri SIRI, WHAT'S COOKING? Jul 27th, 2018

Influencer powerhouses: how The Rock spurred more iPhone owners to use Siri

Events News

24-hour Halloween 25% discount on Pocket Gamer Connects London Pocket Gamer Connects London 2019 Oct 31st, 2018

24-hour Halloween 25% discount on Pocket Gamer Connects London

Twitch's new squad stream feature lets four creators share one broadcast TwitchCon 2018 Oct 29th, 2018

Twitch's new squad stream feature lets four creators share one broadcast

Twitch reveals new extension experiences TwitchCon 2018 Oct 29th, 2018

Twitch reveals new extension experiences

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