YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

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Ewok grabs gong for Streamer of the Year at 2019 Golden JoysticksBlizzard, boxes and branding: why Overwatch Central changed its name after four yearsPressure from FTC sees YouTube forced to comply with COPPA in new updateTop 10 streamed games of the week: Death Stranding racks up over 11 million hours-watched during launch weekend
Ewok grabs gong for Streamer of the Year at 2019 Golden Joysticks JOYSTICKS STREAMERS

Ewok grabs gong for Streamer of the Year at 2019 Golden Joysticks

The 37th Golden Joysticks awards show took place on November 15th

Blizzard, boxes and branding: why Overwatch Central changed its name after four years HITSCAN

Blizzard, boxes and branding: why Overwatch Central changed its name after four years

We spoke to the channel's co-founder Ryan Horton about its recent rebrand to 'Hitscan'

Pressure from FTC sees YouTube forced to comply with COPPA in new update COPPACALYPSE

Pressure from FTC sees YouTube forced to comply with COPPA in new update

YouTube creators are now required to inform the platform if their content is made for kids

Top 10 streamed games of the week: Death Stranding racks up over 11 million hours-watched during launch weekend TOP 10 GAMES

Top 10 streamed games of the week: Death Stranding racks up over 11 million hours-watched during launch weekend

The most-watched games across YouTube, Twitch, Mixer and Facebook

Instagram introduces editing tool Reels to compete with TikTok

Instagram introduces editing tool Reels to compete with TikTok

Facebook bug causes iPhone camera to activate in background

Facebook bug causes iPhone camera to activate in background

Facebook accused of racial discrimination towards workers

Facebook accused of racial discrimination towards workers

YouTube refreshes homepage to show longer titles and bigger thumbnails

YouTube refreshes homepage to show longer titles and bigger thumbnails

Top 10 most watched and trending channels of the week

Top 10 most watched and trending channels of the week

G-STAR 2019 kicks off on November 14th in Busan

G-STAR 2019 kicks off on November 14th in Busan

KSI beats Logan Paul in long-awaited boxing rematch

KSI beats Logan Paul in long-awaited boxing rematch

FTC releases new guidelines for influencer disclosure

FTC releases new guidelines for influencer disclosure

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Hot topics

Interviews & opinion

Blizzard, boxes and branding: why Overwatch Central changed its name after four years HITSCAN Nov 14th, 2019

Blizzard, boxes and branding: why Overwatch Central changed its name after four years

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences AGELESS INFLUENCE Aug 28th, 2019

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age" CLAYCLAIM Aug 8th, 2019

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age"

TRIBE: "influencers provide marketers with dexterity and choice. It's highly advantageous in the world of speed and personalisation" TRIBE INTERVIEW Aug 7th, 2019

TRIBE: "influencers provide marketers with dexterity and choice. It's highly advantageous in the world of speed and personalisation"

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Data & Research

Top 10 most watched and trending channels of the week TOP 10 CHANNELS Nov 12th, 2019

Top 10 most watched and trending channels of the week

Top 10 streamed games of the week: Death Stranding racks up over 11 million hours-watched during launch weekend TOP 10 GAMES Nov 12th, 2019

Top 10 streamed games of the week: Death Stranding racks up over 11 million hours-watched during launch weekend

FTC releases new guidelines for influencer disclosure DISCLOSURE 101 Nov 11th, 2019

FTC releases new guidelines for influencer disclosure

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Regulars

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age" Influencer Icon Aug 8th, 2019

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age"

Viral Visionaries: influencer marketing trends to watch in 2019 Viral Visionaries Jan 21st, 2019

Viral Visionaries: influencer marketing trends to watch in 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign Feature Jan 8th, 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup Success Story Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

Profiles

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud" INFLUENCER Mar 6th, 2019

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud"

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019 NIGHT MEDIA PROFILE Feb 21st, 2019

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it" FOURTH FLOOR Jan 18th, 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it"

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next." TBP Sep 13th, 2018

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."

Job News

Former chief marketing officer at Zynga heads to Twitch JOB NEWS Oct 24th, 2019

Former chief marketing officer at Zynga heads to Twitch

Fourth Floor Creative appoints first COO FF HIRE Jul 11th, 2019

Fourth Floor Creative appoints first COO

ByteDance snaps up former Facebook executive to further TikTok expansion BYTEDANCE EXPANSION Jun 19th, 2019

ByteDance snaps up former Facebook executive to further TikTok expansion

Takumi announces new company CEO and CRO DOUBLE HIRE Apr 3rd, 2019

Takumi announces new company CEO and CRO

Campaigns

The online fashion store making us question reality with AI influencers YOOX AI Sep 17th, 2019

The online fashion store making us question reality with AI influencers

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

How this Swedish tech brand made itself achingly Instagrammable IDEAL SWEDEN Aug 21st, 2019

How this Swedish tech brand made itself achingly Instagrammable

Ted to Toe in micro-influencers: Ted Baker's marketing success TED TO TOE Apr 30th, 2019

Ted to Toe in micro-influencers: Ted Baker's marketing success

Events News

Rich Keith: "stop talking to influencers and start talking to creators" Influencer Marketing Show Nov 1st, 2019

Rich Keith: "stop talking to influencers and start talking to creators"

Games industry giants set to descend on South Korea for G-STAR 2019 G-STAR 2019 Oct 31st, 2019

Games industry giants set to descend on South Korea for G-STAR 2019

Influencers are "talentless wannabes" - how do we fix this feeling? Influencer Marketing Show Oct 30th, 2019

Influencers are "talentless wannabes" - how do we fix this feeling?

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