YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Top Stories

Facebook hires former UK deputy PM Nick Clegg as head of global affairsHow Next 10 Ventures' EduCreator program will strengthen the supply and diversity of content in the educational sector Digital food network Tastemade raises $35 million in funding round Lawsuit claims Facebook knowingly inflated the importance of video for over a year
Facebook hires former UK deputy PM Nick Clegg as head of global affairs SAY WHAT?

Facebook hires former UK deputy PM Nick Clegg as head of global affairs

Replaces Elliot Schrage in role

How Next 10 Ventures' EduCreator program will strengthen the supply and diversity of content in the educational sector NEXT 10 EDUCREATOR

How Next 10 Ventures' EduCreator program will strengthen the supply and diversity of content in the educational sector

We chatted to Next 10 Ventures CEO Benjamin Grubbs about how the EduCreator fund can shape video content

Digital food network Tastemade raises $35 million in funding round TASTEMADE

Digital food network Tastemade raises $35 million in funding round

The digital food outlet has over a million subs on YouTube

Lawsuit claims Facebook knowingly inflated the importance of video for over a year PIVOT

Lawsuit claims Facebook knowingly inflated the importance of video for over a year

Misreported video view led numerous media outlets to lay off writers and pivot to video

The Sims 4 wants you to “bask in the limelight as an inspiring influencer” in Get Famous expansion

The Sims 4 wants you to “bask in the limelight as an inspiring influencer” in Get Famous expansion

#YouTubeBlack FanFest returns for second year with Jhené Aiko, Tpindell, Kingsley and more

#YouTubeBlack FanFest returns for second year with Jhené Aiko, Tpindell, Kingsley and more

YouTube is changing TrueView ad engagement and conversation settings

YouTube is changing TrueView ad engagement and conversation settings

Next 10 Ventures unveils EduCreator, a funding program aimed to support educational creators and channels

Next 10 Ventures unveils EduCreator, a funding program aimed to support educational creators and channels

Influential takes on Andrew Pelosi as chief business officer

Influential takes on Andrew Pelosi as chief business officer

Doing Things Media snaps up Instagram meme star HoodClips

Doing Things Media snaps up Instagram meme star HoodClips

Ninja breaks his "no-women" rule to play Fortnite with Ellen DeGeneres

Ninja breaks his "no-women" rule to play Fortnite with Ellen DeGeneres

Epic Games is suing a Fortnite YouTuber

Epic Games is suing a Fortnite YouTuber

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Hot topics

Interviews & opinion

How Next 10 Ventures' EduCreator program will strengthen the supply and diversity of content in the educational sector NEXT 10 EDUCREATOR Oct 18th, 2018

How Next 10 Ventures' EduCreator program will strengthen the supply and diversity of content in the educational sector

Once again YouTube confuses fake news with politics FAKE NEWS Oct 16th, 2018

Once again YouTube confuses fake news with politics

Player.me: "we want to turn every player into a content creator" PLAYER.ME Sep 24th, 2018

Player.me: "we want to turn every player into a content creator"

"We have never made a game as a cash grab": Outerminds co-founder on developing games with influencers OUTTA SIGHT, OUTERMINDS Sep 21st, 2018

"We have never made a game as a cash grab": Outerminds co-founder on developing games with influencers

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Data & Research

Top 10 most watched and trending channels of the week TOP 10 STREAMERS Oct 15th, 2018

Top 10 most watched and trending channels of the week

Top 10 streamed games of the week: COD: Black Ops 4 brings a third battle royale into the mix TOP 10 GAMES Oct 15th, 2018

Top 10 streamed games of the week: COD: Black Ops 4 brings a third battle royale into the mix

ASA Influencer Guide: Everything content creators need to know INFLUENCER GUIDE Oct 11th, 2018

ASA Influencer Guide: Everything content creators need to know

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Regulars

Viral Visionaries: How can brands get the most out of influencer campaigns? Viral Visionaries Oct 12th, 2018

Viral Visionaries: How can brands get the most out of influencer campaigns?

The Caffcast: "be mindful - not everyone is going to be morally unambiguous if there's a way to bring money in. Influencer Icon Sep 20th, 2018

The Caffcast: "be mindful - not everyone is going to be morally unambiguous if there's a way to bring money in.

BasicallyBea: "Where YouTube is concerned, it’s just too difficult to grow unless you’re making a very specific type of trending content every day" Rising Stars Aug 16th, 2018

BasicallyBea: "Where YouTube is concerned, it’s just too difficult to grow unless you’re making a very specific type of trending content every day"

7 Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box Interviews & Opinion May 29th, 2018

Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box

Profiles

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next." TBP Sep 13th, 2018

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."

Tagger Media CEO: "With a built-in, devoted audience, influencers have become a key asset for the entertainment industry" TAGGER PROFILE Sep 7th, 2018

Tagger Media CEO: "With a built-in, devoted audience, influencers have become a key asset for the entertainment industry"

Speaker Spotlight: Nevaly managing director David Kim PGC SPOTLIGHT Sep 3rd, 2018

Speaker Spotlight: Nevaly managing director David Kim

Speaker Spotlight: Traplight head of marketing Veera Rouvinen on what makes a game 'YouTubable' PGC SPOTLIGHT Aug 31st, 2018

Speaker Spotlight: Traplight head of marketing Veera Rouvinen on what makes a game 'YouTubable'

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers SPEAKER SPOTLIGHT May 10th, 2018

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers

Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience" MEET THE MAVERICKS Feb 23rd, 2018

Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience"

Job News

Facebook hires former UK deputy PM Nick Clegg as head of global affairs SAY WHAT? Oct 19th, 2018

Facebook hires former UK deputy PM Nick Clegg as head of global affairs

Influential takes on Andrew Pelosi as chief business officer INFLUENTIAL HIRE Oct 17th, 2018

Influential takes on Andrew Pelosi as chief business officer

Doing Things Media snaps up Instagram meme star HoodClips HOODA KNOWN? Oct 16th, 2018

Doing Things Media snaps up Instagram meme star HoodClips

Instagram names Facebook veteran Adam Mosseri as new CEO INSTA CEO Oct 2nd, 2018

Instagram names Facebook veteran Adam Mosseri as new CEO

Campaigns

How to target millennial women: Society6 dorm decoration YouTube campaign SOCIETY6 STUDY Oct 4th, 2018

How to target millennial women: Society6 dorm decoration YouTube campaign

Selling stories: what marketers can learn from book influencer Bronte Huskinson BOOK INFLUENCE Sep 6th, 2018

Selling stories: what marketers can learn from book influencer Bronte Huskinson

Influencer powerhouses: how The Rock spurred more iPhone owners to use Siri SIRI, WHAT'S COOKING? Jul 27th, 2018

Influencer powerhouses: how The Rock spurred more iPhone owners to use Siri

How Nike's 'Nothing Beats a Londoner' campaign cleaned up at Cannes Lions NOTHING BEATS A LONDONER Jun 28th, 2018

How Nike's 'Nothing Beats a Londoner' campaign cleaned up at Cannes Lions

Events News

Pocket Gamer Connects London to feature an amazing 21 conference tracks Pocket Gamer Connects London 2019 Oct 10th, 2018

Pocket Gamer Connects London to feature an amazing 21 conference tracks

VidCon London reveals first round of featured creators VidCon London 2019 Oct 5th, 2018

VidCon London reveals first round of featured creators

Influencer sessions a highlight of record-breaking Pocket Gamer Connects Helsinki 2018 event Pocket Gamer Connects Helsinki 2018 Sep 19th, 2018

Influencer sessions a highlight of record-breaking Pocket Gamer Connects Helsinki 2018 event

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