YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Top Stories

Instagram will now age-check new users, but existing accounts won't be reviewed Top 10 streamed games of the week: mobile triumphs with PUBG and Garena Free FireYogscast Jingle Jam 2019 charity event raises $500k in first dayTop 10 streamed games of the week: PUBG Mobile back in top three following championship surge
Instagram will now age-check new users, but existing accounts won't be reviewed AGE CHECK

Instagram will now age-check new users, but existing accounts won't be reviewed

The platform will ask users for their birthday to determine if they're over 13 years old

Top 10 streamed games of the week: mobile triumphs with PUBG and Garena Free Fire TOP 10 GAMES

Top 10 streamed games of the week: mobile triumphs with PUBG and Garena Free Fire

The most-watched games across major streaming verticals

Yogscast Jingle Jam 2019 charity event raises $500k in first day JINGLE JAM 2019

Yogscast Jingle Jam 2019 charity event raises $500k in first day

The annual event sees The Yogscast raise millions for various causes throughout December

Top 10 streamed games of the week: PUBG Mobile back in top three following championship surge TOP 10 GAMES

Top 10 streamed games of the week: PUBG Mobile back in top three following championship surge

The most-watched games across YouTube, Twitch, Mixer and Facebook

TikTok surpasses 1.5 billion downloads across Google Play and App Store

TikTok surpasses 1.5 billion downloads across Google Play and App Store

YouTube revises guidelines to distinguish between real-world and video game violence

YouTube revises guidelines to distinguish between real-world and video game violence

Top 10 most watched and trending channels of the week

Top 10 most watched and trending channels of the week

Online marketplace Fiverr opens influencer store

Online marketplace Fiverr opens influencer store

Facebook is creating a close friends feature, similar to Instagram

Facebook is creating a close friends feature, similar to Instagram

Black Friday offer - save up to $675 on Pocket Gamer Connects London 2020

Black Friday offer - save up to $675 on Pocket Gamer Connects London 2020

Matchmade's latest expansion gives non-gaming apps access to millions of influencers

Matchmade's latest expansion gives non-gaming apps access to millions of influencers

German Instagram influencer jailed for carrying out illegal cosmetic procedures

German Instagram influencer jailed for carrying out illegal cosmetic procedures

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Hot topics

Interviews & opinion

Influencer names Jodie Collins as new commercial director NEW HIRE Nov 18th, 2019

Influencer names Jodie Collins as new commercial director

Blizzard, boxes and branding: why Overwatch Central changed its name after four years HITSCAN Nov 14th, 2019

Blizzard, boxes and branding: why Overwatch Central changed its name after four years

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences AGELESS INFLUENCE Aug 28th, 2019

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age" CLAYCLAIM Aug 8th, 2019

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age"

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Data & Research

Top 10 most watched and trending channels of the week TOP 10 CHANNELS Dec 2nd, 2019

Top 10 most watched and trending channels of the week

Top 10 streamed games of the week: mobile triumphs with PUBG and Garena Free Fire TOP 10 GAMES Dec 2nd, 2019

Top 10 streamed games of the week: mobile triumphs with PUBG and Garena Free Fire

Top 10 streamed games of the week: PUBG Mobile back in top three following championship surge TOP 10 GAMES Nov 25th, 2019

Top 10 streamed games of the week: PUBG Mobile back in top three following championship surge

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Regulars

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age" Influencer Icon Aug 8th, 2019

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age"

Viral Visionaries: influencer marketing trends to watch in 2019 Viral Visionaries Jan 21st, 2019

Viral Visionaries: influencer marketing trends to watch in 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign Feature Jan 8th, 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup Success Story Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

Profiles

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud" INFLUENCER Mar 6th, 2019

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud"

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019 NIGHT MEDIA PROFILE Feb 21st, 2019

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it" FOURTH FLOOR Jan 18th, 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it"

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next." TBP Sep 13th, 2018

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."

Job News

Influencer names Jodie Collins as new commercial director NEW HIRE Nov 18th, 2019

Influencer names Jodie Collins as new commercial director

Former chief marketing officer at Zynga heads to Twitch JOB NEWS Oct 24th, 2019

Former chief marketing officer at Zynga heads to Twitch

Fourth Floor Creative appoints first COO FF HIRE Jul 11th, 2019

Fourth Floor Creative appoints first COO

ByteDance snaps up former Facebook executive to further TikTok expansion BYTEDANCE EXPANSION Jun 19th, 2019

ByteDance snaps up former Facebook executive to further TikTok expansion

Campaigns

The online fashion store making us question reality with AI influencers YOOX AI Sep 17th, 2019

The online fashion store making us question reality with AI influencers

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

How this Swedish tech brand made itself achingly Instagrammable IDEAL SWEDEN Aug 21st, 2019

How this Swedish tech brand made itself achingly Instagrammable

Ted to Toe in micro-influencers: Ted Baker's marketing success TED TO TOE Apr 30th, 2019

Ted to Toe in micro-influencers: Ted Baker's marketing success

Events News

Black Friday offer - save up to $675 on Pocket Gamer Connects London 2020 Pocket Gamer Connects London 2020 Nov 25th, 2019

Black Friday offer - save up to $675 on Pocket Gamer Connects London 2020

Rich Keith: "stop talking to influencers and start talking to creators" Influencer Marketing Show Nov 1st, 2019

Rich Keith: "stop talking to influencers and start talking to creators"

Games industry giants set to descend on South Korea for G-STAR 2019 G-STAR 2019 Oct 31st, 2019

Games industry giants set to descend on South Korea for G-STAR 2019

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