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Top Stories

VidCon London 2020: TikTok UK GM on expansion, trends and where the platform is headed in 2020VidCon London 2020: how to make video content work across every screen Let’s talk about Mrs Hinch: an in-depth ‘cleanfluencer’ case studyTop 10 most watched and trending channels of the week
VidCon London 2020: TikTok UK GM on expansion, trends and where the platform is headed in 2020 FIRESIDE CHAT

VidCon London 2020: TikTok UK GM on expansion, trends and where the platform is headed in 2020

Rich Waterworth took to the stage to discuss the app's plans in the UK

VidCon London 2020: how to make video content work across every screen SMALL SCREENS, BIG DECISIONS

VidCon London 2020: how to make video content work across every screen

Ogilvy's Robert Davis discussed planning video content across multiple mediums

Let’s talk about Mrs Hinch: an in-depth ‘cleanfluencer’ case study MRS HINCH

Let’s talk about Mrs Hinch: an in-depth ‘cleanfluencer’ case study

In a world that feels out of control, super-influencer Mrs Hinch delivers a much-needed tonic - cleaning

Top 10 most watched and trending channels of the week TOP 10 CHANNELS

Top 10 most watched and trending channels of the week

The most-watched channels of the week across major streaming platforms

TikTok launches 'family safety mode' in UK

TikTok launches 'family safety mode' in UK

Ronda Rousey signs with Facebook Gaming

Ronda Rousey signs with Facebook Gaming

Top 10 streamed games of the week: views spike for Dota 2 and Minecraft

Top 10 streamed games of the week: views spike for Dota 2 and Minecraft

Sideqik teams up with AI powered Partnerize to create new campaign measurement tools

Sideqik teams up with AI powered Partnerize to create new campaign measurement tools

Top 10 most watched and trending channels of the week

Top 10 most watched and trending channels of the week

Top 10 streamed games of the week: Apex Legends slides in with 87% view increase

Top 10 streamed games of the week: Apex Legends slides in with 87% view increase

ASA revises influencer guidelines to further clarify what is and isn't an advert

ASA revises influencer guidelines to further clarify what is and isn't an advert

Byte racks up 1.3 million downloads in launch week

Byte racks up 1.3 million downloads in launch week

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Hot topics

Interviews & opinion

Caspar Lee on a decade of YouTube and the transition from consumer to business CASPAR LEE Feb 3rd, 2020

Caspar Lee on a decade of YouTube and the transition from consumer to business

Vine spiritual successor Byte launched this weekend, but can it compete with TikTok? BYTE Jan 27th, 2020

Vine spiritual successor Byte launched this weekend, but can it compete with TikTok?

Five years on: Greg Miller, Tim Gettys and Nick Scarpino talk Kinda Funny 2020 AND BEYOND Jan 6th, 2020

Five years on: Greg Miller, Tim Gettys and Nick Scarpino talk Kinda Funny

How social influencers are impacting the gaming market GAMING MARKET Dec 19th, 2019

How social influencers are impacting the gaming market

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Data & Research

Top 10 most watched and trending channels of the week TOP 10 CHANNELS Feb 17th, 2020

Top 10 most watched and trending channels of the week

Top 10 streamed games of the week: views spike for Dota 2 and Minecraft TOP 10 GAMES Feb 17th, 2020

Top 10 streamed games of the week: views spike for Dota 2 and Minecraft

Top 10 most watched and trending channels of the week TOP 10 CHANNELS Feb 11th, 2020

Top 10 most watched and trending channels of the week

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Regulars

Caspar Lee on a decade of YouTube and the transition from consumer to business Influencer Icon Feb 3rd, 2020

Caspar Lee on a decade of YouTube and the transition from consumer to business

Viral Visionaries: influencer marketing trends to watch in 2019 Viral Visionaries Jan 21st, 2019

Viral Visionaries: influencer marketing trends to watch in 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign Feature Jan 8th, 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup Success Story Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

Profiles

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud" INFLUENCER Mar 6th, 2019

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud"

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019 NIGHT MEDIA PROFILE Feb 21st, 2019

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it" FOURTH FLOOR Jan 18th, 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it"

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next." TBP Sep 13th, 2018

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."

Job News

Fourth Floor snags former Twentieth Century Fox UK exec Robert Price THE PRICE IS RIGHT Jan 22nd, 2020

Fourth Floor snags former Twentieth Century Fox UK exec Robert Price

Influencer names Jodie Collins as new commercial director NEW HIRE Nov 18th, 2019

Influencer names Jodie Collins as new commercial director

Former chief marketing officer at Zynga heads to Twitch JOB NEWS Oct 24th, 2019

Former chief marketing officer at Zynga heads to Twitch

Fourth Floor Creative appoints first COO FF HIRE Jul 11th, 2019

Fourth Floor Creative appoints first COO

Campaigns

Money-saving influencer case study: Skint Dad & Chip SKINT DAD Feb 10th, 2020

Money-saving influencer case study: Skint Dad & Chip

Petco’s #BrighterTogether campaign is Christmas goals PETCO Jan 2nd, 2020

Petco’s #BrighterTogether campaign is Christmas goals

The online fashion store making us question reality with AI influencers YOOX AI Sep 17th, 2019

The online fashion store making us question reality with AI influencers

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

Events News

G-STAR 2019 success: over 240,000 visitors attended South Korean games conference G-STAR 2019 Dec 23rd, 2019

G-STAR 2019 success: over 240,000 visitors attended South Korean games conference

Learn more about influencers at Pocket Gamer Connects London's Influencer Insight track Pocket Gamer Connects London 2020 Dec 20th, 2019

Learn more about influencers at Pocket Gamer Connects London's Influencer Insight track

Black Friday offer - save up to $675 on Pocket Gamer Connects London 2020 Pocket Gamer Connects London 2020 Nov 25th, 2019

Black Friday offer - save up to $675 on Pocket Gamer Connects London 2020

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