YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Top Stories

How to market during the season of rampant marketingCould Brawl Stars usurp Clash Royale as the next big thing for mobile gaming's content creators?Top 10 most watched and trending channels of the weekTop 10 streamed games of the week: Super Smash Bros. Ultimate racks up almost 10 million hours
How to market during the season of rampant marketing CHRISTMAS SALES

How to market during the season of rampant marketing

Christmas should be - and could be - the most wonderful time of the year for sales

Could Brawl Stars usurp Clash Royale as the next big thing for mobile gaming's content creators? READY TO BRAWL

Could Brawl Stars usurp Clash Royale as the next big thing for mobile gaming's content creators?

Brawl Stars releases globally on December 12th

Top 10 most watched and trending channels of the week TOP 10 CHANNELS

Top 10 most watched and trending channels of the week

The most watched channels across the top streaming platforms

Top 10 streamed games of the week: Super Smash Bros. Ultimate racks up almost 10 million hours TOP 10 GAMES

Top 10 streamed games of the week: Super Smash Bros. Ultimate racks up almost 10 million hours

The most streamed games across the top streaming platforms

Buzzoole drums up $8.9 million in funding to fuel platform development

Buzzoole drums up $8.9 million in funding to fuel platform development

The Game Awards was live streamed to over 26.2 million devices

The Game Awards was live streamed to over 26.2 million devices

Female Twitch streamers team up to release charity calendar

Female Twitch streamers team up to release charity calendar

YouTube’s games-focused content racks up over 50 billion hours in 2018

YouTube’s games-focused content racks up over 50 billion hours in 2018

Fortnite streamer arrested after assaulting woman during live broadcast

Fortnite streamer arrested after assaulting woman during live broadcast

Six industry leaders team up to form UK Business of Influencers board

Six industry leaders team up to form UK Business of Influencers board

Ninja and SonicFox pick up awards at The Game Awards 2018

Ninja and SonicFox pick up awards at The Game Awards 2018

The YouTube Rewind 2018 put the community in control - but did it deliver?

The YouTube Rewind 2018 put the community in control - but did it deliver?

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Hot topics

Interviews & opinion

How Matchmade plans to become to the 'Google Adwords of influencer marketing' MATCHMADE Nov 30th, 2018

How Matchmade plans to become to the 'Google Adwords of influencer marketing'

SYBO on YouTube content creators: "Subway Surfers would not hold its record-breaking spot without them" RIDING THE WAVE Nov 16th, 2018

SYBO on YouTube content creators: "Subway Surfers would not hold its record-breaking spot without them"

5 big mistakes that YouTubers need to stop making YOUTUBE MISTAKE Nov 9th, 2018

5 big mistakes that YouTubers need to stop making

Snapchat can’t get people to wear their spectacles even if they pay them $45k A SPECTACLE Nov 8th, 2018

Snapchat can’t get people to wear their spectacles even if they pay them $45k

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Data & Research

The Game Awards was live streamed to over 26.2 million devices WIRED IN Dec 12th, 2018

The Game Awards was live streamed to over 26.2 million devices

Top 10 most watched and trending channels of the week TOP 10 CHANNELS Dec 11th, 2018

Top 10 most watched and trending channels of the week

Top 10 streamed games of the week: Super Smash Bros. Ultimate racks up almost 10 million hours TOP 10 GAMES Dec 10th, 2018

Top 10 streamed games of the week: Super Smash Bros. Ultimate racks up almost 10 million hours

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Regulars

Live since 2005: How passing out flyers on the streets of Miami turned Danny Pená in to a podcasting icon Influencer Icon Nov 19th, 2018

Live since 2005: How passing out flyers on the streets of Miami turned Danny Pená in to a podcasting icon

Viral Visionaries: how can influencers make money outside of ad revenue? Viral Visionaries Nov 2nd, 2018

Viral Visionaries: how can influencers make money outside of ad revenue?

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup Success Story Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

BasicallyBea: "Where YouTube is concerned, it’s just too difficult to grow unless you’re making a very specific type of trending content every day" Rising Stars Aug 16th, 2018

BasicallyBea: "Where YouTube is concerned, it’s just too difficult to grow unless you’re making a very specific type of trending content every day"

Profiles

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next." TBP Sep 13th, 2018

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."

Tagger Media CEO: "With a built-in, devoted audience, influencers have become a key asset for the entertainment industry" TAGGER PROFILE Sep 7th, 2018

Tagger Media CEO: "With a built-in, devoted audience, influencers have become a key asset for the entertainment industry"

Speaker Spotlight: Nevaly managing director David Kim PGC SPOTLIGHT Sep 3rd, 2018

Speaker Spotlight: Nevaly managing director David Kim

Speaker Spotlight: Traplight head of marketing Veera Rouvinen on what makes a game 'YouTubable' PGC SPOTLIGHT Aug 31st, 2018

Speaker Spotlight: Traplight head of marketing Veera Rouvinen on what makes a game 'YouTubable'

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers SPEAKER SPOTLIGHT May 10th, 2018

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers

Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience" MEET THE MAVERICKS Feb 23rd, 2018

Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience"

Job News

Vamp appoints photography influencer Jona Grey as global lead video editor NEW JOB Nov 22nd, 2018

Vamp appoints photography influencer Jona Grey as global lead video editor

Twitch bags media industry veteran Walker Jacobs for chief revenue officer TWITCH HIRE Nov 14th, 2018

Twitch bags media industry veteran Walker Jacobs for chief revenue officer

YouTube executive Heather Moosnick hops over to Hulu HELLO HULU Nov 1st, 2018

YouTube executive Heather Moosnick hops over to Hulu

Facebook hires former UK deputy PM Nick Clegg as head of global affairs SAY WHAT? Oct 19th, 2018

Facebook hires former UK deputy PM Nick Clegg as head of global affairs

Campaigns

How to sell luxury bags in minutes: Mr Bags and Givenchy MR BAGS CAMPAIGN Dec 6th, 2018

How to sell luxury bags in minutes: Mr Bags and Givenchy

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup OH SNAP Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

How to target millennial women: Society6 dorm decoration YouTube campaign SOCIETY6 STUDY Oct 4th, 2018

How to target millennial women: Society6 dorm decoration YouTube campaign

Selling stories: what marketers can learn from book influencer Bronte Huskinson BOOK INFLUENCE Sep 6th, 2018

Selling stories: what marketers can learn from book influencer Bronte Huskinson

Events News

Pocket Gamer Connects London 2019 Early Bird prices end this week Pocket Gamer Connects London 2019 Nov 26th, 2018

Pocket Gamer Connects London 2019 Early Bird prices end this week

Pocket Gamer Connects London Black Friday offer - 23% off! Pocket Gamer Connects London 2019 Nov 23rd, 2018

Pocket Gamer Connects London Black Friday offer - 23% off!

24-hour Halloween 25% discount on Pocket Gamer Connects London Pocket Gamer Connects London 2019 Oct 31st, 2018

24-hour Halloween 25% discount on Pocket Gamer Connects London

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