YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Top Stories

Six industry leaders team up to form UK Business of Influencers boardNinja and SonicFox pick up awards at The Game Awards 2018The YouTube Rewind 2018 put the community in control - but did it deliver? How to sell luxury bags in minutes: Mr Bags and Givenchy
Six industry leaders team up to form UK Business of Influencers board BOI

Six industry leaders team up to form UK Business of Influencers board

Agencies, creators and the ASA are in support of the board

Ninja and SonicFox pick up awards at The Game Awards 2018 GAME AWARDS

Ninja and SonicFox pick up awards at The Game Awards 2018

Here's all the results from The Game Awards this year

The YouTube Rewind 2018 put the community in control - but did it deliver? REWIND 2018

The YouTube Rewind 2018 put the community in control - but did it deliver?

YouTube's annual self-congratulatory event showcased fewer creators than usual this year

How to sell luxury bags in minutes: Mr Bags and Givenchy MR BAGS CAMPAIGN

How to sell luxury bags in minutes: Mr Bags and Givenchy

How a Chinese social media star sold out a luxury product line in minutes

Gamechanger charity unveils Twitch extension to help creators run fundraising events

Gamechanger charity unveils Twitch extension to help creators run fundraising events

PewDiePie and Ninja release festive merch lines, including 'ugly' Christmas sweaters

PewDiePie and Ninja release festive merch lines, including 'ugly' Christmas sweaters

Top 10 most watched and trending channels of the week

Top 10 most watched and trending channels of the week

What can we expect to see in YouTube Rewind 2018?

What can we expect to see in YouTube Rewind 2018?

PewDiePie uses ongoing T-Series battle to launch a charity fundraiser

PewDiePie uses ongoing T-Series battle to launch a charity fundraiser

Top 10 streamed games of the week: Red Dead Redemption 2 makes a comeback

Top 10 streamed games of the week: Red Dead Redemption 2 makes a comeback

Yogscast Jingle Jam 2018 kicks off, raises $1 million in its first two days

Yogscast Jingle Jam 2018 kicks off, raises $1 million in its first two days

The biggest Fortnite influencer in the world blames parents for their kids being addicted to Fortnite

The biggest Fortnite influencer in the world blames parents for their kids being addicted to Fortnite

More

Hot topics

Interviews & opinion

How Matchmade plans to become to the 'Google Adwords of influencer marketing' MATCHMADE Nov 30th, 2018

How Matchmade plans to become to the 'Google Adwords of influencer marketing'

SYBO on YouTube content creators: "Subway Surfers would not hold its record-breaking spot without them" RIDING THE WAVE Nov 16th, 2018

SYBO on YouTube content creators: "Subway Surfers would not hold its record-breaking spot without them"

5 big mistakes that YouTubers need to stop making YOUTUBE MISTAKE Nov 9th, 2018

5 big mistakes that YouTubers need to stop making

Snapchat can’t get people to wear their spectacles even if they pay them $45k A SPECTACLE Nov 8th, 2018

Snapchat can’t get people to wear their spectacles even if they pay them $45k

More

Data & Research

How to sell luxury bags in minutes: Mr Bags and Givenchy MR BAGS CAMPAIGN Dec 6th, 2018

How to sell luxury bags in minutes: Mr Bags and Givenchy

Top 10 most watched and trending channels of the week TOP 10 STREAMERS Dec 4th, 2018

Top 10 most watched and trending channels of the week

Top 10 streamed games of the week: Red Dead Redemption 2 makes a comeback TOP 10 GAMES Dec 3rd, 2018

Top 10 streamed games of the week: Red Dead Redemption 2 makes a comeback

More

Regulars

Live since 2005: How passing out flyers on the streets of Miami turned Danny Pená in to a podcasting icon Influencer Icon Nov 19th, 2018

Live since 2005: How passing out flyers on the streets of Miami turned Danny Pená in to a podcasting icon

Viral Visionaries: how can influencers make money outside of ad revenue? Viral Visionaries Nov 2nd, 2018

Viral Visionaries: how can influencers make money outside of ad revenue?

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup Success Story Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

BasicallyBea: "Where YouTube is concerned, it’s just too difficult to grow unless you’re making a very specific type of trending content every day" Rising Stars Aug 16th, 2018

BasicallyBea: "Where YouTube is concerned, it’s just too difficult to grow unless you’re making a very specific type of trending content every day"

Profiles

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next." TBP Sep 13th, 2018

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."

Tagger Media CEO: "With a built-in, devoted audience, influencers have become a key asset for the entertainment industry" TAGGER PROFILE Sep 7th, 2018

Tagger Media CEO: "With a built-in, devoted audience, influencers have become a key asset for the entertainment industry"

Speaker Spotlight: Nevaly managing director David Kim PGC SPOTLIGHT Sep 3rd, 2018

Speaker Spotlight: Nevaly managing director David Kim

Speaker Spotlight: Traplight head of marketing Veera Rouvinen on what makes a game 'YouTubable' PGC SPOTLIGHT Aug 31st, 2018

Speaker Spotlight: Traplight head of marketing Veera Rouvinen on what makes a game 'YouTubable'

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers SPEAKER SPOTLIGHT May 10th, 2018

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers

Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience" MEET THE MAVERICKS Feb 23rd, 2018

Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience"

Job News

Vamp appoints photography influencer Jona Grey as global lead video editor NEW JOB Nov 22nd, 2018

Vamp appoints photography influencer Jona Grey as global lead video editor

Twitch bags media industry veteran Walker Jacobs for chief revenue officer TWITCH HIRE Nov 14th, 2018

Twitch bags media industry veteran Walker Jacobs for chief revenue officer

YouTube executive Heather Moosnick hops over to Hulu HELLO HULU Nov 1st, 2018

YouTube executive Heather Moosnick hops over to Hulu

Facebook hires former UK deputy PM Nick Clegg as head of global affairs SAY WHAT? Oct 19th, 2018

Facebook hires former UK deputy PM Nick Clegg as head of global affairs

Campaigns

How to sell luxury bags in minutes: Mr Bags and Givenchy MR BAGS CAMPAIGN Dec 6th, 2018

How to sell luxury bags in minutes: Mr Bags and Givenchy

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup OH SNAP Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

How to target millennial women: Society6 dorm decoration YouTube campaign SOCIETY6 STUDY Oct 4th, 2018

How to target millennial women: Society6 dorm decoration YouTube campaign

Selling stories: what marketers can learn from book influencer Bronte Huskinson BOOK INFLUENCE Sep 6th, 2018

Selling stories: what marketers can learn from book influencer Bronte Huskinson

Events News

Pocket Gamer Connects London 2019 Early Bird prices end this week Pocket Gamer Connects London 2019 Nov 26th, 2018

Pocket Gamer Connects London 2019 Early Bird prices end this week

Pocket Gamer Connects London Black Friday offer - 23% off! Pocket Gamer Connects London 2019 Nov 23rd, 2018

Pocket Gamer Connects London Black Friday offer - 23% off!

24-hour Halloween 25% discount on Pocket Gamer Connects London Pocket Gamer Connects London 2019 Oct 31st, 2018

24-hour Halloween 25% discount on Pocket Gamer Connects London

More
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.