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YouTube enables monetisation on COVID-19 themed contentWhy influencers are best placed to promote COVID-19 safetyTikTok Tuesday: a roundup of news and insightsTop 10 streamed games of the week: Call of Duty drops and Animal Crossing conquers
YouTube enables monetisation on COVID-19 themed content COVID CONTENT

YouTube enables monetisation on COVID-19 themed content

The platform initially deemed the topic too sensitive

Why influencers are best placed to promote COVID-19 safety WHO

Why influencers are best placed to promote COVID-19 safety

As the world continues to deal with the COVID-19 outbreak, influencers swapping #ootd post for collaborations with the World Health Organisation

TikTok Tuesday: a roundup of news and insights TIKTOK TUESDAY

TikTok Tuesday: a roundup of news and insights

A semi-regular roundup of news and updates about TikTok

Top 10 streamed games of the week: Call of Duty drops and Animal Crossing conquers TOP 10 GAMES

Top 10 streamed games of the week: Call of Duty drops and Animal Crossing conquers

The most-watched games across major streaming platforms

Marketing agency Kaizen expands to offer influencer marketing services

Marketing agency Kaizen expands to offer influencer marketing services

Top 10 most watched and trending channels of the week

Top 10 most watched and trending channels of the week

Twitch raises $2.7m for COVID-19 relief

Twitch raises $2.7m for COVID-19 relief

Conference schedule revealed for Pocket Gamer Connects Digital #1

Conference schedule revealed for Pocket Gamer Connects Digital #1

Enthusiast Gaming joins forces with Twitch to raise money against COVID-19

Enthusiast Gaming joins forces with Twitch to raise money against COVID-19

Snapchat challenges Coronavirus myths with new AR game and information hub

Snapchat challenges Coronavirus myths with new AR game and information hub

GameInfluencer unveils new CEO

GameInfluencer unveils new CEO

Twitch teams up with Bandsintown to offer musicians free access to monetisation tools

Twitch teams up with Bandsintown to offer musicians free access to monetisation tools

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Hot topics

Interviews & opinion

Why influencers are best placed to promote COVID-19 safety WHO Apr 1st, 2020

Why influencers are best placed to promote COVID-19 safety

Caspar Lee on a decade of YouTube and the transition from consumer to business CASPAR LEE Feb 3rd, 2020

Caspar Lee on a decade of YouTube and the transition from consumer to business

Vine spiritual successor Byte launched this weekend, but can it compete with TikTok? BYTE Jan 27th, 2020

Vine spiritual successor Byte launched this weekend, but can it compete with TikTok?

Five years on: Greg Miller, Tim Gettys and Nick Scarpino talk Kinda Funny 2020 AND BEYOND Jan 6th, 2020

Five years on: Greg Miller, Tim Gettys and Nick Scarpino talk Kinda Funny

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Data & Research

Top 10 most watched and trending channels of the week TOP 10 CHANNELS Mar 30th, 2020

Top 10 most watched and trending channels of the week

Top 10 streamed games of the week: Call of Duty drops and Animal Crossing conquers TOP 10 GAMES Mar 30th, 2020

Top 10 streamed games of the week: Call of Duty drops and Animal Crossing conquers

Top 10 streamed games of the week: Animal Crossing breaks 13 million hours during launch weekend TOP 10 GAMES Mar 23rd, 2020

Top 10 streamed games of the week: Animal Crossing breaks 13 million hours during launch weekend

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Regulars

Caspar Lee on a decade of YouTube and the transition from consumer to business Influencer Icon Feb 3rd, 2020

Caspar Lee on a decade of YouTube and the transition from consumer to business

Viral Visionaries: influencer marketing trends to watch in 2019 Viral Visionaries Jan 21st, 2019

Viral Visionaries: influencer marketing trends to watch in 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign Feature Jan 8th, 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup Success Story Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

Profiles

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud" INFLUENCER Mar 6th, 2019

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud"

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019 NIGHT MEDIA PROFILE Feb 21st, 2019

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it" FOURTH FLOOR Jan 18th, 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it"

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next." TBP Sep 13th, 2018

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."

Job News

Fourth Floor snags former Twentieth Century Fox UK exec Robert Price THE PRICE IS RIGHT Jan 22nd, 2020

Fourth Floor snags former Twentieth Century Fox UK exec Robert Price

Influencer names Jodie Collins as new commercial director NEW HIRE Nov 18th, 2019

Influencer names Jodie Collins as new commercial director

Former chief marketing officer at Zynga heads to Twitch JOB NEWS Oct 24th, 2019

Former chief marketing officer at Zynga heads to Twitch

Fourth Floor Creative appoints first COO FF HIRE Jul 11th, 2019

Fourth Floor Creative appoints first COO

Campaigns

Loren Gray and Chipotle’s TikTok team-up: a case study CHIP-TOK Mar 23rd, 2020

Loren Gray and Chipotle’s TikTok team-up: a case study

Money-saving influencer case study: Skint Dad & Chip SKINT DAD Feb 10th, 2020

Money-saving influencer case study: Skint Dad & Chip

Petco’s #BrighterTogether campaign is Christmas goals PETCO Jan 2nd, 2020

Petco’s #BrighterTogether campaign is Christmas goals

The online fashion store making us question reality with AI influencers YOOX AI Sep 17th, 2019

The online fashion store making us question reality with AI influencers

Events News

G-STAR 2019 success: over 240,000 visitors attended South Korean games conference G-STAR 2019 Dec 23rd, 2019

G-STAR 2019 success: over 240,000 visitors attended South Korean games conference

Learn more about influencers at Pocket Gamer Connects London's Influencer Insight track Pocket Gamer Connects London 2020 Dec 20th, 2019

Learn more about influencers at Pocket Gamer Connects London's Influencer Insight track

Black Friday offer - save up to $675 on Pocket Gamer Connects London 2020 Pocket Gamer Connects London 2020 Nov 25th, 2019

Black Friday offer - save up to $675 on Pocket Gamer Connects London 2020

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