YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Top Stories

Top 10 most watched and trending channels of the weekTop 10 streamed games of the week: Fortnite has more hours watched than next three games combinedPlayer.me: "we want to turn every player into a content creator""We have never made a game as a cash grab": Outerminds co-founder on developing games with influencers
Top 10 most watched and trending channels of the week TOP TEN

Top 10 most watched and trending channels of the week

This chart shows the top ten most watched streamers across the major streaming platforms

Top 10 streamed games of the week: Fortnite has more hours watched than next three games combined WEEKLY MOST WATCHED

Top 10 streamed games of the week: Fortnite has more hours watched than next three games combined

This chart shows the top ten most watched games across the major streaming platforms

Player.me: "we want to turn every player into a content creator" PLAYER.ME

Player.me: "we want to turn every player into a content creator"

Streaming software that gives every player the tools to create gaming memories, influencer or not

"We have never made a game as a cash grab": Outerminds co-founder on developing games with influencers OUTTA SIGHT, OUTERMINDS

"We have never made a game as a cash grab": Outerminds co-founder on developing games with influencers

We chatted to Outerminds CEO Guiz de Pessemier about the release of Ball Rider and working with influencers

Entertainment outlet Mamamia launches influencer agency

Entertainment outlet Mamamia launches influencer agency

Commerce company Inked Brands raises $6 million to fuel influencer marketing initiative

Commerce company Inked Brands raises $6 million to fuel influencer marketing initiative

AwesomenessTV is now headed by two of the company's executives

AwesomenessTV is now headed by two of the company's executives

Twitch has been banned in China following Asian Games download surge

Twitch has been banned in China following Asian Games download surge

Two influencer marketing platforms pair up with Pinterest

Two influencer marketing platforms pair up with Pinterest

Kinder banned from YouTube for advertising junk food to kids

Kinder banned from YouTube for advertising junk food to kids

Fortnite might be the biggest game in the world, but its still not the biggest game on YouTube

Fortnite might be the biggest game in the world, but its still not the biggest game on YouTube

H3H3 returns to YouTube after a three month mental health break

H3H3 returns to YouTube after a three month mental health break

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Hot topics

Interviews & opinion

Player.me: "we want to turn every player into a content creator" PLAYER.ME Sep 24th, 2018

Player.me: "we want to turn every player into a content creator"

"We have never made a game as a cash grab": Outerminds co-founder on developing games with influencers OUTTA SIGHT, OUTERMINDS Sep 21st, 2018

"We have never made a game as a cash grab": Outerminds co-founder on developing games with influencers

Marketers, stop trying to influence influencers INFLUENCE Sep 18th, 2018

Marketers, stop trying to influence influencers

OPINION: Influencing the negative OPINION Sep 11th, 2018

OPINION: Influencing the negative

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Data & Research

Top 10 most watched and trending channels of the week TOP TEN Sep 24th, 2018

Top 10 most watched and trending channels of the week

Top 10 streamed games of the week: Fortnite has more hours watched than next three games combined WEEKLY MOST WATCHED Sep 24th, 2018

Top 10 streamed games of the week: Fortnite has more hours watched than next three games combined

Fortnite might be the biggest game in the world, but its still not the biggest game on YouTube YOUTUBE OG Sep 20th, 2018

Fortnite might be the biggest game in the world, but its still not the biggest game on YouTube

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Regulars

The Caffcast: "be mindful - not everyone is going to be morally unambiguous if there's a way to bring money in. Influencer Icon Sep 20th, 2018

The Caffcast: "be mindful - not everyone is going to be morally unambiguous if there's a way to bring money in.

Viral Visionaries: What went wrong with Scarlett London's Listerine campaign? Viral Visionaries Sep 12th, 2018

Viral Visionaries: What went wrong with Scarlett London's Listerine campaign?

BasicallyBea: "Where YouTube is concerned, it’s just too difficult to grow unless you’re making a very specific type of trending content every day" Rising Stars Aug 16th, 2018

BasicallyBea: "Where YouTube is concerned, it’s just too difficult to grow unless you’re making a very specific type of trending content every day"

7 Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box Interviews & Opinion May 29th, 2018

Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box

Profiles

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next." TBP Sep 13th, 2018

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."

Tagger Media CEO: "With a built-in, devoted audience, influencers have become a key asset for the entertainment industry" TAGGER PROFILE Sep 7th, 2018

Tagger Media CEO: "With a built-in, devoted audience, influencers have become a key asset for the entertainment industry"

Speaker Spotlight: Nevaly managing director David Kim PGC SPOTLIGHT Sep 3rd, 2018

Speaker Spotlight: Nevaly managing director David Kim

Speaker Spotlight: Traplight head of marketing Veera Rouvinen on what makes a game 'YouTubable' PGC SPOTLIGHT Aug 31st, 2018

Speaker Spotlight: Traplight head of marketing Veera Rouvinen on what makes a game 'YouTubable'

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers SPEAKER SPOTLIGHT May 10th, 2018

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers

Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience" MEET THE MAVERICKS Feb 23rd, 2018

Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience"

Job News

Twitch announces three new executive hires, including new head of diversity and inclusion TRIPLE WHAMMY Sep 14th, 2018

Twitch announces three new executive hires, including new head of diversity and inclusion

Refinery29 COO departs to head up Twitter client solutions NEW JOB Sep 10th, 2018

Refinery29 COO departs to head up Twitter client solutions

Influencer marketing company Chtrbox announces Arusha Sharma as new head of brand partnerships PRTNRSHPS Sep 6th, 2018

Influencer marketing company Chtrbox announces Arusha Sharma as new head of brand partnerships

Snap bags former Vogue director to fill its first fashion editor position OOH, FASHION Sep 5th, 2018

Snap bags former Vogue director to fill its first fashion editor position

Campaigns

Selling stories: what marketers can learn from book influencer Bronte Huskinson BOOK INFLUENCE Sep 6th, 2018

Selling stories: what marketers can learn from book influencer Bronte Huskinson

Influencer powerhouses: how The Rock spurred more iPhone owners to use Siri SIRI, WHAT'S COOKING? Jul 27th, 2018

Influencer powerhouses: how The Rock spurred more iPhone owners to use Siri

How Nike's 'Nothing Beats a Londoner' campaign cleaned up at Cannes Lions NOTHING BEATS A LONDONER Jun 28th, 2018

How Nike's 'Nothing Beats a Londoner' campaign cleaned up at Cannes Lions

Influencers AzzyLand, Bart Baker, Chad Wild Clay and more star in Squad Rivals mobile game HANG WITH THE SQUAD Jun 14th, 2018

Influencers AzzyLand, Bart Baker, Chad Wild Clay and more star in Squad Rivals mobile game

Events News

Influencer sessions a highlight of record-breaking Pocket Gamer Connects Helsinki 2018 event Pocket Gamer Connects Helsinki 2018 Sep 19th, 2018

Influencer sessions a highlight of record-breaking Pocket Gamer Connects Helsinki 2018 event

Super Early Bird prices for Pocket Gamer Connects London end next week Pocket Gamer Connects London 2019 Sep 14th, 2018

Super Early Bird prices for Pocket Gamer Connects London end next week

Speaker Spotlight: Nevaly managing director David Kim Pocket Gamer Connects Helsinki 2018 Sep 3rd, 2018

Speaker Spotlight: Nevaly managing director David Kim

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