YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Interviews & Opinions

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences AGELESS INFLUENCE Aug 28th, 2019

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences

Vamp's Aaron Brooks discusses 'ageless influence'

Games broadcasting service Mobcrush wants to democratise streaming with Go Live, Get Paid platform NEW REVENUE MODEL Mar 6th, 2018

Games broadcasting service Mobcrush wants to democratise streaming with Go Live, Get Paid platform

CEO Mike Wann discusses the company's new strategy for paying content creators

YouTube needs to grow up CALL FOR ACTION Feb 9th, 2018

YouTube needs to grow up

Video platform needs a proactive approach, not a reactive one

Latest Interviews & Opinions

Speaker Spotlight: Cherry Pick Talent's Brittany Filler brings influencer expertise to PGC Helsinki Digital SPEAKER SPOTLIGHT Sep 3rd, 2020

Speaker Spotlight: Cherry Pick Talent's Brittany Filler brings influencer expertise to PGC Helsinki Digital

Pocket Gamer Connects: Helsinki Digital will take place on September 14th - 18th

How lockdown sparked a new wave of creativity in influencer marketing CREATIVE SPARK Aug 25th, 2020

How lockdown sparked a new wave of creativity in influencer marketing

As COVID-19 restrictions shut down shoots around the world, the creativity and value in influencer content has soared, says Vamp’s Aaron Brooks

Influencer marketing during Coronavirus: key trends and challenges COVID INFLUENCE Aug 5th, 2020

Influencer marketing during Coronavirus: key trends and challenges

Cloutboost's Polina Haryacha discusses how the market has evolved during the pandemic

Why influencers are best placed to promote COVID-19 safety WHO Apr 1st, 2020

Why influencers are best placed to promote COVID-19 safety

As the world continues to deal with the COVID-19 outbreak, influencers swapping #ootd post for collaborations with the World Health Organisation

Caspar Lee on a decade of YouTube and the transition from consumer to business CASPAR LEE Feb 3rd, 2020

Caspar Lee on a decade of YouTube and the transition from consumer to business

We chat to Caspar Lee about the last ten years of online video, plus his work with marketing company Influencer

Vine spiritual successor Byte launched this weekend, but can it compete with TikTok? BYTE Jan 27th, 2020

Vine spiritual successor Byte launched this weekend, but can it compete with TikTok?

Byte reignites the classic six-second video loop format popularised by Vine

Five years on: Greg Miller, Tim Gettys and Nick Scarpino talk Kinda Funny 2020 AND BEYOND Jan 6th, 2020

Five years on: Greg Miller, Tim Gettys and Nick Scarpino talk Kinda Funny

“This is the first time we’ve got to the end of the year and we don’t want to blow everything up.”

How social influencers are impacting the gaming market GAMING MARKET Dec 19th, 2019

How social influencers are impacting the gaming market

Sven Lubek, MD of WeQ Studios discusses influencer impact on the games space

YouTube Rewind 2019 spotlights popular content - but still celebrates the problematic REWIND 2019 Dec 12th, 2019

YouTube Rewind 2019 spotlights popular content - but still celebrates the problematic

This year's Rewind looks back on 2019's most popular videos, games, music and creators

Blizzard, boxes and branding: why Overwatch Central changed its name after four years HITSCAN Nov 14th, 2019

Blizzard, boxes and branding: why Overwatch Central changed its name after four years

We spoke to the channel's co-founder Ryan Horton about its recent rebrand to 'Hitscan'

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences AGELESS INFLUENCE Aug 28th, 2019

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences

Vamp's Aaron Brooks discusses 'ageless influence'

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age" CLAYCLAIM Aug 8th, 2019

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age"

We spoke to modeling master ClayClaim to touch on how YouTube has helped him share his passion with the world

TRIBE: "influencers provide marketers with dexterity and choice. It's highly advantageous in the world of speed and personalisation" TRIBE INTERVIEW Aug 7th, 2019

TRIBE: "influencers provide marketers with dexterity and choice. It's highly advantageous in the world of speed and personalisation"

We spoke with TRIBE CEO Anthony Svirskis about the platform's goals and successes

Is Ninja the superstar that Mixer needs or is he fading into irrelevance? NINJA NUMBERS Aug 2nd, 2019

Is Ninja the superstar that Mixer needs or is he fading into irrelevance?

We take a deep dive into Ninja's numbers over the last year

Why Corsair teamed up with Sideqik to launch its very own influencer community SIDEQIK / CORSAIR Jul 22nd, 2019

Why Corsair teamed up with Sideqik to launch its very own influencer community

We spoke with Sideqik CEO Jeremy Haile about the making of Corsair's in-house streaming program

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