Niche, the creator platform owned by Twitter, is launching a new initiative called Creator Originals.

The company is recruiting some of it's top influencers; Josh Peck, Matt Cutshall, Aaron Chewning and Sara Hopkins are among the names that will create and star-in a series of eight new, unbranded shows. With this, marketers can support the shows in exchange for an ad spot, similar to YouTube.

The shows will be between three and five minutes long, and each series will consist or around six episodes. Shows will be released on the Twitter pages of their respective creator.

A new niché

“We’re now enabling creators to produce the kind of content that they want,” Niche’s head of U.S. content strategy, Katherine Rundell, tells Tubefilter.

“We're giving brands the opportunity to tie into projects with a longer shelf life.”

US restaurant chain Wendy's is sponsoring the launch of the project. Twitter revealed the news at it's second NewFronts presentation last night. 

Twitter's move in to video content could present a new opportunity for creators that have become disgruntled by other platforms.

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