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Owner of mobile production company Gree launches app aimed at Japan's evergrowing industry of 'virtual YouTubers'

Owner of mobile production company Gree launches app aimed at Japan's evergrowing industry of 'virtual YouTubers'

Wright Flyer Live Entertainment debuted a new application this week that offers content featuring virtual stars.

The entertainment company launched the 'Reality' app on Tuesday. Its main purpose is to help rising virtual celebrities connect with fans and allow creators to monetise the content produced.

The popularity of the so-called virtual YouTubers has been dramatically on the rise over recent months; there's currently a recorded 4,400 of them.

However, only 20 of the stars have turned the content they create into a successful business, says head of Wright Flyer Live Entertainment Eiji Araki.

Reality allows supporters to send text messages to the virtual stars on top of digital gifts, such as dolls and sunglasses.

Around 60 hours of programs are scheduled to be streamed every month, featuring popular virtual stars such as Nekomasu and Mito Tsukino.

Later in the later, the company plans to released another app called Reality Avatar which will allow users to create and broadcast as their own virtual influencers.

Creating virtual personalities has become a lucrative marketing strategy, because when you're not charasmatic, funny or remotely relatable, you can just make someone that is. 


Staff Writer

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