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Vamp partners with fashion retailer Boohoo to deliver successful influencer campaign

Vamp partners with fashion retailer Boohoo to deliver successful influencer campaign

Influencer marketing platform Vamp has unveiled a partnership with e-commerce website Boohoo. 

The two companies worked to deliver a campaign to promote Boohoo's clothing range. It saw 10 fashion influencers creating content to showcase the products.

Each influencer was given a discount code to share with their audience, and Vamp was able to track 246 sales through the codes alone. These purchases resulted in $21,707 revenue during the course of the campaign, according to the company.

Eastern breakout  

This campaign isn't Vamp's only successful partnership this year. The platform expanded into Southeast Asia at the turn of the year and has run several campaigns in the region. 

 Vamp recently partnered with mobile phone manufacturer OPPO in order to promote the new F11 smartphone. It also ran a separate promotional campaign for beauty brand Laneige, reaching an audience of over 700k through 22 micro influencers


Influencer Editor

Danielle Partis is Editor of InfluencerUpdate.biz. She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.

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