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Social media influencers now require a license in the UAE

Social media influencers now require a license in the UAE

According to reports, those that conduct business via social media in the United Arab Emirates will now need a license to influence. 

This new rule was announced on Tuesday, and it requires everyone conducting “commercial activities” through social media to apply for a goverment-issued permit.

Influencers need to apply for the license before June 31st, or they could be slapped with a huge fine of 5000-dirham, which is £984. 

These new guidelines will apply to news websites, electronic media outlets, and on-demand printing services, as well as UAE based commercial activities that are managed via social media.

Playing by the rules

According to ArabianBusiness.com, National Media Council director-general Mansour Ibrahim Al Mansouri stated that the new rules would help "promote and develop an advanced legislative and regulatory environment for the UAE media sector."

While conduct is a tad more liberal in the UAE compared to other Middle Eastern locations, it does take the governing of social expression quite seriously. 

 


Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.

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