Vamp becomes first agency with the power to license influencers in the UAE

Vamp becomes first agency with the power to license influencers in the UAE

Creators that work through Vamp will be offered the opportunity to bypass steep e-media license fees in the United Arab Emirates.

The government has enforced a rule that requires influencers to hold an e-media license if they wish to generate revenue from social media platforms.

The cost of this license is a whopping AED 15,000, which equates to around £3000. However, Vamp is the first agency that can officially cover the cost for influencers registered to the company.

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The NMC (National Media Council) released a three-category system for influencer law in the UAE. The tiers offered are for an 'individual license' that will cover one influencer, a 'partnership license' which will cover a small group of influencers, and 'influencer agencies' that will cover companies working in the space. 

Individual and partnership licenses will both cost AED 15,000 (£3000). However, influencers under agencies will not have to pay, as long as they're working through the agency only. Creators partnered with Vamp will pass as 'NMC registed' without having to purchase a license.

“This is a significant step forward and an enlightened policy from the NMC recognising that all influencers do not fall in to the same category,” said Motivate’s managing partner, Ian Fairservice. Motivate is partnered with Vamp. 

“In particular, it distinguishes between macro-influencers, particularly those working alone, and micro influencers, such as the more than 400 currently aligned with Motivate-Vamp, offering clients an opportunity to tailor and monitor highly bespoke social media campaigns.”

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Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.


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