Influencer marketing resource Reelio has been acquired by Fullscreen Media.

While the financial details of the agreement were not released, the obtainment of the brand will assist Fullscreen in their plight to richen the roster of services that they can offer to companies and influencers. 

Reelio, founded in 2012, is dubbed 'the Match.com of brands and creators on YouTube'. The company helps brands find the right influencers for campaigns, track ROI and scale projects efficiently.

Fullscreen's general manager Pete Stein is in charge of operations stemming between the two brands, and has said that Reelio will be fully integrated in to Fullscreen with immediate effect.

Reel good

“The integration of Reelio’s platform into our network brings us one step closer to building a complete solution for the future of brand marketing, which we believe will be social-first and content-driven,” Stein said in a statement regarding the deal.

Reelio's CEO and co-founder Pete Borum added: “Reelio, like Fullscreen, has a focus on quality and relevance over quantity on our platform, ensuring that brands discover talent who are a natural fit for their campaigns and will provide the highest ROI."

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