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CreatorIQ raises $24m to fund software development

CreatorIQ raises $24m to fund software development

Influencer marketing platform CreatorIQ has closed a £24m funding round to fuel expansion in key areas.

The round was led by Kayne Partners Fund with support from TVC Capital and Unilever Ventures. The money raised will go towards data science, paid media and advanced measurement development, as well as continued support in EMEA locations.

“As marketing leaders accelerate their transformation strategies to close their in-house gaps across their marketing capabilities, they are uniting best-in-class technologies with leading data providers,” said Igor Vaks, Founder & CEO, CreatorIQ.

“These marketing leaders are seeking to own their influencer marketing technology & data in order to elevate cross-team, increasingly remote collaboration consistency, ensure enterprise security & compliance, and provide data transparency.”

Managing Partner at Kayne Partners Fund, Nishita Cummings added: "CreatorIQ, as the most advanced enterprise technology in the influencer marketing space, is consistently the top choice of global marketing leaders looking to bring enterprise technology & data ownership in-house."

CreatorIQ operates in 63 countries and has powered campaigns for leading brands such as Disney, Salesforce and Sephora. The company also made a series of hires back in February as part of its European growth strategy. 

 


Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.

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